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7 Webcast Marketing Strategies

Ready to get the word out about your next press conference, investors meeting, or an informative event for lead generation? It’s a noisy online world, and virtual events quickly get lost in the shuffle without a solid webcast marketing strategy.

 

From spreading the word through email marketing and public relations outreach to ensuring proper follow-up nurture with attendees, webcast marketing is most effective when you implement a variety of strategies across the entire journey. Leverage some of the below marketing webcasts tactics along with real-world promotions for the best results.

 

Also, don’t forget to closely track conversion rates, open rates, impressions, sales, and more along the various marketing channels. This will help evaluate the success of your marketing campaigns in driving awareness and, ultimately, generating more revenue.

1. Marketing Webcasts: Warm Email Marketing

While some consider email marketing “old school,” it’s still one of the most direct ways to reach consumers. While 99% of people open their emails every day, the average person also receives an average of 121 emails per day. Your email marketing strategy must be sophisticated and personalized, which helps you avoid the dreaded “delete button.”

 

Segment your list into specific audiences (think customers, prospects, partners, and more) to generate engaging content specifically suited to their needs. Kick off your email marketing roughly two weeks before the webcast and increase the email frequency as the day and time get closer.

2. Social Media Advertising (Paid and Organic)

Utilizing hashtags, emojis, posting consistently, and leveraging the power of the algorithm on top social networks is another effective strategy for getting your webcasts in front of the right audience. Use a specific hashtag to create a branded experience around your event and help potential attendees find more information. Also, don’t forget to constantly include a link to the registration page.

 

Once you’ve determined the types of posts and graphics that perform best, consider putting some ad spend behind that winning content. Social media ads are often more effective than other forms of advertising, and 72% of marketers regularly use paid ads.

3. Display Ads

Display ads are excellent ways to drive top-of-funnel awareness. When consumers constantly see your webcast advertised on third-party websites, on Google, or in other apps, they’re reminded to sign up for your event. The “Marketing Rule of 7” states that people need to hear about something at least seven times before they consider taking action, and display ads are an excellent way to increase the frequency of your drumbeat.

4. Content Marketing

With 70% of consumers preferring content marketing to traditional marketing, its vital to utilize this element in getting the word out about your webcast. Content marketing can range from long-form to short-form content or even simple repurposing of social or email content. Blog posts drive traffic to your website, and with the right keywords, your content marketing efforts can drive you to the top of Google search results. Over 25% of people click on the first Google search result, so making sure your events rank highly is important.

5. Partnership Marketing

Are you having well-known thought leaders speak at your event? Tap into their powerful network to broaden your reach and bring their audience into your webcast. Hand them a speaker’s media kit with graphics, digital flyers, pre-written social content, and other assets to make it easy for them to share.

6. Public Relations

Public relations can be as simple or complex as time and budget allow; craft a newsworthy press release and send it out on the wire for some extra visibility. You can also reach out to reporters and journalists who cover webcasts and other virtual events in your industry and offer them a compelling statistic or insight to write about.

7. Follow-up Marketing

Once the event is over, you still want to engage with these attendees. Make sure you gather the appropriate permissions to continue follow-up on other events and future webcasts. The marketing consent tracking tool in GlobalMeet helps you share privacy policies and terms of service and allows attendees to opt-in to hear from you in the future.

Market Your Webcast with GlobalMeet

Whether you’re reaching 50 people or 100,000+ attendees, GlobalMeet Webcast is here to power your successful virtual events strategy. With custom branding opportunities, attendee engagement tools, and robust analytics, GlobalMeet makes virtual events a key pillar in your webcast marketing strategy.

 

Check our checklist for promoting your events and contact us for a demo today.

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3 Best Practices for Driving Inbound Leads in 2023

Inbound marketing is one of the most powerful marketing levers to pull in your business. Inbound marketing involves crafting high-quality, targeted content that attracts your ideal audience and builds a long-term relationship with them. This might be an annual e-book that is free to download once an email address is given or an on-demand video series. On the opposite hand, outbound marketing involves proactively reaching out to a customer through paid advertising or direct sales messages.

The Benefits of Inbound Marketing

Businesses love inbound marketing for various reasons; first of all, the ROI is high, and companies can see a solid return. Also, there are tons of automation platforms to make inbound marketing “always on” and easy. 76% of companies use some sort of automation to streamline, increase efficiency, and automate manual, repetitive tasks. Additionally, inbound marketing brings the customer to the business, allowing them to interact on the website, sign up for free downloads, register for online events, and more. It captures the audience in the content marketing flywheel and increases the frequency of exposure to the company.

 

When executed with a strong plan in place, inbound marketing can be one of the most profitable tools for your business. If you’re looking to polish up your inbound strategies, here are a few tips.

Best Practices for Driving Inbound Leads

1. Host a Variety of Webcasts

Webcasts help you attract, nurture, and retain customers cost-effectively and efficiently. A well-planned virtual events calendar throughout the year is constantly peppered with relevant educational topics your audience is interested in. For 45 minutes to an hour, attendees are actively engaged with your company, brand, and message. In the digital world, that’s a long time! When the average person only reads about 20% of a webpage or a blog post, capturing undivided attention for an hour is highly beneficial. Experiment with the format and style with an innovative webcast solution like GlobalMeet Webcast to see what resonates best with your audience.

 

2. Increase SEO Presence

SEO is one of the most significant drivers of inbound leads and revenue; after all, these are highly qualified, ready-to-buy users who are actively searching for a business or product like yours. 91% of businesses find SEO “very profitable,” so make sure your top-ranked pages include clear call-to-actions to demo or buy.

 

3. Repurpose Video Content

Video content is often long-form and requires more intensive work in editing and production; that being said, don’t just use a video once. If your business hosts an hour-long webcast, chop that up into digestible 10-minute videos and host them behind a gated form. Repurpose them into email nurture content or a welcome sequence when someone signs up for your newsletter. You can even re-post them on social media like LinkedIn or YouTube. Extend the shelf life of your webcasts by analyzing audience engagement metrics to see what topics resonated best with your audience, and dive deeper into those niches in new content down the road.

GlobalMeet Webcast for Inbound Marketing

Webcasts and videos are one of the most popular tools in inbound marketing, and an innovative webcast solution is critical to getting a virtual event strategy off the ground. GlobalMeet Webcast allows you to dive deep into robust analytics to measure your webcast’s effectiveness and helps you extend the shelf life of your content by creating on-demand recordings. For global inbound marketing, utilize live event translations and captioning to increase accessibility, and rest assured, knowing your inbound marketing webcast strategy is working when you’re not. Schedule a demo today to learn more.