7 Marketing Strategies for Your Webcast
Ready to get the word out about your next press conference, investors meeting, or an informative event for lead generation? It’s a noisy online world, and virtual events quickly get lost in the shuffle without a solid marketing strategy.
From spreading the word through email marketing and public relations outreach to ensuring proper follow-up nurture with attendees, webcast marketing is most effective when you implement a variety of strategies across the entire journey. Leverage some of the below marketing tactics along with real-world promotions for the best results.
Also, don’t forget to closely track conversion rates, open rates, impressions, sales, and more along the various marketing channels. This will help evaluate the success of your marketing campaigns in driving awareness and, ultimately, generating more revenue.
1. Warm Email Marketing
While some consider email marketing “old school,” it’s still one of the most direct ways to reach consumers. While 99% of people open their emails every day, the average person also receives an average of 121 emails per day. Your email marketing strategy must be sophisticated and personalized, which helps you avoid the dreaded “delete button.”
Segment your list into specific audiences (think customers, prospects, partners, and more) to generate engaging content specifically suited to their needs. Kick off your email marketing roughly two weeks before the webcast and increase the email frequency as the day and time get closer.
2. Social Media Advertising (Paid and Organic)
Utilizing hashtags, emojis, posting consistently, and leveraging the power of the algorithm on top social networks is another effective strategy for getting your webcasts in front of the right audience. Use a specific hashtag to create a branded experience around your event and help potential attendees find more information. Also, don’t forget to constantly include a link to the registration page.
Once you’ve determined the types of posts and graphics that perform best, consider putting some ad spend behind that winning content. Social media ads are often more effective than other forms of advertising, and 72% of marketers regularly use paid ads.
3. Display Ads
Display ads are excellent ways to drive top-of-funnel awareness. When consumers constantly see your webcast advertised on third-party websites, on Google, or in other apps, they’re reminded to sign up for your event. The “Marketing Rule of 7” states that people need to hear about something at least seven times before they consider taking action, and display ads are an excellent way to increase the frequency of your drumbeat.
4. Content Marketing
Only 7% of marketers don’t engage in some form of content marketing strategy, which shows you just how critical this element is in getting the word out about your webcast. Content marketing can range from long-form to short-form content or even simple repurposing of social or email content. Blog posts drive traffic to your website, and with the right keywords, your content marketing efforts can drive you to the top of Google search results. Over 25% of people click on the first Google search result, so making sure your events rank highly is important.
5. Partnership Marketing
Are you having well-known thought leaders speak at your event? Tap into their powerful network to broaden your reach and bring their audience into your webcast. Hand them a speaker’s media kit with graphics, digital flyers, pre-written social content, and other assets to make it easy for them to share.
6. Public Relations
Public relations can be as simple or complex as time and budget allow; craft a newsworthy press release and send it out on the wire for some extra visibility. You can also reach out to reporters and journalists who cover webcasts and other virtual events in your industry and offer them a compelling statistic or insight to write about.
7. Follow-up Marketing
Once the event is over, you still want to engage with these attendees. Make sure you gather the appropriate permissions to continue follow-up on other events and future webcasts. The marketing consent tracking tool in GlobalMeet Webcast helps you share privacy policies and terms of service and allows attendees to opt-in to hear from you in the future.
Market Your Webcast with GlobalMeet Webcast
Whether you’re reaching 50 people or 100,000+ attendees, GlobalMeet Webcast is here to power your successful virtual events strategy. With custom branding opportunities, attendee engagement tools, and robust analytics, GlobalMeet Webcast makes virtual events a key pillar in your marketing strategy. Check our checklist for promoting your events and contact us for a demo today.