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5 Tips for Virtual Event Best Practices

Whether delivering financial updates at a shareholder’s meeting, leading the launch of a new product, or educating customers about the latest product features, all great virtual events share a few common elements.

 

Integrating these key components into your virtual and hybrid events can help enhance audience engagement, your brand recognition, and encourage a bump in attendance at your next event. Moreover, a powerful virtual event can pay for itself in both sales and customer loyalty.

 

Now, the question arises: What are the five essential elements that every successful virtual event should have to maximize your Return on Investment (ROI)?

1. Engagement through Interactive Features

Today’s virtual events must compete with in-person events with all the high-tech bells and whistles, combined with the opportunity for in-person chit-chat and networking. But virtual and hybrid events can be just as good as in-person gatherings if you implement the right tools. 

 

A virtual event solution provides opportunities to reach even more people than an in-person event could, in even more compelling ways. To help your virtual event stand out, make sure you give your attendees plenty of chances to interact. Features like polling, Q+As and audience chat can set your event apart. 

2. Add Creativity into Your Marketing Strategies and Presentations

Technology, of course, plays a key role in how compelling your virtual event can be. But you also want to put your most creative marketing minds in charge of promoting your event through email, social media, and other lead generation campaigns.

 

Collect presenter bios to benefit your marketing campaigns. Be sure to agree on the content they will share in advance of the event to generate buzz around the event. Consider interviewing one of the presenters in a recorded video to post on LinkedIn and other social channels.

3. Tailor Your Content for Targeted Audience Engagement

From your marketing campaigns to the event presentations, be sure every piece of content you develop speaks directly to your target audience. You’ll want to involve your sales and marketing teams to create an audience persona — your ideal customer who will be attending the event. 

 

Then, show them what pain points they have that your virtual event can help them solve. It might help to poll your audience in advance via email to determine what features of your business they hope to learn more about. Then, you can tailor content to address those needs. 

4. Highlight Your Brand Presence

Your marketing team and event planners will put a lot of time and manpower into creating content and producing an event that will speak directly to your audience. You want to make sure that your audience knows where all the valuable content comes from. It is important to focus on your branding before, during, and after the event.

 

GlobalMeet offers personalized branding for landing pages, the event itself, marketing resources and emails before and after the event. You can tailor your content to match your company’s branding guide, including the colors, fonts, logos, and design styles that are unique to your brand.

5. Conclude with a Clear Call to Action

When attendees exit your virtual event, they should be clear about their next steps. Your brand should be firmly embedded in their mind and think of your company as the industry expert in your field. 

 

Be sure to leave audience members with a clear directive. Maybe you want them to buy a new product or add a feature to their Software-as-a-Service (SaaS) subscription. You can provide a limited-time-only discount code only for event attendees, so they can save money by purchasing within the next 48 hours. Whatever incentive you offer to your attendees, you want them to exit your virtual event with a clear idea of what they should do next. 

 

Keep these five tips in mind when you produce your next webcast. GlobalMeet has all the tools you need to produce a great virtual event. Schedule a demo today to learn more. 

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How to Host a Virtual Town Hall Meeting

In today’s digital-first world, virtual town hall meetings have become a game-changer in corporate communication. They’re an ideal way to connect leadership with a distributed workforce, fostering a sense of community and transparency across any organization. 

 

Whether you’re leading a Fortune 500 company or an emerging business, mastering the art of hosting effective virtual town halls can revolutionize your internal communications and align your teams with your company’s vision. Let’s dive into what makes these meetings tick, their benefits and how to host a virtual town hall meeting seamlessly with GlobalMeet.

 

In this comprehensive guide, we’ll cover:

  • What are virtual town hall meetings?
  • What goes on in virtual town halls?
  • What are the benefits of virtual town halls?
  • Virtual town hall agenda example
  • How to host a virtual town hall meeting
  • Town halls with GlobalMeet

What Are Virtual Town Hall Meetings?

A virtual town hall meeting is a digital evolution of the traditional town hall forum, adapted for the modern, interconnected corporate world. These meetings provide a virtual space where employees and management converge to exchange information, ideas and feedback. It’s a concept that transcends physical barriers, bringing together a dispersed workforce, from various departments and geographic locations, into a single, cohesive assembly.

The Dynamics of Virtual Town Halls

At its core, a virtual town hall is an interactive online event. Senior management and leaders utilize a virtual event platform to communicate company updates, policy changes and strategic directions. These meetings are designed for two-way communication. Employees are encouraged to engage in dialogues, pose questions and provide their insights, making these sessions an inclusive experience.

 

One of the unique aspects of virtual town halls is their ability to level the playing field. Unlike traditional in-person meetings where seating arrangements might create a hierarchy of visibility and engagement, virtual town halls offer every participant a ‘front-row’ experience. This setup fosters a sense of equality and encourages more open and balanced participation.

The Benefits of Going Virtual With Your Town Halls

Switching to virtual town halls offers several advantages over traditional, in-person gatherings:

  • Cost-Effectiveness and Scalability: Virtual town halls eliminate the logistical challenges and costs associated with physical venues, travel, and accommodation. They are easily scalable, capable of accommodating anything from a small team to 100,000+ employees across the globe.
  • Enhanced Engagement: Innovative digital tools, such as surveys, polling, Q&A, audience chat, social media feeds​ and dynamic layouts, transform passive listeners into active participants. These features enrich the experience and ensure higher engagement levels.
  • Flexibility and Convenience: Participants can join from anywhere, be it their office, home, or on the move. This flexibility results in higher attendance and participation rates.
  • Data and Feedback Collection: Virtual platforms enable the collection of valuable data, like engagement metrics and real-time feedback, helping organizations to gauge the effectiveness of their communication and make informed decisions for future meetings.

Incorporating GlobalMeet into Your Virtual Town Halls

While virtual town halls offer numerous advantages, their success heavily depends on the chosen platform’s capabilities. This is where GlobalMeet excels. Our platform is tailored to enhance your virtual town hall experience, providing advanced features and tools that make organizing and hosting these events straightforward and effective.

 

Whether you’re hosting a small internal meeting or a large-scale global event, GlobalMeet is equipped to handle your needs with ease. We offer robust security features to protect your discussions, flexible speaker options to accommodate multiple presenters and interactive elements to keep your audience engaged.

 

At GlobalMeet, we understand that every organization has unique needs. That’s why we offer both a webinar platform license and professionally managed event options, allowing you to choose the level of support that best fits your event. 

What Goes On in Virtual Town Halls?

Virtual town halls are dynamic and multifaceted events that serve as a nexus for communication within an organization. Let’s break down the typical components and activities that make up these engaging digital assemblies.

Key Activities in Virtual Town Halls

Leadership Addresses

These meetings often commence with senior management, including CEOs and department heads, presenting the company’s current status, achievements, challenges and future plans. This segment sets the stage and provides context for the rest of the discussion.

Different departments or teams may present their updates, showcasing recent successes, ongoing projects, or future endeavors. This broadens employees’ understanding of the company’s diverse operations.

A vital component of virtual town halls, Q&A sessions invite employees to ask questions via chat. With fully managed events, you can gain access to GlobalMeet’s Centerstage managed feature, where special guests cameo on video during a live event to ask a question or contribute to an ongoing discussion. This not only clarifies doubts but also fosters transparency and trust within the organization.

Real-time polling and surveys are often conducted to gather instant feedback, gauge employee sentiments, or make collective decisions. This immediate interaction enhances engagement and makes employees feel valued.

Acknowledging individual or team achievements during town halls boosts morale and motivates employees. It’s an opportunity to celebrate successes and reinforce positive behaviors aligned with company values.

Sometimes, town halls include segments on professional development, where new training programs, learning resources, or career advancement opportunities are introduced.

Virtual town halls are often used to make significant announcements such as mergers, acquisitions, or strategic shifts, ensuring that all employees receive this information instantaneously.

What are the Benefits of Virtual Town Halls?

Virtual town halls offer unique advantages that can significantly impact an organization’s communication strategy.

Enhanced Accessibility and Inclusivity

These meetings break down geographical barriers, allowing global participation. Employees from various locations can join, fostering a sense of unity and inclusion.

With advanced analytics capabilities of platforms like GlobalMeet, organizations can gain insights into participant engagement and feedback, allowing for continuous improvement in their communication strategies.

Virtual town halls offer a platform for open dialogue between employees and management. This transparent communication helps in aligning the workforce with the company’s vision and goals.

Virtual town halls can be recorded, providing an opportunity for those who missed the live event to catch up, and for attendees to revisit key discussions.

By going virtual, companies save on the expenses and logistical complexities associated with physical events. This efficiency extends to attendees as well, who save time by joining from their preferred locations.

With tools like live polling, Q&A and chat functionalities, virtual town halls transform from passive listening experiences to interactive sessions.

Whether it’s for a small team or an enterprise-wide gathering, virtual town halls can be scaled to fit any size, catering to hundreds or 100,000+ participants without compromising the quality of interaction.

GlobalMeet builds an inclusive culture that breaks down language barriers, fosters team building and improves accessibility and inclusivity with live interpretations or captions during events.

In essence, virtual town halls, powered by robust platforms like GlobalMeet, are transforming corporate communication, making it more inclusive, engaging and effective. They are an indispensable tool in today’s fast-paced, globally dispersed corporate world.

Virtual Town Hall Agenda Example

Crafting an engaging agenda is key to a successful virtual town hall. Here’s an example agenda that leverages the capabilities of GlobalMeet’s solution.

Dynamic Kick-Off
  • Introduction: Begin with a lively and engaging introduction. This could be a surprising fact, a thought-provoking question, or a brief, impactful story relevant to your organization’s current focus.
  • Icebreaker Activity: Use GlobalMeet’s interactive features for a virtual icebreaker. This could be a quick poll, a fun trivia question about the company, or a creative visual puzzle to get everyone’s gears turning.
  • Company Overview: Present an overview of the company’s recent achievements and current status. Utilize GlobalMeet’s high-quality video and slide-sharing capabilities to present engaging visuals.
  • Departmental Highlights: Have department heads share their latest updates, achievements, and upcoming projects. This segment can include short video clips or interactive graphics to maintain audience interest.
  • Milestone Celebrations: Acknowledge any significant company milestones, anniversaries, or awards, enhancing the sense of community and shared success.
  • Open Forum:  Utilize GlobalMeet’s Centerstage Managed Feature to allow employees to ask questions on video. This session is moderated to ensure a smooth flow of conversation.
  • Live Polling: Conduct live polls during the Q&A to gauge employee opinions on key topics or to make decisions on lighter, more engaging subjects.
  • Guest Speaker or Workshop: If applicable, include a segment with a guest speaker or a brief workshop on a topic of interest, such as mindfulness or professional development.
  • Speak the Language: GlobalMeet’s language captions and live interpreters break down language barriers, fostering accessible, credible and effective global communication.
  • Future Goals and Objectives:  Share the company’s vision for the upcoming quarter or year. This is an opportunity to align everyone with the organization’s future direction.
  • Announcements of Upcoming Events: Inform the employees about upcoming events, training sessions, or town halls, creating anticipation and ensuring continued engagement.
  • Motivational Close: End the town hall on a high note. This could be a positive message from the CEO, a highlight reel of employee achievements, or an inspiring story that resonates with the company’s values.
  • Feedback Request: Encourage participants to provide feedback on the town hall via GlobalMeet’s survey tool, emphasizing the importance of their opinions in shaping future meetings.

How to Host a Virtual Town Hall Meeting

Organizing a successful virtual town hall meeting can significantly impact your company’s internal communication and employee engagement. Here’s how to host a virtual town hall meeting that leaves a lasting impression on your audience.

  1. Establish Clear Goals

When it comes to hosting a virtual town hall meeting, defining your purpose is the first and crucial step. Are your goals centered around corporate updates, boosting employee engagement, or conveying strategic announcements? Understanding your audience is equally important. Determine whether you’re addressing the entire organization, certain departments, or a combination of internal and external stakeholders.

  1. Scheduling and Familiarization

Scheduling your virtual town hall meeting is a critical aspect, especially if your audience spans multiple time zones. Familiarize yourself with all the features that GlobalMeet offers, ensuring you leverage its full potential for effective streaming and engaging audience interaction.

  1. Content Preparation

A well-crafted agenda is essential for a successful virtual town hall. Outline all the topics and segments in your agenda and share them with attendees in advance. This approach sets clear expectations and helps in keeping the meeting structured. Conduct rehearsals for all speakers using GlobalMeet’s tools to ensure they are comfortable with both the technology and their content delivery.

  1. Technical Readiness

Make sure to conduct a thorough check of all technical elements, like audio and video quality, before the event. Preparing GlobalMeet’s interactive features such as Q&A, polling and chats in advance will enhance audience participation and engagement during the town hall.

  1. Execution of the Town Hall

Start your virtual town hall meeting punctually, respecting your attendees’ time. Engage your audience by utilizing GlobalMeet’s interactive tools and maintaining a dynamic and interactive presentation style. Adhering to the agenda is important, but remain adaptable to accommodate any real-time audience interactions or discussions that may arise.

  1. Post-Event Engagement

Post-event engagement is crucial. Share the recording of the town hall with those who couldn’t attend using GlobalMeet’s recording feature. Collecting feedback through surveys after the event is crucial in gathering insights to refine and improve future virtual town halls.

  1. Review and Improvement

Finally, review and improve your town hall meetings by analyzing engagement through GlobalMeet’s reporting and analytics. Understanding attendee behaviors and engagement levels is key. Use the feedback and data insights you collect for continuous improvement, ensuring each virtual town hall is more impactful than the last.

Learning how to host a virtual town hall meeting involves careful planning, leveraging the right tools, and engaging with your audience effectively. With GlobalMeet, you’re equipped to transform your town halls into memorable experiences for every participant.

Host a Virtual Town Hall with GlobalMeet

Each virtual town hall is an opportunity to align your workforce with your company’s vision and goals, making every employee feel valued and heard. Don’t let technical glitches or logistical challenges hinder your next big event. Connect with us today or schedule a demo and take the first step towards transforming your virtual events into impactful experiences.

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Using Video to Elevate Your Wealth Management Firm’s Brand

With 275,000+ financial advisors operating in the United States, the challenge lies in setting your business apart from the crowd. In a landscape characterized by uniformity, it’s imperative for your financial advisors to distinguish themselves in order to thrive. Beyond top-tier analytical skills, a commitment to financial planning, and a genuine desire to assist clients, integrating cutting-edge technology, such as video, can be a pivotal factor in differentiating your firm in the bustling financial industry.

 

Remarkably, 90% of financial organizations operate either remotely or in a hybrid model, rendering video production a formidable obstacle. Combining time constraints, budget limitations, restricted bandwidth, and the steep learning curve of video, the task might appear too time consuming.

 

However, platforms like GlobalMeet Webcast make it feasible for wealth management firms to streamline and expand their video production efforts without necessitating a steep learning curve or extensive investment in new technology.

Four Effective Ways to Harness Video in Wealth Management

1. Commence with Simple Streaming

The simple act of turning on the camera and clicking “start” is just the beginning of deep diving into the world of video. These webcasts can be repurposed into YouTube videos or sliced into snackable content for distribution to prospects or customers through email. For instance, you could initiate a monthly webcast breaking down the latest market and investment trends and then follow up with a two-week email nurture sequence to reinforce your message. GlobalMeet Webcast offers robust analytics and tracking, enabling you to identify precisely which clients are participating and engaging.

 

2. Embrace In-House Production

Contrary to popular belief, you don’t necessarily need to outsource video production to an expensive studio. In many cases, the most compelling video content is created by your in-house financial advisors. Such content often feels more authentic and resonates better with consumers, who tend to respond more positively to user-generated content (UCG) that mimics a genuine conversation.

3. Practice Makes Perfect

As with any newly acquired skill, becoming comfortable and proficient with video calls for practice. Encourage both yourself and your team to convert client calls into video meetings, transform one-dimensional slide presentations into dynamic dialogues, and convert written quarterly updates into webcasts. The more you integrate video into your daily routines, the more effortless and expedient the video creation process will become. GlobalMeet Webcast caters to beginners and advanced users alike, simplifying the initial steps and empowering experienced users to elevate their production quality.

 

4. Establish a Valuable Resource Library

Clients often prefer to consume content on their own schedules and terms, which may not always align with a live webcast. Maintaining a dedicated space of on-demand video content allows clients to access information at their convenience. Be sure to include contact information for them to get in touch if they have questions.

GlobalMeet Webcast in the Financial Sector

GlobalMeet Webcast is your one-stop-shop for creating engaging virtual and hybrid events. For financial advisors and wealth management firms seeking to distinguish themselves, establish stronger client relationships, and boost revenue through virtual events, reach out to our sales team today for more information.

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How to Create a High-Performing Video Marketing Campaign

Amidst tightening consumer budgets, economic volatility, and general uncertainty, marketers in the financial sector have to do more with less. Ad dollars must stretch farther, content needs to be re-purposed multiple times, and teams are embracing scrappier video production methods over expensive studio production. The average corporate marketing video, as part of a video marketing campaign, can cost anywhere from $2,000 to $7,000 to produce, and quite often, costs tend to go up into the tens of thousands. Twenty-two percent of marketers are creating a few videos a week, but with the promising results and success stories around video, that number will continue to increase.

 

Also, video is wildly successful across social media; organic social video gets 1,200% more shares than text and images alone, and 87% of marketers believe video generates a positive ROI. For marketing and social media teams looking to take their content strategy to the next level, here are a few tips on scaling content creation.

1. Empower Teams to Produce Content Independently

When 51% of marketers are still relying on internal teams to produce video content, it takes forever. Between multiple rounds of revisions, editing, and formal storyboarding, the process is dragged out and outdated. Encourage teams to spend a few hours a week brainstorming content ideas and then quickly putting those ideas into action through effective corporate video marketing strategies. Whether it’s educational content like “3 Ways to Save for Retirement” or informative like a market update, get teams empowered to be their own writer, producer, and editor for effective corporate video marketing.

2. Host Webcasts

Long-form videos like webcasts can keep customers and strategic partners highly engaged when done right. Whether on-demand or live, webcast platforms offer tons of different ways to engage your audience before, during, and after the event. Start the branded experience with on-brand content portals from GlobalMeet and create interactive polls and surveys for engagement during the webcast. Wrap up your successful webcast by integrating GlobalMeet with your go-to marketing, sales, CRM, and email automation platforms to provide critical attendee information to your other teams.

3. Test Live, Simulated Live, and Pre-Recorded Video

When you’re starting a new video strategy, you might not be sure exactly what resonates with your audience. Do they enjoy a long-form webcast at a specific time? Are they more willing to engage with financial advisor updates when they’re on demand? Experiment with different formats and styles to see what content dissemination strategy works best for you.

4. Streamline Your Workflow

From idea creation to editing to sharing across social media or your website, simplify all aspects of your video creation workflow. Obtain buy-in from leadership so your marketing team doesn’t need to run every single revision across the executive team. Employees will feel confident in being authentic, and production times can decrease. Minimize the number of technology apps used to create a single video.

Video Creation Across the Financial Services Sector

Video adoption has transformed multiple industries, and the financial sector is no exception. As marketers are forced to do more with less, reducing costs, decreasing product times, and accelerating content schedules are critical in maintaining a high-performing video content calendar. Contact our sales team to learn more about how financial services teams are adopting and scaling impactful video marketing campaigns.

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How to Attract and Retain Talent with Video

Recruiting and talent acquisition pose significant challenges in today’s highly competitive job market. Surprisingly, a mere 46% of HR professionals in the United States have the necessary readiness to embrace virtual recruiting and hiring processes. Moreover, the ongoing phenomenon known as The Great Resignation has led to a surge in job-hopping, reaching unprecedented levels.

 

Statistics reveal that roughly three in five workers intend to quit their jobs in 2023. As a result, organizations must prepare to equip themselves with the tools and strategies to engage and interact with candidates effectively through video-based platforms.

 

Video content has emerged as a crucial tool for HR teams in the financial sector, particularly in dispersed work environments. Its versatility and impact make it an effective talent acquisition tool. Here are three important ways HR teams can harness the power of video content to attract and retain talent:

Improve Onboarding Experience

Joining a remote or hybrid workforce and undergoing onboarding solely through reading extensive volumes of information can be challenging. In the past, in-person onboarding involved various activities such as meet and greets, lunches, face-to-face meetings, and other interactions that fostered a sense of comfort and belonging. However, onboarding processes need to adapt to the virtual environment, with video-based training taking center stage to ensure that new employees do not feel like they are missing out and create a more inclusive and impactful onboarding process that sets the stage for success in the new role.

Maximize Talent Acquisition

To enhance talent acquisition efforts, welcome videos, short company introductions, and glimpses into cultural events can create an immersive experience for candidates. Recruiters can share these videos in advance to generate interest and excitement. For candidates genuinely considering multiple companies, these videos can play a crucial role in communicating the company’s unique selling points, building emotional connections, and ultimately influencing candidates to choose one company over others.

Boost Employee Engagement

After onboarding new hires, providing consistent video content to all employees is incredibly beneficial. This approach ensures a standardized experience for new and existing team members, fostering a sense of connection and unity regardless of physical location. By utilizing remote video production tools, HR teams can enhance employee engagement through dynamic features and, importantly, gain the independence to create such content.

Discover How to Unleash the Power of Video in Financial Services

To learn more about the transformation of video in the financial services industry and develop a robust video strategy for talent teams, download the free white paper today. For additional information about GlobalMeet, reach out to our sales team today.

The Transformation of Video in Financial Services

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As a primarily relationship-driven business, financial services requires developing deep, personal connections with clients, prospects, and partners. To maintain these connections in an increasingly remote and hybrid world, many financial institutions have turned to video.

 

GlobalMeet partner Socialive surveyed 600+ professionals who work across wealth management, HR, learning and enablement, marketing and communications, and creative services departments at financial services organizations to better understand the growing trend of video content creation. We found that many teams have faced challenges creating videos remotely, as well as scaling their output due to process bottlenecks.

 

Download this report on the Transformation of Video in Financial Services to get insight on how you can meet the increasing demand and meet your bold video goals.

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