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5 Tips for Virtual Event Best Practices

Whether delivering financial updates at a shareholder’s meeting, leading the launch of a new product, or educating customers about the latest product features, all great virtual events share a few common elements.

 

Integrating these key components into your virtual and hybrid events can help enhance audience engagement, your brand recognition, and encourage a bump in attendance at your next event. Moreover, a powerful virtual event can pay for itself in both sales and customer loyalty.

 

Now, the question arises: What are the five essential elements that every successful virtual event should have to maximize your Return on Investment (ROI)?

1. Engagement through Interactive Features

Today’s virtual events must compete with in-person events with all the high-tech bells and whistles, combined with the opportunity for in-person chit-chat and networking. But virtual and hybrid events can be just as good as in-person gatherings if you implement the right tools. 

 

A virtual event solution provides opportunities to reach even more people than an in-person event could, in even more compelling ways. To help your virtual event stand out, make sure you give your attendees plenty of chances to interact. Features like polling, Q+As and audience chat can set your event apart. 

2. Add Creativity into Your Marketing Strategies and Presentations

Technology, of course, plays a key role in how compelling your virtual event can be. But you also want to put your most creative marketing minds in charge of promoting your event through email, social media, and other lead generation campaigns.

 

Collect presenter bios to benefit your marketing campaigns. Be sure to agree on the content they will share in advance of the event to generate buzz around the event. Consider interviewing one of the presenters in a recorded video to post on LinkedIn and other social channels.

3. Tailor Your Content for Targeted Audience Engagement

From your marketing campaigns to the event presentations, be sure every piece of content you develop speaks directly to your target audience. You’ll want to involve your sales and marketing teams to create an audience persona — your ideal customer who will be attending the event. 

 

Then, show them what pain points they have that your virtual event can help them solve. It might help to poll your audience in advance via email to determine what features of your business they hope to learn more about. Then, you can tailor content to address those needs. 

4. Highlight Your Brand Presence

Your marketing team and event planners will put a lot of time and manpower into creating content and producing an event that will speak directly to your audience. You want to make sure that your audience knows where all the valuable content comes from. It is important to focus on your branding before, during, and after the event.

 

GlobalMeet offers personalized branding for landing pages, the event itself, marketing resources and emails before and after the event. You can tailor your content to match your company’s branding guide, including the colors, fonts, logos, and design styles that are unique to your brand.

5. Conclude with a Clear Call to Action

When attendees exit your virtual event, they should be clear about their next steps. Your brand should be firmly embedded in their mind and think of your company as the industry expert in your field. 

 

Be sure to leave audience members with a clear directive. Maybe you want them to buy a new product or add a feature to their Software-as-a-Service (SaaS) subscription. You can provide a limited-time-only discount code only for event attendees, so they can save money by purchasing within the next 48 hours. Whatever incentive you offer to your attendees, you want them to exit your virtual event with a clear idea of what they should do next. 

 

Keep these five tips in mind when you produce your next webcast. GlobalMeet has all the tools you need to produce a great virtual event. Schedule a demo today to learn more. 

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How to Host a Virtual Town Hall Meeting

In today’s digital-first world, virtual town hall meetings have become a game-changer in corporate communication. They’re an ideal way to connect leadership with a distributed workforce, fostering a sense of community and transparency across any organization. 

 

Whether you’re leading a Fortune 500 company or an emerging business, mastering the art of hosting effective virtual town halls can revolutionize your internal communications and align your teams with your company’s vision. Let’s dive into what makes these meetings tick, their benefits and how to host a virtual town hall meeting seamlessly with GlobalMeet.

 

In this comprehensive guide, we’ll cover:

  • What are virtual town hall meetings?
  • What goes on in virtual town halls?
  • What are the benefits of virtual town halls?
  • Virtual town hall agenda example
  • How to host a virtual town hall meeting
  • Town halls with GlobalMeet

What Are Virtual Town Hall Meetings?

A virtual town hall meeting is a digital evolution of the traditional town hall forum, adapted for the modern, interconnected corporate world. These meetings provide a virtual space where employees and management converge to exchange information, ideas and feedback. It’s a concept that transcends physical barriers, bringing together a dispersed workforce, from various departments and geographic locations, into a single, cohesive assembly.

The Dynamics of Virtual Town Halls

At its core, a virtual town hall is an interactive online event. Senior management and leaders utilize a virtual event platform to communicate company updates, policy changes and strategic directions. These meetings are designed for two-way communication. Employees are encouraged to engage in dialogues, pose questions and provide their insights, making these sessions an inclusive experience.

 

One of the unique aspects of virtual town halls is their ability to level the playing field. Unlike traditional in-person meetings where seating arrangements might create a hierarchy of visibility and engagement, virtual town halls offer every participant a ‘front-row’ experience. This setup fosters a sense of equality and encourages more open and balanced participation.

The Benefits of Going Virtual With Your Town Halls

Switching to virtual town halls offers several advantages over traditional, in-person gatherings:

  • Cost-Effectiveness and Scalability: Virtual town halls eliminate the logistical challenges and costs associated with physical venues, travel, and accommodation. They are easily scalable, capable of accommodating anything from a small team to 100,000+ employees across the globe.
  • Enhanced Engagement: Innovative digital tools, such as surveys, polling, Q&A, audience chat, social media feeds​ and dynamic layouts, transform passive listeners into active participants. These features enrich the experience and ensure higher engagement levels.
  • Flexibility and Convenience: Participants can join from anywhere, be it their office, home, or on the move. This flexibility results in higher attendance and participation rates.
  • Data and Feedback Collection: Virtual platforms enable the collection of valuable data, like engagement metrics and real-time feedback, helping organizations to gauge the effectiveness of their communication and make informed decisions for future meetings.

Incorporating GlobalMeet into Your Virtual Town Halls

While virtual town halls offer numerous advantages, their success heavily depends on the chosen platform’s capabilities. This is where GlobalMeet excels. Our platform is tailored to enhance your virtual town hall experience, providing advanced features and tools that make organizing and hosting these events straightforward and effective.

 

Whether you’re hosting a small internal meeting or a large-scale global event, GlobalMeet is equipped to handle your needs with ease. We offer robust security features to protect your discussions, flexible speaker options to accommodate multiple presenters and interactive elements to keep your audience engaged.

 

At GlobalMeet, we understand that every organization has unique needs. That’s why we offer both a webinar platform license and professionally managed event options, allowing you to choose the level of support that best fits your event. 

What Goes On in Virtual Town Halls?

Virtual town halls are dynamic and multifaceted events that serve as a nexus for communication within an organization. Let’s break down the typical components and activities that make up these engaging digital assemblies.

Key Activities in Virtual Town Halls

Leadership Addresses

These meetings often commence with senior management, including CEOs and department heads, presenting the company’s current status, achievements, challenges and future plans. This segment sets the stage and provides context for the rest of the discussion.

Different departments or teams may present their updates, showcasing recent successes, ongoing projects, or future endeavors. This broadens employees’ understanding of the company’s diverse operations.

A vital component of virtual town halls, Q&A sessions invite employees to ask questions via chat. With fully managed events, you can gain access to GlobalMeet’s Centerstage managed feature, where special guests cameo on video during a live event to ask a question or contribute to an ongoing discussion. This not only clarifies doubts but also fosters transparency and trust within the organization.

Real-time polling and surveys are often conducted to gather instant feedback, gauge employee sentiments, or make collective decisions. This immediate interaction enhances engagement and makes employees feel valued.

Acknowledging individual or team achievements during town halls boosts morale and motivates employees. It’s an opportunity to celebrate successes and reinforce positive behaviors aligned with company values.

Sometimes, town halls include segments on professional development, where new training programs, learning resources, or career advancement opportunities are introduced.

Virtual town halls are often used to make significant announcements such as mergers, acquisitions, or strategic shifts, ensuring that all employees receive this information instantaneously.

What are the Benefits of Virtual Town Halls?

Virtual town halls offer unique advantages that can significantly impact an organization’s communication strategy.

Enhanced Accessibility and Inclusivity

These meetings break down geographical barriers, allowing global participation. Employees from various locations can join, fostering a sense of unity and inclusion.

With advanced analytics capabilities of platforms like GlobalMeet, organizations can gain insights into participant engagement and feedback, allowing for continuous improvement in their communication strategies.

Virtual town halls offer a platform for open dialogue between employees and management. This transparent communication helps in aligning the workforce with the company’s vision and goals.

Virtual town halls can be recorded, providing an opportunity for those who missed the live event to catch up, and for attendees to revisit key discussions.

By going virtual, companies save on the expenses and logistical complexities associated with physical events. This efficiency extends to attendees as well, who save time by joining from their preferred locations.

With tools like live polling, Q&A and chat functionalities, virtual town halls transform from passive listening experiences to interactive sessions.

Whether it’s for a small team or an enterprise-wide gathering, virtual town halls can be scaled to fit any size, catering to hundreds or 100,000+ participants without compromising the quality of interaction.

GlobalMeet builds an inclusive culture that breaks down language barriers, fosters team building and improves accessibility and inclusivity with live interpretations or captions during events.

In essence, virtual town halls, powered by robust platforms like GlobalMeet, are transforming corporate communication, making it more inclusive, engaging and effective. They are an indispensable tool in today’s fast-paced, globally dispersed corporate world.

Virtual Town Hall Agenda Example

Crafting an engaging agenda is key to a successful virtual town hall. Here’s an example agenda that leverages the capabilities of GlobalMeet’s solution.

Dynamic Kick-Off
  • Introduction: Begin with a lively and engaging introduction. This could be a surprising fact, a thought-provoking question, or a brief, impactful story relevant to your organization’s current focus.
  • Icebreaker Activity: Use GlobalMeet’s interactive features for a virtual icebreaker. This could be a quick poll, a fun trivia question about the company, or a creative visual puzzle to get everyone’s gears turning.
  • Company Overview: Present an overview of the company’s recent achievements and current status. Utilize GlobalMeet’s high-quality video and slide-sharing capabilities to present engaging visuals.
  • Departmental Highlights: Have department heads share their latest updates, achievements, and upcoming projects. This segment can include short video clips or interactive graphics to maintain audience interest.
  • Milestone Celebrations: Acknowledge any significant company milestones, anniversaries, or awards, enhancing the sense of community and shared success.
  • Open Forum:  Utilize GlobalMeet’s Centerstage Managed Feature to allow employees to ask questions on video. This session is moderated to ensure a smooth flow of conversation.
  • Live Polling: Conduct live polls during the Q&A to gauge employee opinions on key topics or to make decisions on lighter, more engaging subjects.
  • Guest Speaker or Workshop: If applicable, include a segment with a guest speaker or a brief workshop on a topic of interest, such as mindfulness or professional development.
  • Speak the Language: GlobalMeet’s language captions and live interpreters break down language barriers, fostering accessible, credible and effective global communication.
  • Future Goals and Objectives:  Share the company’s vision for the upcoming quarter or year. This is an opportunity to align everyone with the organization’s future direction.
  • Announcements of Upcoming Events: Inform the employees about upcoming events, training sessions, or town halls, creating anticipation and ensuring continued engagement.
  • Motivational Close: End the town hall on a high note. This could be a positive message from the CEO, a highlight reel of employee achievements, or an inspiring story that resonates with the company’s values.
  • Feedback Request: Encourage participants to provide feedback on the town hall via GlobalMeet’s survey tool, emphasizing the importance of their opinions in shaping future meetings.

How to Host a Virtual Town Hall Meeting

Organizing a successful virtual town hall meeting can significantly impact your company’s internal communication and employee engagement. Here’s how to host a virtual town hall meeting that leaves a lasting impression on your audience.

  1. Establish Clear Goals

When it comes to hosting a virtual town hall meeting, defining your purpose is the first and crucial step. Are your goals centered around corporate updates, boosting employee engagement, or conveying strategic announcements? Understanding your audience is equally important. Determine whether you’re addressing the entire organization, certain departments, or a combination of internal and external stakeholders.

  1. Scheduling and Familiarization

Scheduling your virtual town hall meeting is a critical aspect, especially if your audience spans multiple time zones. Familiarize yourself with all the features that GlobalMeet offers, ensuring you leverage its full potential for effective streaming and engaging audience interaction.

  1. Content Preparation

A well-crafted agenda is essential for a successful virtual town hall. Outline all the topics and segments in your agenda and share them with attendees in advance. This approach sets clear expectations and helps in keeping the meeting structured. Conduct rehearsals for all speakers using GlobalMeet’s tools to ensure they are comfortable with both the technology and their content delivery.

  1. Technical Readiness

Make sure to conduct a thorough check of all technical elements, like audio and video quality, before the event. Preparing GlobalMeet’s interactive features such as Q&A, polling and chats in advance will enhance audience participation and engagement during the town hall.

  1. Execution of the Town Hall

Start your virtual town hall meeting punctually, respecting your attendees’ time. Engage your audience by utilizing GlobalMeet’s interactive tools and maintaining a dynamic and interactive presentation style. Adhering to the agenda is important, but remain adaptable to accommodate any real-time audience interactions or discussions that may arise.

  1. Post-Event Engagement

Post-event engagement is crucial. Share the recording of the town hall with those who couldn’t attend using GlobalMeet’s recording feature. Collecting feedback through surveys after the event is crucial in gathering insights to refine and improve future virtual town halls.

  1. Review and Improvement

Finally, review and improve your town hall meetings by analyzing engagement through GlobalMeet’s reporting and analytics. Understanding attendee behaviors and engagement levels is key. Use the feedback and data insights you collect for continuous improvement, ensuring each virtual town hall is more impactful than the last.

Learning how to host a virtual town hall meeting involves careful planning, leveraging the right tools, and engaging with your audience effectively. With GlobalMeet, you’re equipped to transform your town halls into memorable experiences for every participant.

Host a Virtual Town Hall with GlobalMeet

Each virtual town hall is an opportunity to align your workforce with your company’s vision and goals, making every employee feel valued and heard. Don’t let technical glitches or logistical challenges hinder your next big event. Connect with us today or schedule a demo and take the first step towards transforming your virtual events into impactful experiences.

Leveraging Virtual Events for Enhanced Corporate Communication

As your organization gears up for the upcoming Quarterly Business Review or All-Hands Meeting, shifting to a virtual event platform has its perks, especially in the context of remote work. Embracing webcasts for corporate communication can simplify the process, whether you’re addressing a group of 100 or 100,000+ employees or customers.

Confidence in Your Agenda and Presentation

For a high-stake corporate webcast, project confidence and enthusiasm about your content, setting the tone for an engaging and informative presentation. Each speaker should prepare notes and talking points in advance, ideally with a practice run or two, ensuring a smooth and polished delivery. If department heads are sharing their teams’ quarterly achievements and challenges, ensure they are well-prepared to handle any questions that may arise.

 

Facilitating Audience Interaction

In the world of corporate communication, it’s not just about delivering information; it’s about engaging your remote audience effectively. To achieve this, consider incorporating multimedia elements into your webcasts, such as video clips, images, and dynamic graphics, to make your presentations more visually appealing. It’s also important to encourage participation through real-time polls and surveys, allowing your audience to express their opinions and providing valuable insights for your organization.

 

Moreover, don’t underestimate the importance of post-virtual event engagement. After your corporate event, share the recorded webcast with your audience, making it accessible for those who couldn’t attend live. Provide follow-up space for ongoing discussion and questions, allowing employees or stakeholders to continue the conversation, share feedback, and build a sense of community. These interactive experiences and ongoing engagement can enable your webcasts to become a powerful tool for fostering meaningful connections in a remote work environment. GlobalMeet offers the flexibility and features to help you in this journey, making your corporate communication more effective and inclusive than ever before.

Adapting Your Tone to Different Audiences

Whether your presentation is directed towards employees, investors, customers, partners, or a board, it’s important to customize your approach. While the core content, such as presenting sales figures and growth, may remain consistent, your tone should cater to the specific audience. Investor presentations may require a more formal and polished tone, while employee briefings might adopt a somewhat more casual demeanor. Ensure that your tone and delivery align precisely with the audience you are addressing.

 

Elevating Corporate Communication Webcasts

GlobalMeet Webcast streamlines corporate communication in a remote work environment, offering both self-service and managed event services so you can focus on delivering your message, not the technology. With the ability to brand your webcast for a cohesive company identity, you can create a structured online experience. Features like audience polling and Q&A sessions promote meaningful interaction. A customized, branded experience allows for a controlled company identity and creates a structured experience online, while audience polling and Q&A features allow for appropriate interaction.

To access comprehensive instructions on creating a professional webcast experience for your upcoming corporate town hall, business review, board meeting, or all-hands meeting, download GlobalMeet’s Virtual Event Planning Guide today. For more information, contact our sales team today.

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Maximizing the Benefits of Virtual Events in the Tech Industry

In today’s tech-driven world, whether you are at the helm of a cutting-edge SaaS firm, delivering top-notch IT solutions to global enterprises, or pushing the boundaries of innovation in any sector, webcasting technology can revolutionize how your organization is attacking lead generation, brand enhancement, and internal communication.

Stirring Up Enthusiasm for Your Products

Webcasts serve as dynamic tools to generate excitement and foster trust among end-users, regardless of their position in the sales journey. Equipped with comprehensive analytics, you no longer need to rely on guesswork to assess your webcast’s impact. Benefits of virtual events, such as engaging features like audience chat, polling, and Q+A sessions keep your viewers hooked, offering valuable insights into which aspects of your content resonate most with your audience.

 

Most importantly, webcasts allow you to deliver product-focused information and education in an engaging manner. Tailor your content to suit your audience’s preferences, so your sales team can seal the deals.

Crafting a Distinct Brand Identity

Your brand is your digital calling card, and personalizing webcasts by incorporating your brand’s colors, logos, and other elements can elevate your company’s presence.

Harnessing Your Customers as Brand Advocates

Chances are, you have a base of satisfied clients who are already fans of your services. Let them take the spotlight by featuring guest presenters, pre-recorded videos, and testimonials that highlight the most valuable aspects of your products and services. With GlobalMeet Webcast, you can seamlessly weave these elements together for a polished and professional presentation, all while ensuring crystal-clear audio and video quality.

Establishing Thought Leadership in Your Field

Webcasts serve a multitude of purposes, from lead generation to educating end-users about product features, service offerings or introducing new innovations. Thought leadership is no longer just a marketing buzzword; it’s a vital strategy for tech companies looking to gain trust and stay top-of-mind with clients and prospects. Lead the conversation in a compelling, dynamic manner and give your audience the option to revisit it with on-demand viewing.

Safeguarding Proprietary Knowledge and Insights

Whether you’re hosting a product launch or an investor relations earnings call, certain information should remain confidential, shielded from competitors and sometimes the public eye. Enterprise-level security measures, including gated access, password protection, and login authentication, ensure your event is safe and secure.

Generating Revenue

While putting your brand in the spotlight is crucial, it’s important to maximize your events to net a positive ROI. GlobalMeet Webcast offers seamless API integration with your CRM and other tools, empowering your sales team to follow up with leads post-event, address their specific pain points, and close deals that align with your sales targets.

Room to Expand

GlobalMeet is not just a one-size-fits-all solution; it offers the flexibility to sell, promote, and build brand trust through one-to-many interactions efficiently and cost-effectively. Utilizing the benefits of virtual events, you can easily scale up to reach global audiences numbering in the thousands, all while presenting your company and events in a manner that mirrors the excellence of the services and products you provide.

 

Connect with us today to schedule a demo and discover how GlobalMeet can empower your tech endeavors.

Graphic of a person holding a tablet and a book icon is appearing off of the screen

5 Benefits of Virtual Events for Publishers

What is a Webcast?

As in-person interactions have historically dominated the publishing industry, the last few years have sparked an opportunity for engaging in virtual events. From book signings to meet and greets to launch parties, publishing has many exciting opportunities for book lovers to interact with their favorite authors.

In-person publishing events come with limitations around travel logistics, budget, and time; authors can only be in one place at a time, and nationwide book tours are not an option for many publishing houses. Publishing events are relegated to big cities, forcing smaller communities to miss out on events that bring their favorite stories to life. Plus, in-person events are expensive.

 

Virtual events have the opportunity to be more cost-effective and accessible for book fans, publishing partners, and anyone else involved in the publication of literary works.

1. Reach a Wider Audience

With a few clicks, authors can broadcast in front of readers all over the globe. No matter the time zone or language, book fans can quickly tune in to a book launch or Q+A session. Authors have the opportunity to expand their fan base in cities and regions they might never have been able to visit. Attendees don’t need to invest in travel, and publishing houses can grow their reach without costly investments.

2. Generate Buzz and Excitement Around New Launches

Similar to the hype of an in-person event where an author announces a new novel or series, virtual events can recreate this excitement. Teasing the event beforehand on social media can drum up excitement, and paid ads can boost the event to an even larger audience. When publishers save tons of money by hosting a virtual event, they can spend that extra money on advertising and webcast promotion.

3. Reduce Costs

The publishing industry often works with tight margins, so every dollar spent on promotion and launch counts. With virtual events being 75% less expensive than in-person ones, publishers can do more with less and spend that valuable money elsewhere. Virtual events save money on more than just the venue; add in service costs, food and beverage, entertainment, gift bags, printed materials, signage, and even extras like valet parking or check-in staff.

4. Experiment with Dynamic Experiences

With high price tags and a lot at stake, it’s hard to experiment with in-person events. If an idea or activity flops, it’s not only disappointing but a major time and money loss. With a lower barrier to entry, virtual events allow for more testing and experimentation in new formats. Want to try a more back-and-forth style Q+A? Bring in adjacent authors from similar series as surprise guest speakers? Want to run polls on the newest book cover? GlobalMeet Webcast gives you all the tools and features you need to seamlessly experiment with new ideas.

5. Easily Measure Success

It’s difficult to gauge the success of an in-person event. Behind tracking in-person book sales or attendee sentiment on a survey as they’re walking out the door, it’s difficult to grasp the full picture of success. With virtual events, it’s incredibly easy to measure the number of attendees and engagement analytics and then seamlessly follow up with more information after the event is over. Robust analytics and tracking help you see how engaging individual sessions or activities were and how many people registered versus attended. Plus, with GlobalMeet Webcast, you can connect attendee data to a sales CRM and see how many people previously purchased something or how much sales increased afterward.

Use GlobalMeet Webcast for Engaging Publishing Events

Virtual events are ripe for opportunity with publishers. From expanding fan bases to saving money to measuring success, publishers can use virtual events throughout the entire publishing lifecycle. GlobalMeet Webcast offers publishing houses an easy way to kickstart virtual events and scale them in response to demand. With crystal-clear audio and video, live event translations, audience engagement tools, and an expansive suite of integrations, GlobalMeet Webcast is the platform of choice for innovative publishers. Contact us today to learn more.

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The Ins and Outs on the Health Insurance Market for Virtual Events

In 2021, 92% of Americans utilized health insurance through a mix of public and private companies. Health insurance is often a stressful, confusing topic for many, with ongoing public debates on insurance premiums, coverage, co-pays, costs, and more. There was also a time when the general public knew little about different brands in the healthcare and insurance industry; patients had no choice or ability to “shop around” for coverage when it was through their employer.

 

Health insurance has become a more popular topic, especially with the Affordable Care Act offering patients alternatives outside of employer-sponsored programs. The balance of buying power shifted more towards the consumer, and new metrics like patient satisfaction are the marketing messages of choice. As a result, modern-day healthcare and insurance companies should work to increase brand awareness and trust directly with their consumers. Here are a few ways to stand out in the health insurance market.

First, Establish a Strong Brand Identity

First, a cohesive, strategic visual identity and brand narrative are the foundation of standing out in a competitive market. More than a simple logo and color palette, a brand’s narrative emphasizes why the company exists, along with unique differentiators that beat competitors.

 

Establishing a strong and cohesive strategy across all marketing channels (website, social media, physician materials, paid ads, white papers, email newsletters, marketing collateral, sales sheets, etc.) helps build trust within your target market. Without confident, polished branding, healthcare and insurance companies will have difficulty establishing themselves as a trusted authority and winning the confidence of consumers.

 

However, a nice website and confident color palette simply aren’t enough to win today’s digitally savvy, well-educated consumers. Customizable communication alternatives like webcasts, SMS messaging, and more help build personal touches in this digitized world.

Strong Human Resources and Healthcare Improves Employee Retention

While direct-to-consumers is an important market, employer-sponsored healthcare programs make up the majority of healthcare and insurance communications. Healthcare is a strong draw when comparing companies, and many people specifically seek full-time employment for health benefits.

 

Strong benefits packages are important for workers deciding between jobs, and they also go a long way in improving employee retention. Strong human resource (HR) benefits and perks allow employees to feel valued, but it’s equally important that team members are aware of what they have access to.

Why Use Webcasting for Modern Day Healthcare

Health insurance plans aren’t easy to understand, and static brochures and complicated enrollment procedures exacerbate an already-complex concept. Team members are more likely to understand and comprehend complex payment breakdowns when they’re visually walked through the healthcare guide and can ask live questions and receive detailed verbal answers from their HR manager or the insurance representative.

 

Whether you’re educating employees during open enrollment or trying to reach consumers directly, webcasting allows for effective face-to-face communication. GlobalMeet Webcast offers powerful engagement tools for the audience, allowing for chats, polls, surveys, and more. Healthcare and insurance companies can monitor webcasts for questions and reactions, ensuring patients are getting the answers and care they need. Companies can then use these robust analytics to determine how their team members are responding to a new health insurance company, new perks, or simply completing open enrollment.

For healthcare and insurance virtual events, GlobalMeet Webcast also:

  • Assists insurance agents with communicating healthcare plans and changes to their clients
  • Allows HR to clearly illustrate insurance benefits to employees along with detailed plan comparisons that help them make the best decision for their family
  • Streamlines open enrollment with increased transparency and communication
  • Allows HR managers to educate, advocate, and answer questions more effectively
  • Increases brand awareness and customer loyalty

Schedule a demo with GlobalMeet Webcast today to see how we can support your next annual HR benefits presentation or insurance workshop.

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Why Financial Institutions Need Webcasting

Financial institutions play important strategic roles with investors, employees, and consumers. As a trusted partner, you want to be their go-to for information during stable, “business as usual” markets as well as through volatile economic times. Whether you’re launching a new service offering to partners or walking a large firm through complex financial procedures, you want to make sure that your message gets across clearly and effectively. For financial institutions looking to embrace webcasting technology for always-on, secure communications, GlobalMeet Webcast powers 50% of the largest U.S. banks and 23% of the world’s largest banks as their webcast vendor of choice.

Why Use Webcast Technology Over Traditional Forms of Communication

The absence of non-verbal cues, such as body language, tone of voice, and inflection, in one-dimensional forms of communication like emailing or newsletter updates can often lead to misunderstandings. Furthermore, these methods can feel distant and impersonal, lacking the warmth and human connection typically associated with webcasting. Time zone differences, remote working and geographically dispersed teams are more easily accommodated and accessibility needs are often met better through webcasting.

 

As one of the most trusted vendors in a person’s life, a financial institution like a bank, credit union or wealth management advisor needs to inspire confidence, transparency, and authenticity in customers. This is easily done with powerful webcasting technology that allows for reaching a global audience in real-time or on demand.

Why Leading Financial Institutions Use GlobalMeet Webcast for Video Communication

For enterprise organizations, GlobalMeet Webcast executes polished, resourceful communications at scale. In the financial sector, this is more important than ever for a multitude of reasons.

1. Financial Organizations Need to Provide Continuous Education

For financial organizations specifically, education plays a huge role in maintaining relationships with investors and clients. Clients look to their financial advisors for reassurance, education, and trending information around stock markets, investments, and more. Leading financial institutions know that maintaining a continuous stream of educational information is key when policy changes occur, markets shift, or new investment opportunities become available.

2. Polished Webcasting Technology Helps Facilitate Trusted Relationships

GlobalMeet Webcast supports the trusted relationships financial organizations need to maintain and ensures that confidence and expertise are portrayed through high-quality video and audio. Nothing makes consumers feel more unsure than hearing garbled speech from their financial partner. Across all financial vendors, GlobalMeet Webcast helps keep employees, analysts, members, agents, and customers educated and engaged.

3. Financial Businesses Need to Scale Their Communication

From a small, local credit union to an insurance giant, communication needs to happen at scale. GlobalMeet Webcast easily accommodates 100k+ attendees across time zones and even in different languages. Communication is easily translated through live human translations or on-demand captioning, so no audience feels unaccommodated and left out.

How to Decide if GlobalMeet Webcast Is the Right Webcast Software for Your Financial Institution

From small teams to corporate giants, GlobalMeet Webcast is highly trusted by Fortune 500 companies around the world and is uniquely trusted by the world’s largest accounting/consulting firms, responsible for auditing over 90% of all Fortune 500 companies.

 

Learn more about how GlobalMeet Webcast’s leading technology could serve your financial organization.

Form Pharma product launch event

4 Benefits of Virtual Events for Life Science Events

For forward-thinking life sciences companies such as pharmaceutical brands, hospitals, scientific research and development institutions, and medical device businesses, it is crucial to have an events strategy that aligns with the organization’s innovative mission. As your team strives to enhance the quality of life for individuals worldwide, incorporating a virtual events strategy becomes paramount in creating an immersive and omnichannel experience that resonates with your audience.

 

In the rapidly expanding life sciences industry, growth is expected to soar at an impressive rate of 7.6% over the next decade. Every aspect of your marketing events strategy holds significant importance in this fiercely competitive landscape. Whether conducting hybrid training sessions or hosting your annual product roadshow for thousands of customers, utilizing a top-notch, cutting-edge webcasting solution is crucial in creating captivating and dynamic events.

1. Maintain a Laser-Focused Approach to Your World-Altering Mission

Life sciences organizations play a vital role in driving digital transformation, conducting groundbreaking research, and spearheading the development of innovative technologies that can transform lives worldwide. However, your team shouldn’t be burdened by the intricate technical aspects of your events strategy.

 

Dealing with concerns such as video glitches or poor audio quality can be distracting and time-consuming for your internal teams, taking their focus away from more pressing matters. You deserve the peace of mind knowing that your webcasting solution is reliable and ready to go whenever needed. With cloud-based reliability, experience seamless and impeccable audio and video quality, empowering you to broadcast your message confidently and effortlessly, whenever and however you desire.

2. Make a Bold Market Entry with New Products to Ignite Buzz, Enthusiasm, and Adoption

An integral phase of the product development lifecycle is introducing your new offering to customers. This process begins with comprehensive training and education for vendors, providers, and strategic partners to equip them as advocates for your groundbreaking innovation.

 

Take your product launch to new heights by hosting captivating and immersive events that unite attendees from across the globe. To maintain long-lasting brand recognition, offer continuous education even after the launch, and leverage the power of GlobalMeet Webcast to deliver on-demand materials and training resources, ensuring your audience stays engaged and well-informed.

3. Adapt to Diverse Audiences as Needed

No matter the size or scope of your event, GlobalMeet Webcast effortlessly adjusts to meet your specific needs. Whether you’re conducting a smaller scale sales training session or organizing a large-scale annual kickoff event, you can confidently cater to thousands of attendees scattered across the globe, spanning different time zones and speaking various languages. With live event translations and interactive engagement tools at your disposal, overcoming language barriers and fostering active participation becomes a breeze.

4. Maintain Unwavering Security

GlobalMeet Webcast prioritizes enterprise-level security, ensuring that you remain fully compliant. With a robust security infrastructure embedded in the solution, you can rest assured that you meet the most stringent security standards without any concerns.

GlobalMeet Webcast offers a range of powerful tools, including gated access, password protection, and login authentication, enabling you to customize each event and grant access only to individuals who require confidential information. This comprehensive security approach guarantees that your sensitive data remains protected throughout every stage of your webcast.

Harness the Power of GlobalMeet Webcast for Your Life Sciences Event

Unleash the potential of GlobalMeet Webcast to craft an immersive events strategy that aligns perfectly with your distinctive brand and mission. With a multitude of customization options at your fingertips, you can create unforgettable experiences that resonate with your global audience. While you focus on revolutionizing the future of healthcare and disseminating life-changing information worldwide, rest assured that we take care of the logistical intricacies to bring your events to life seamlessly.

 

For additional assistance, explore our dedicated Managed Service team, comprised of experts who excel in supporting the planning, execution, and conclusion of numerous events each year. To delve deeper into the possibilities, contact our sales team today.

How to Create More Accessible Virtual Events in 2023

While virtual events are more accessible than in-person events, organizations must embrace accessibility, equity, and inclusivity when it comes to building strategies for 2023 and beyond. Over 2 billion people globally live with some sort of disability, and a significant number of these are audio or visual impairments. Two hundred seventeen million people worldwide have moderate to severe vision impairment, and over 1.5 billion people live with hearing loss. As so many people struggle to interact with virtual events without an added layer of accessibility, creating an inclusive, welcoming environment during an event is key.

The Rise of Accessibility in Virtual Events

While many strides have been made to make technology, websites, and online events more accessible, there are still ways to enhance the experience. Physically, virtual events already add extra accessibility as they don’t require travel, walking across a large conference hall, climbing stairs, or other movements that might be more difficult for some people. A recent study also showed that online events gather a more diverse audience. People can tune in on their own schedules from home and immerse themselves in content the way they prefer.

3 Best Practices for Accessible Virtual Events

As organizations continue to reimagine accessibility in virtual events, here are a few best practices. Encourage your audience to provide feedback as well on what could make your events easier to watch and absorb.

 

1. Embrace Captioning and Live Translations

With 91% of viewers watching videos without sound, captioning boosts engagement, increases comprehension, and extends viewing times. Without captions, research shows that when people can’t understand or hear a speaker, they quickly tune out, leaving your event less effective and hurting your business revenue. Verizon Media research also showed that people are 80% more likely to watch your video if you have captions. GlobalMeet Webcast offers captioning and live human event interpretation in multiple languages to make your event inclusive across global audiences.

 

2. Give Attendees a Heads-Up on What to Expect

Make sure the agenda is prepped and available ahead of time, so your attendees can know what to expect. This allows them to make any necessary accommodations before the event starts, and cognitively, our brains are constantly working hard to figure out what’s coming next.

Some key items to include:

  • Start and finish times.
  • Speaker bios and session descriptions.
  • Any social interaction that will be encouraged, like break out rooms or participating in the chat or polls.

 

3. Survey Your Audience Beforehand to Understand Their Needs

Confused about where to start on making your virtual event more accessible? Just ask your audience! A quick pre-event survey that asks for their viewing preferences, preferred language, and any other accommodations makes people feel comfortable and heard ahead of time. Avoid spending tons of time guessing what your audience needs, only to find out after the event they wanted something totally different.

Use GlobalMeet Webcast for More Accessible Virtual Events

GlobalMeet Webcast builds an inclusive culture that breaks down language barriers, fosters team building, and improves accessibility and inclusivity. Make your events welcoming to all audiences across the world with an innovative webcasting platform that scales as you do. Contact us today to learn more.

Checklist: Promoting Your Virtual Event

Woman holding pencil looking at a checklist

Promoting your event online can be more important than hosting the event itself. You can plan the best event experience in the world, but if you don’t take the time to promote it, no one will attend. To effectively market the event, you’ll need to create assets that allow you to market it successfully and drive attendees to your website to sign up.

Download our free event checklist to ensure you don’t miss a thing.

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