Using Video to Elevate Your Wealth Management Firm’s Brand
- by GlobalMeet Blog Team
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With 275,000+ financial advisors operating in the United States, the challenge lies in setting your business apart from the crowd. In a landscape characterized by uniformity, it’s imperative for your financial advisors to distinguish themselves in order to thrive. Beyond top-tier analytical skills, a commitment to financial planning, and a genuine desire to assist clients, integrating cutting-edge technology, such as video, can be a pivotal factor in differentiating your firm in the bustling financial industry.
Remarkably, 90% of financial organizations operate either remotely or in a hybrid model, rendering video production a formidable obstacle. Combining time constraints, budget limitations, restricted bandwidth, and the steep learning curve of video, the task might appear too time consuming.
However, platforms like GlobalMeet Webcast make it feasible for wealth management firms to streamline and expand their video production efforts without necessitating a steep learning curve or extensive investment in new technology.
Four Effective Ways to Harness Video in Wealth Management
1. Commence with Simple Streaming
The simple act of turning on the camera and clicking “start” is just the beginning of deep diving into the world of video. These webcasts can be repurposed into YouTube videos or sliced into snackable content for distribution to prospects or customers through email. For instance, you could initiate a monthly webcast breaking down the latest market and investment trends and then follow up with a two-week email nurture sequence to reinforce your message. GlobalMeet Webcast offers robust analytics and tracking, enabling you to identify precisely which clients are participating and engaging.
2. Embrace In-House Production
Contrary to popular belief, you don’t necessarily need to outsource video production to an expensive studio. In many cases, the most compelling video content is created by your in-house financial advisors. Such content often feels more authentic and resonates better with consumers, who tend to respond more positively to user-generated content (UCG) that mimics a genuine conversation.
3. Practice Makes Perfect
As with any newly acquired skill, becoming comfortable and proficient with video calls for practice. Encourage both yourself and your team to convert client calls into video meetings, transform one-dimensional slide presentations into dynamic dialogues, and convert written quarterly updates into webcasts. The more you integrate video into your daily routines, the more effortless and expedient the video creation process will become. GlobalMeet Webcast caters to beginners and advanced users alike, simplifying the initial steps and empowering experienced users to elevate their production quality.
4. Establish a Valuable Resource Library
Clients often prefer to consume content on their own schedules and terms, which may not always align with a live webcast. Maintaining a dedicated space of on-demand video content allows clients to access information at their convenience. Be sure to include contact information for them to get in touch if they have questions.
GlobalMeet Webcast in the Financial Sector
GlobalMeet Webcast is your one-stop-shop for creating engaging virtual and hybrid events. For financial advisors and wealth management firms seeking to distinguish themselves, establish stronger client relationships, and boost revenue through virtual events, reach out to our sales team today for more information.
Building Brand Awareness for Banks
- by GlobalMeet Blog Team
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Banks in the U.S. have more competition than ever before. In addition to the bigger banks, local credit unions with a nationwide reach thanks to online banking, small traditional banks, and nearly 70 neobanks serve U.S. customers.
For industry-leading financial institutions, brand awareness for banks is often a non-issue, given their established recognition. But smaller brick-and-mortar banks, as well as start-up neobanks, struggle in a crowded marketplace. You can offer the highest interest rates, have the best banking app, and provide tons of benefits to members. But if they don’t know your bank exists, they can’t create an account with you.
Building a strong brand is critical to helping consumers find you online, feel secure enough to create an account, and, finally, develop loyalty toward your brand. Ultimately, the right online marketing campaigns and outreach efforts, along with great financial products and stellar customer service, can turn customers into brand advocates.
Why You Need Brand Advocates
Consumers may be leery of online banking, neobanks, and even smaller traditional banks following the collapse of Silicon Valley Bank and Signature Bank in March 2023. Yet, if people see their friends banking with a specific financial institution, they are more likely to trust it. One Nielsen study discovered that 88% of consumers said they trust recommendations from people they know above all other forms of marketing.
From the largest banks to the newest neobanks, many financial institutions have generous referral programs. Affiliate programs and referrer codes can help your business grow. But to leverage them, you must first build trust, loyalty, and brand awareness.
What’s the best way to build brand awareness for banks? Outreach campaigns that deliver value to your key target audience. Many banks have a broad target audience interested in:
- High-yield savings products
- Saving for retirement
- Rewards credit cards
- Fee-free banking
Once you identify your target audience, you can use GlobalMeet to create content that will capture their attention and build trust.
How to Create Value with Webcasts
You can create webcasts to build trust with your current members, sharing information on how to leverage your products to build their retirement accounts or ramp up their emergency savings.
You can also create events for those who may not be familiar with your bank. You don’t have to sell your products during these webcasts. Instead, seek to educate consumers on the importance of things like paying off debt, purchasing life insurance, or starting a retirement account.
Why Big Banks (and Small) Rely on GlobalMeet
GlobalMeet allows you to stream your events, conferences, and messages live to a global audience in real time or on-demand. As a cloud-based SaaS web solution, GlobalMeet is secure, scalable, and easy to use. That’s especially important when it comes to sharing information about financial services. Half of the largest banks in the U.S. trust GlobalMeet, so you can imagine what it might do for your brand.
Consumers have more choices in banking than ever before. But they need guidance to find the financial products and a bank they can trust. Use GlobalMeet to build brand awareness and trust.
Connect with us and create virtual and hybrid events that resonate with your audience.
Why Financial Institutions Need Webcasting
- by GlobalMeet Blog Team
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Financial institutions play important strategic roles with investors, employees, and consumers. As a trusted partner, you want to be their go-to for information during stable, “business as usual” markets as well as through volatile economic times. Whether you’re launching a new service offering to partners or walking a large firm through complex financial procedures, you want to make sure that your message gets across clearly and effectively. For financial institutions seeking to leverage webcasting technology for continuous and secure communication, such as hosting virtual bank conferences, GlobalMeet powers 50% of the largest U.S. banks and 23% of the world’s largest banks as their webcast vendor of choice.
Why Use Webcast Technology Over Traditional Forms of Communication
The absence of non-verbal cues, such as body language, tone of voice, and inflection, in one-dimensional forms of communication like emailing or newsletter updates can often lead to misunderstandings. Furthermore, these methods can feel distant and impersonal, lacking the warmth and human connection typically associated with webcasting. Time zone differences, remote working and geographically dispersed teams are more easily accommodated and accessibility needs are often met better through webcasting.
As one of the most trusted vendors in a person’s life, a financial institution like a bank, credit union or wealth management advisor needs to inspire confidence, transparency, and authenticity in customers. This is easily done with powerful webcasting technology that allows for reaching a global audience in real-time or on demand.
Why Leading Financial Institutions Use GlobalMeet Webcast for Video Communication
For enterprise organizations, GlobalMeet Webcast executes polished, resourceful communications at scale. In the financial sector, this is more important than ever for a multitude of reasons.
1. Financial Organizations Need to Provide Continuous Education
For financial organizations specifically, education plays a huge role in maintaining relationships with investors and clients. Clients look to their financial advisors for reassurance, education, and trending information around stock markets, investments, and more. Leading financial institutions know that maintaining a continuous stream of educational information is key when policy changes occur, markets shift, or new investment opportunities become available.
2. Polished Webcasting Technology Helps Facilitate Trusted Relationships
GlobalMeet Webcast supports the trusted relationships financial organizations need to maintain and ensures that confidence and expertise are portrayed through high-quality video and audio. Nothing makes consumers feel more unsure than hearing garbled speech from their financial partner. Across all financial vendors, GlobalMeet Webcast helps keep employees, analysts, members, agents, and customers educated and engaged.
3. Financial Businesses Need to Scale Their Communication
From a small, local credit union to an insurance giant, communication needs to happen at scale. GlobalMeet Webcast easily accommodates 100k+ attendees across time zones and even in different languages. Communication is easily translated through live human translations or on-demand captioning, so no audience feels unaccommodated and left out.
How to Decide if GlobalMeet Webcast Is the Right Webcast Software for Your Financial Institution
From small teams to corporate giants, GlobalMeet is highly trusted by Fortune 500 companies around the world and is uniquely trusted by the world’s largest accounting/consulting firms, responsible for auditing over 90% of all Fortune 500 companies.
Explore how GlobalMeet’s leading technology can benefit your financial organization, especially for hosting virtual bank conferences.
How Virtual Events Can Revolutionize Financial Services
- by GlobalMeet Blog Team
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Digital transformation has rapidly advanced the financial services industry. From advancements in artificial intelligence that automatically detect unusual transactions to the 30,000 new fintech startups that are revolutionizing finances for consumers. Financial services organizations have the opportunity to deliver the most-cutting edge experiences for consumers globally. For banks, credit unions, financial advisors, insurance companies, and private and venture capital advisors, virtual events and webcasting technology offer the unique opportunity to help increase client retention, stay connected with key partners, and deliver mission-critical communications at the right time.
1. Build Trusted Relationships During Critical Moments
Scale doesn’t mean sacrificing real human connections with clients, partners, vendors, and other strategic advisors. In a relationship-based industry, no business wants to feel cold, impersonal, or distant, especially to valued clients, and nothing feels worse than struggling through a glitchy, hard-to-hear financial presentation. GlobalMeet Webcast is built to support compliance and prioritizes crystal-clear, high-definition audio and video technology, so clients thousands of miles away can feel like they’re sitting right in the room with you. From polished investor relations to real-time client updates, share important messages with GlobalMeet Webcast, renowned for mission-critical communications.
2. Broadcast Sensitive Information Securely
From confidential financial information from startups to bank account numbers of consumers, it can be nerve-wracking to consider virtual events when worried about security and compliance. Financial services organizations protect some of the most confidential information in a business’s or consumer’s life, so security is paramount. GlobalMeet Webcast uniquely offers industry-leading security and compliance, so information is protected, but you’re also meeting localized regulations like GDPR. Tools like gated access, login authentication, and password protection ensure that only invited guests get into your virtual event.
3. Empower and Educate Clients and Partners
A major part of the day-to-day of a financial business revolves around continuous training, market updates, and education. Whether you’re educating your internal team on a new technology or sharing quarterly revenue with strategic partnerships, virtual events allow you to reach thousands of attendees at a time across different languages and locations. Distance and time are no longer barriers when you can broadcast in real-time or on-demand, depending on the situation. Your organization is free to empower and educate partners on their schedule, delivering critical information and learnings at scale.
4. Measure Metrics That Matter
Just like you would for your clients, track and measure the success metrics that matter to you when it comes to virtual events. Numbers matter and robust analytics and reporting tell the true story of engagement. GlobalMeet Webcast has comprehensive analytics tools, but financial services organizations can also build their own reporting with integrations like Hive Streaming. Events take time and money, so make sure you’re ROI-positive on your events strategy.
GlobalMeet Webcast for Leading Financial Services Organizations
Whether you need extra support for a mission-critical event through our Managed Services team or simply need day-to-day help, our expert team is here to help. Industry-leading security, crystal-clear audio and video, and the ability to broadcast the right message at the right time make GlobalMeet Webcast a powerful partner for financial services.
We’re ready to support your next event. Request a demo today.
The Transformation of Video in Financial Services
As a primarily relationship-driven business, financial services requires developing deep, personal connections with clients, prospects, and partners. To maintain these connections in an increasingly remote and hybrid world, many financial institutions have turned to video.
GlobalMeet partner Socialive surveyed 600+ professionals who work across wealth management, HR, learning and enablement, marketing and communications, and creative services departments at financial services organizations to better understand the growing trend of video content creation. We found that many teams have faced challenges creating videos remotely, as well as scaling their output due to process bottlenecks.
Download this report on the Transformation of Video in Financial Services to get insight on how you can meet the increasing demand and meet your bold video goals.
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Why Altair Advisers Chose GlobalMeet
Altair Advisers is an independent wealth advisory firm providing investment management, financial planning, and client education services. The firm counsels a select group of individuals, families, foundations and endowments, and serves as an advocate for its clients providing objective advice and comprehensive guidance across all aspects of its clients’ financial lives.
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