How to Create High-Performing Marketing Campaigns with Video
Amidst tightening consumer budgets, economic volatility, and general uncertainty, marketers in the financial sector have to do more with less. Ad dollars must stretch farther, content needs to be re-purposed multiple times, and teams are embracing scrappier video production methods over expensive studio production. The average corporate marketing video costs anywhere from $2,000 to $7,000 to produce, and quite often, costs tend to go up into the tens of thousands. Twenty-two percent of marketers are creating a few videos a week, but with the promising results and success stories around video, that number will continue to increase.
Also, video is wildly successful across social media; organic social video gets 1,200% more shares than text and images alone, and 87% of marketers believe video generates a positive ROI. For marketing and social media teams looking to take their content strategy to the next level, here are a few tips on scaling content creation.
1. Empower Teams to Produce Content Independently
When 51% of marketers are still relying on internal teams to produce video content, it takes forever. Between multiple rounds of revisions, editing, and formal storyboarding, the process is dragged out and outdated. Encourage teams to spend a few hours a week brainstorming content ideas and then quickly putting those ideas into action. Whether it’s educational content like “3 Ways to Save for Retirement” or informative like a market update, get teams empowered to be their own writer, producer, and editor.
2. Host Webcasts
Long-form videos like webcasts can keep customers and strategic partners highly engaged when done right. Whether on-demand or live, webcast platforms offer tons of different ways to engage your audience before, during, and after the event. Start the branded experience with on-brand content portals from GlobalMeet Webcast and create interactive polls and surveys for engagement during the webcast. Wrap up your successful webcast by integrating GlobalMeet Webcast with your go-to marketing, sales, CRM, and email automation platforms to provide critical attendee information to your other teams.
3. Test Live, Simulated Live, and Pre-Recorded Video
When you’re starting a new video strategy, you might not be sure exactly what resonates with your audience. Do they enjoy a long-form webcast at a specific time? Are they more willing to engage with financial advisor updates when they’re on demand? Experiment with different formats and styles to see what content dissemination strategy works best for you.
4. Streamline Your Workflow
From idea creation to editing to sharing across social media or your website, simplify all aspects of your video creation workflow. Obtain buy-in from leadership so your marketing team doesn’t need to run every single revision across the executive team. Employees will feel confident in being authentic, and production times can decrease. Minimize the number of technology apps used to create a single video.
Video Creation Across the Financial Services Sector
Video adoption has transformed multiple industries, and the financial sector is no exception. As marketers are forced to do more with less, reducing costs, decreasing product times, and accelerating content schedules are critical in maintaining a high-performing video content calendar. Contact our sales team to learn more about how financial services teams are adopting and scaling video content.