4 Benefits of Virtual Life Science Events
- by GlobalMeet Blog Team
- ,
For forward-thinking life sciences companies such as pharmaceutical brands, hospitals, scientific research and development institutions, and medical device businesses, it is crucial to have an events strategy that aligns with the organization’s innovative mission. As your team strives to enhance the quality of life for individuals worldwide, incorporating a virtual events strategy becomes paramount in creating an immersive and omnichannel experience that resonates with your audience.
In the rapidly expanding life sciences industry, growth is expected to soar at an impressive rate of 7.6% over the next decade. Every aspect of your marketing events strategy holds significant importance in this fiercely competitive landscape. Whether conducting hybrid training sessions or hosting your annual product roadshow for thousands of customers, utilizing a top-notch, cutting-edge webcasting solution is crucial in creating captivating and dynamic life science events.
1. Maintain a Laser-Focused Approach to Your World-Altering Mission
Life sciences organizations play a vital role in driving digital transformation, conducting groundbreaking research, and spearheading the development of innovative technologies that can transform lives worldwide. However, your team shouldn’t be burdened by the intricate technical aspects of your life science networking events strategy.
Dealing with concerns such as video glitches or poor audio quality can be distracting and time-consuming for your internal teams, taking their focus away from more pressing matters. You deserve the peace of mind knowing that your webcasting solution is reliable and ready to go whenever needed. With cloud-based reliability, experience seamless and impeccable audio and video quality, empowering you to broadcast your message confidently and effortlessly, whenever and however you desire.
2. Make a Bold Market Entry with New Products to Ignite Buzz, Enthusiasm, and Adoption
An integral phase of the product development lifecycle is introducing your new offering to customers. This process begins with comprehensive training and education for vendors, providers, and strategic partners to equip them as advocates for your groundbreaking innovation.
Take your product launch to new heights by hosting captivating and immersive life science events that unite attendees from across the globe. To maintain long-lasting brand recognition, offer continuous education even after the launch, and leverage the power of GlobalMeet Webcast to deliver on-demand materials and training resources, ensuring your audience stays engaged and well-informed.
3. Adapt to Diverse Audiences as Needed
No matter the size or scope of your life science networking event, GlobalMeet Webcast effortlessly adjusts to meet your specific needs. Whether you’re conducting a smaller scale sales training session or organizing a large-scale annual kickoff event, you can confidently cater to thousands of attendees scattered across the globe, spanning different time zones and speaking various languages. With live event translations and interactive engagement tools at your disposal, overcoming language barriers and fostering active participation becomes a breeze.
4. Maintain Unwavering Security
GlobalMeet Webcast prioritizes enterprise-level security, ensuring that you remain fully compliant. With a robust security infrastructure embedded in the solution, you can rest assured that you meet the most stringent security standards without any concerns.
GlobalMeet Webcast offers a range of powerful tools, including gated access, password protection, and login authentication, enabling you to customize each event and grant access only to individuals who require confidential information. This comprehensive security approach guarantees that your sensitive data remains protected throughout every stage of your webcast.
Harness the Power of GlobalMeet Webcast for Your Life Sciences Event
Unleash the potential of GlobalMeet Webcast to craft an immersive events strategy that aligns perfectly with your distinctive brand and mission. With a multitude of customization options at your fingertips, you can create unforgettable experiences that resonate with your global audience. While you focus on revolutionizing the future of healthcare and disseminating life-changing information worldwide, rest assured that we take care of the logistical intricacies to bring your life science events to life seamlessly.
For additional assistance, explore our dedicated Managed Service team, comprised of experts who excel in supporting the planning, execution, and conclusion of numerous events each year. To delve deeper into the possibilities, contact our sales team today.
How to Create More Accessible Virtual Events in 2023
- by GlobalMeet Blog Team
- ,
While virtual events are more accessible than in-person events, organizations must embrace accessibility, equity, and inclusivity when it comes to building strategies for 2023 and beyond. Over 2 billion people globally live with some sort of disability, and a significant number of these are audio or visual impairments. Two hundred seventeen million people worldwide have moderate to severe vision impairment, and over 1.5 billion people live with hearing loss. As so many people struggle to interact with virtual events without an added layer of accessibility, creating an inclusive, welcoming environment during an event is key.
The Rise of Accessibility in Virtual Events
While many strides have been made to make technology, websites, and online events more accessible, there are still ways to enhance the experience. Physically, virtual events already add extra accessibility as they don’t require travel, walking across a large conference hall, climbing stairs, or other movements that might be more difficult for some people. A recent study also showed that online events gather a more diverse audience. People can tune in on their own schedules from home and immerse themselves in content the way they prefer.
3 Best Practices for Accessible Virtual Events
As organizations continue to reimagine accessibility in virtual events, here are a few best practices. Encourage your audience to provide feedback as well on what could make your events easier to watch and absorb.
1. Embrace Captioning and Live Translations
With 91% of viewers watching videos without sound, captioning boosts engagement, increases comprehension, and extends viewing times. Without captions, research shows that when people can’t understand or hear a speaker, they quickly tune out, leaving your event less effective and hurting your business revenue. Verizon Media research also showed that people are 80% more likely to watch your video if you have captions. GlobalMeet Webcast offers captioning and live human event interpretation in multiple languages to make your event inclusive across global audiences.
2. Give Attendees a Heads-Up on What to Expect
Make sure the agenda is prepped and available ahead of time, so your attendees can know what to expect. This allows them to make any necessary accommodations before the event starts, and cognitively, our brains are constantly working hard to figure out what’s coming next.
Some key items to include:
- Start and finish times.
- Speaker bios and session descriptions.
- Any social interaction that will be encouraged, like break out rooms or participating in the chat or polls.
3. Survey Your Audience Beforehand to Understand Their Needs
Confused about where to start on making your virtual event more accessible? Just ask your audience! A quick pre-event survey that asks for their viewing preferences, preferred language, and any other accommodations makes people feel comfortable and heard ahead of time. Avoid spending tons of time guessing what your audience needs, only to find out after the event they wanted something totally different.
Use GlobalMeet Webcast for More Accessible Virtual Events
GlobalMeet Webcast builds an inclusive culture that breaks down language barriers, fosters team building, and improves accessibility and inclusivity. Make your events welcoming to all audiences across the world with an innovative webcasting platform that scales as you do. Contact us today to learn more.