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Decoding the Essence of an Online Event Platform

The enterprise event landscape has undergone a dramatic shift—cue the ominous music. Virtual events, once considered alternatives, have become mainstream due to their accessibility and flexibility, and a few other things if we’re being thorough. As a result, online event platforms, sometimes called OEPs, have emerged as the cornerstone of successful virtual experiences.

 

This blog serves as a comprehensive guide, equipping you with the knowledge to harness the power of online events, whether fully virtual or hybrid. We’ll explore the essence of OEPs and their core functionalities, delve into the benefits they offer, and equip you to make informed decisions when selecting a platform for your next virtual event.

What Are Online Event Platforms?

Online event platforms are cloud-based software solutions that empower enterprises and event organizers to plan, manage, and execute virtual and often even hybrid events seamlessly. These tools allow you to connect with a wider audience and create impactful events regardless of location.

 

Whether you’re a seasoned event planner or venturing into the virtual world for the first time, virtual event platforms empower you and your team to lead successful and engaging events. As we plunge deeper into this blog, we’ll explore the evolution of virtual event platforms, how they work, and we’ll even cover some emerging trends and how they shape the future of events.

The Evolution of Online Event Planning

Let’s rewind a few years: in the early days, basic webinar solutions were the norm, facilitating simple online presentations. These platforms offered limited functionality, primarily focused on one-way communication with minimal audience engagement.

 

However, a turning point arrived with the rise of remote work culture and the growing need for virtual collaboration. Suddenly, basic webinars were no longer enough. The demand for engaging and interactive virtual experiences surged, pushing the boundaries of online event technology.

 

In response, virtual event platforms underwent a remarkable transformation. They evolved from basic webinar tools into feature-rich powerhouses. Today’s OEPs cater to a diverse range of event formats, from large-scale conferences with thousands of attendees to intimate team meetings fostering closer collaboration.

 

This evolution isn’t just about accommodating different event sizes. Modern OEPs offer a comprehensive suite of functionalities designed to optimize every stage of the event lifecycle.

Unveiling the Capabilities of Digital Event Platforms

Transcending traditional webinars, virtual and hybrid event platforms a powerful suite of features designed to help you host successful virtual and hybrid events. These features not only enhance functionality but also deliver a multitude of benefits for the event organizers themselves. And when event organizers are happy, everybody’s happy.

Core Functionalities
  • Event Creation & Management: Build user-friendly event websites, manage registration seamlessly, schedule sessions, and invite speakers—all from a centralized hub.
  • Live & Pre-Recorded Content: Stream live presentations, webinars, and panel discussions or upload pre-recorded sessions for on-demand access, catering to diverse learning styles.
  • Interactive Features: Foster attendee engagement with live chat, Q&A sessions, polls, and breakout rooms, transforming passive participation into dynamic and enriching experiences.
  • Event Analytics & Reporting: Gain valuable data and insights into attendee behavior, engagement levels, and session performance. Utilize this data to make informed decisions and continuously improve future events.
  • Increased Accessibility: Reach a global audience and eliminate travel barriers for attendees.
  • Enhanced Flexibility: Host events anytime, anywhere, and offer on-demand content for post-event access.
  • Improved Engagement: Foster active participation with interactive features and establish a dynamic learning environment.
  • Data-Driven Decisions: Gain valuable insights to improve future events and tailor content based on attendee preferences.
  • Cost-Effectiveness: Virtual events are often more cost-efficient compared to traditional events with venue rentals and travel expenses.

Engagement in the Virtual Age: Key Interactive Features

As mentioned earlier, engagement is a key factor in successful virtual events. Thankfully, online event platforms are packed with interactive features designed to keep attendees captivated:

 

  • Live Polls and Q&A: Encourage real-time participation with live polls that gauge audience sentiment and Q&A sessions that allow attendees to interact directly with speakers.
  • Interactive Whiteboards and Annotations: Bring presentations to life with features like interactive whiteboards and annotation tools, fostering collaboration and a more dynamic learning environment.
  • Gamification: Incorporate gamification elements to boost attendee engagement. Leaderboards can incentivize participation in polls or quizzes, while badge systems can reward them for completing specific actions or reaching milestones.
  • Breakout Rooms: Foster more intimate networking sessions with breakout rooms that allow attendees to connect with smaller groups based on shared interests or topics.

How Online Conferencing Platforms Empower Event Success

While online conferencing platforms excel at creating engaging and flexible virtual experiences, their true power lies in their ability to empower event success through comprehensive data and analytics. This exceeds simply tracking attendance numbers—anyone that can count could handle that for you. OEPs provide a wealth of insights into attendee demographics, session performance, engagement levels, and content downloads. Enterprises leverage this data to tailor content, select speakers, boost participation, optimize marketing, and measure ROI.

 

In essence, digital event platforms empower you to move beyond guesswork and embrace data-driven decision making. With a clear understanding of what resonated with your audience and what areas need improvement, you can continuously refine your virtual event strategy, ensuring each event surpasses the last. This data-driven approach fosters continuous improvement, allowing you to position your business for long-term virtual event success.

Hybrid Events: The Power of Merging Physical and Virtual Experiences

Hybrid events, which seamlessly blend physical and virtual components, are poised to become the norm. OEPs are instrumental in facilitating these events by:

 

  • Live Streaming Conferences: OEPs enable live streaming of keynote presentations or panel discussions, allowing remote attendees to participate in real-time.
  • Virtual Attendee Participation: Offer virtual attendees interactive experiences through features like live chat, polls, and Q&A sessions, ensuring they feel equally engaged as those attending in person.
  • Data-Driven Optimization: By analyzing data from both physical and virtual attendees, event organizers can gain a holistic view of audience interaction and optimize future hybrid events.

Accessibility and Inclusivity: A Focus on Expanding Reach

OEPs are revolutionizing event accessibility. Features like live captioning and translation services eliminate language barriers, while on-demand recordings ensure those who can’t attend live can still access valuable content. People have things to do and places to be! Additionally, the elimination of travel costs opens doors for a wider audience to participate, fostering a more inclusive event environment, while simultaneously allowing for more creative resource allocation for everyone involved—so yeah, avocado toast is back on the menu.

Emerging Trends in Virtual Event Platforms

As technology evolves, we can expect to see a ton of exciting new advancements in the virtual event space:

  • Artificial Intelligence (AI): AI can personalize the attendee experience by recommending relevant sessions, facilitating networking based on shared interests, and even offering virtual assistants for real-time support. Imagine AI-powered chatbots answering attendee questions or suggesting sessions based on their browsing history and interests. Expect more developments in the virtual event world based on the evolution of AI.
  • Virtual Reality (VR) and Augmented Reality (AR): Picture yourself attending a virtual conference where you can network in a 3D lobby or explore an exhibitor booth with immersive VR/AR experiences. These technologies hold immense potential for creating even more engaging and interactive virtual events.
  • Continued Emphasis on Sustainability: Virtual and hybrid events have a lower environmental impact compared to traditional events. As sustainability becomes a top priority, OEPs are likely to develop features that further reduce the environmental footprint of events. GlobalMeet is committed to sustainable practices and is exploring new ways to empower event organizers to make eco-conscious choices.

Embracing the Power of Online Event Platforms

The rise of online events has transformed the event landscape. These powerful tools offer unmatched flexibility, accessibility, and data-driven insights, empowering event organizers to lead engaging and impactful experiences. Whether you’re planning a fully virtual event, a hybrid experience, or a future event that leverages emerging technologies, virtual and hybrid events are invaluable assets.

 

GlobalMeet’s online event solution is trusted by over half of the largest US banks for a reason—actually, for several reasons. Our webcasting solutions are designed for ease of management, helping to inspire and connect organizations with their desired audience. Ready to take a gander at some key takeaways?

  • Design Flexibility: Our platform allows you to tailor the look and feel of your event to match your brand identity. Originate a virtual environment that reflects your company culture and sets the tone for your event.
  • Engagement Boosters: We offer a suite of engagement tools specifically designed to keep your audience captivated. Think interactive polling, live Q&A sessions, gamification elements, and social media integrations to drive a more intriguing experience.
  • Seamless Integration: Integrate your existing marketing automation or CRM platforms with GlobalMeet to streamline workflows and centralize attendee data.

By leveraging these features and more, GlobalMeet empowers you to create virtual events that are not only informative but also memorable and engaging for your audience. Watch a demo, or—if demos aren’t really your thing—get in touch with us today!

Animation graphic of two business people sitting at their desks with an event going on between them

Virtual Meetings vs. Virtual Events: Choosing the Right Platform for Your Needs

Whether we like it or not, in-person gatherings are few and far between, and workforces are becoming more and more spread out. Today, virtual formats reign supreme, offering flexibility, accessibility, and cost-effectiveness. But with this evolution comes a new question for event planners: virtual meetings or virtual events? Which one makes more sense, and when? Let’s dive in and explore the key differences to ensure you select the perfect platform for your needs.

Understanding Virtual Meetings: A Collaborative Cornerstone

Virtual meetings are the lifeblood of many remote teams, fostering real-time business communication and collaboration even when team members are scattered across the globe. These meetings, conducted through video conferencing or online meeting software, provide a virtual “meeting room” experience.

 

This allows teams to conduct interactive discussions, share presentations and documents, and brainstorm ideas together in real time. Virtual meetings, when organized properly, are perfect for status updates, project check-ins, client calls, candidate interviews, and a variety of other scenarios where a focused group needs to come together and achieve a specific goal.

Exploring Virtual Events: A World of Possibilities

Virtual events, however, take communication and engagement to a whole new level. They extend far beyond the simple functionality of a virtual meeting, offering a dynamic and immersive experience for much larger audiences. Imagine replicating the energy and excitement of a conference, complete with keynote speakers, engaging content and live Q&A, —all within a virtual environment. 

 

But that’s not all. Virtual events open doors to a world of creative possibilities. Livestream product launches, town halls, HR updates, or interactive and certified training sessions—the options are virtually (no pun intended) limitless. Think customizable registration pages, interactive lobbies, gamification elements, and built-in social networking features—all designed to keep your attendees engaged from the moment they log in.

Key Differences Between Virtual Meetings and Virtual Events

While both virtual meetings and virtual events play a vital role in today’s business landscape, some key distinctions will help you choose the right platform:

  • Scale and Audience Size: Virtual meetings are ideal for smaller, collaboration groups. Virtual events, on the other hand, can accommodate thousands of attendees simultaneously.
  • Planning and Organization: Virtual meetings require minimal planning, while virtual events involve a more complex orchestration of speakers, sessions, content, and attendee engagement.
  • Interactivity and Engagement: Virtual meetings offer basic interaction features like chat and screen sharing. Virtual events leverage a wider array of tools—polls, Q&A sessions, live chats and certifications, —to keep attendees engaged and foster a dynamic online community.
  • Session Variety and Content Delivery: Virtual meetings typically revolve around a single agenda or presentation. Virtual events offer a much richer tapestry of content, including keynote addresses, panel discussions, workshops, and pre-recorded sessions.

Distinct Use Cases for Virtual Meeting and Virtual Event Platforms

So, when should you be looking to utilize virtual meetings, and when should you go with a virtual event? Sometimes it can be tough to tell—here’s a breakdown of some of the most common use cases for each type of platform:

Virtual Meeting Platform Use Cases

Daily Team Stand-Ups and Project Check-Ins

Kick off your day with a quick virtual meeting to keep everyone on the same page, discuss priorities, and identify any roadblocks.

Connect with clients face-to-face without the hassle of travel. Deliver impactful presentations, share proposals, and answer questions in real-time.

Welcome new hires into the fold with interactive virtual onboarding sessions. Provide ongoing training and development opportunities for your team members, regardless of location.

Generate innovative ideas and solutions through collaborative brainstorming sessions. Share screens, whiteboards, and documents to fuel creative thinking.

Conduct efficient and effective interviews with top talent from around the world. Evaluate skills, experience, and cultural fit through virtual interactions.

Virtual Event Platform Use Cases

Town Hall Meetings

Livestream company updates, conduct live Q&A sessions with leadership, and leverage polls and surveys to gather real-time employee feedback.

Host virtual investor events, share financial updates through live presentations, and facilitate interactive Q&A sessions to address investor concerns. 

Lead captivating virtual product launches, conduct interactive webinars with industry experts, and showcase your solutions at virtual tradeshows. 

Onboard new hires and offer ongoing training and development opportunities for your team through interactive virtual workshops and seminars. 

Expand your reach and open access to education with virtual learning experiences. Issue online courses, workshops, and certification programs for a global audience.

Conduct product demos and generate leads through targeted marketing campaigns and virtual booths.

Choosing the Right Platform: Virtual Meeting or Virtual Event

Now that you understand the core differences, how do you decide which platform to use? Here’s a guiding principle:

  • Virtual Meeting Platforms: Opt for a virtual meeting platform when you need to connect smaller teams for collaborative discussions, brainstorming sessions, quick catch-ups, client calls, interview candidates, or project check-ins. These platforms are ideal for day-to-day business communication and internal teamwork.
  • Virtual Event Platforms: When your vision involves a large-scale audience, multi-session agendas, high levels of engagement, and a broader range of content delivery formats, virtual event platforms are most ideal. With a comprehensive suite of features—from pre-event promotion and registration to live event execution and post-event analytics—you’ll offer a much more robust and fruitful experience than a simple virtual meeting.

Understanding the distinctions between virtual meetings and virtual events empowers you to make informed decisions when planning your next online gathering. By aligning your platform choice with your specific objectives, you can create impactful and successful virtual experiences that leave a lasting impression on your audience.

 

At GlobalMeet, we’re passionate about helping you unlock the full potential of virtual events. Contact us today or watch a demo now and see how GlobalMeet can transform your next virtual event into an extraordinary success!

Businesswomen collaborating on their corporate event management software

Navigating Corporate Event Management Software: A Comprehensive Guide

Corporate events aren’t quite as stuffy as they used to be, huh? Today, they play a pivotal role in fostering brand awareness, building relationships, and driving key objectives—all critical components to running an impactful operation. However, the planning and execution process can often be a labyrinth in and of itself, one that even David Bowie would have trouble navigating. This is precisely where event management software comes into play—the planning and execution, that is. Not with defeating goblin kings. You’re on your own there.

 

This guide delves into the complex world of enterprise event management software, equipping you with the knowledge to take full advantage of its functionalities and unlock its potential for success. We’ll explore the core features, delve into strategic considerations for selection, and illuminate how this technology empowers you to craft exceptional events. Sound like a plan? Ready… break!

What is Corporate Event Management Software?

Corporate event management software is a comprehensive tool designed to facilitate the planning, organization, and execution of corporate events both hybrid or totally virtual. It streamlines processes such as attendee registration, schedule management, engagement tracking, and more. 

 

This software is crucial for businesses aiming to efficiently manage events, from small meetings and town halls to large conferences and tradeshows. It ensures a seamless event experience for both organizers and attendees, enabling effective communication, data analysis, and integration with other business tools.


Enterprise event management software aligns with the phases of hosting a virtual or hybrid event by providing tools and features for each step of the event lifecycle. From the planning phase, where it assists with scheduling and registration, to the execution phase, offering functionalities for live streaming and engagement—such as polls or chats—and finally to the post-event phase, facilitating feedback collection and analytics.

What Are the Key Features of a Robust Event Management Software Platform?

The optimal enterprise event management platform depends heavily on its features. It can be affordable, sleek, and easy to use all day long, but that’s all for nothing if it can’t handle the bells and whistles portion to do what you need it to do. So what are the most important features you and your team should be looking for in a corporate event management system? Just in case you don’t already have them listed out, we went ahead and did it for you:

Core Functionalities
  • Registration: Streamline guest access, with an easy to use branded registration page. 
  • Agenda Management: Create agendas, schedule sessions, and integrate speaker bios and presentations for a cohesive experience.
  • Communication Tools: Utilize built-in features to send targeted email campaigns such as reminders and follow-up emails. 
  • Engagement Features: Foster audience participation with live polls, Q&A sessions, social media integration, and other interactive elements.
  • Analytics and Reporting: Gain valuable insights through robust analytics that track attendee behavior, measure event success, and inform future planning.
  • Event Format Flexibility: Cater to the evolving event landscape by supporting virtual and hybrid events seamlessly.
  • Scalability and Adaptability: Accommodate an increasing number of attendees or handle more complex events as your needs grow.
  • Integration Capabilities: Integrate with existing tools like CRM or marketing automation platforms to streamline workflows and eliminate data silos.
  • Customization Options: Personalize the event experience by incorporating your brand identity and tailoring attendee communications.
  • User-Friendly Interface: Offer an intuitive interface for both event organizers and attendees to ensure ease of use.
  • Content Delivery Options: Seamlessly handle live presentations, pre-recorded sessions, or on-demand resources to cater to diverse learning styles.
  • Advanced Analytics: Go beyond basic metrics to gain deeper insights into attendee behavior and preferences to inform future content strategy and event design.
  • Security Features: Ensure the platform adheres to industry-standard security protocols to protect sensitive data.
  • Customer Support: Evaluate the quality and accessibility of customer support offered by the software vendor.
  • Pricing and Scalability: Compare pricing models and ensure the platform’s scalability aligns with your anticipated growth trajectory.

Choosing the Right Corporate Event Management Partner

Selecting the ideal corporate event management software hinges on a clear understanding of your specific needs and objectives. Without clarifying these things, you might be up a creek without a paddle. And that’s never fun. It involves a lot of mud, to say the least. Anyway, here are crucial factors to consider when navigating the selection process to help you evaluate how the system aligns with your needs:

What are the Event Goals?

Evaluate the software’s capabilities against your event’s objectives. Does it offer the features necessary to achieve your desired outcomes, be it audience engagement, brand awareness, or lead generation?

Consider the demographics and technological savviness of your attendees. Choose a user-friendly platform with features that cater to their needs and preferences.

Ensure the platform can adapt and grow alongside your events. Opt for software that can accommodate an increasing number of attendees or handle more complex events in the future.

Seamless integration with existing tools like your CRM or marketing automation platform can streamline workflows and eliminate data silos.

Does the platform enable you to personalize the event experience? Look for features that allow you to incorporate your brand identity visually and tailor attendee communications.

Building Your Event Tech Ecosystem

Enterprise event management software forms the core of your event tech stack, but its true potential is amplified when it’s combined with other specialized tools. Here’s how to curate a comprehensive tech ecosystem for a seamless event experience:

  • CRM Integration: Integrate your event software with your CRM to gain a 360-degree view of attendees. This allows for targeted marketing campaigns, personalized event experiences, and improved lead nurturing.
  • Marketing Automation Synergy: Sync with your marketing automation platform to streamline pre-event communication, nurture leads, and trigger targeted post-event follow-up campaigns.
  • Engagement Boosters: Consider incorporating interactive tools like live polling apps, gamification platforms, or social media walls to enhance audience participation and create a more dynamic event environment.
  • Event App Power: Explore the potential of a custom event app to provide attendees with easy access to agendas, speaker information, networking opportunities, and real-time event updates.

By strategically integrating these additional tools with your core event management software, you can orchestrate a symphony of technologies that empowers you to deliver exceptional events.

Optimizing Your Partnership: Maximize The Software Potential

Once you’ve shopped the marketplace, selected your event management software partner, harnessed the software’s features, and built your tech stack, there’s still some leftover juice to squeeze. Here are some success strategies to consider to best utilize your new corporate event software system:

  • Invest in Training: Equipping your team with comprehensive training on the software’s functionalities ensures everyone can leverage its full potential.
  • Professional Guidance and Management: The leaders in corporate event management will often provide professional guidance and co-management of your virtual or hybrid events. 
  • Content is King: Remember, even the most feature-rich software cannot compensate for lackluster content. Focus on developing engaging presentations, workshops, and other materials that resonate with your audience.
  • Embrace Feedback: Utilize the software’s built-in analytics and feedback tools to gather valuable post-event insights. Analyze attendee responses to identify areas for improvement and continuously refine your event planning strategies.

GlobalMeet: Streamlining Your Corporate Event Management

At GlobalMeet, we understand the complexities of corporate event planning. That’s why we created a user-friendly corporate event management software solution designed to streamline every step of the process, from registration to post-event analysis. Our platform empowers you to manage both virtual and hybrid events with ease, ensuring a seamless and engaging experience for all participants.

Create Memorable Events

GlobalMeet’s intuitive interface allows you to effortlessly manage registrations, schedule sessions, and craft compelling agendas. Built-in communication tools keep attendees informed throughout the event lifecycle, while interactive features like live polls and Q&A sessions foster engagement and keep audiences captivated. But we know that numbers don’t lie. That’s why we provide robust analytics that helps you measure event efficacy and refine your strategies for future events.

Flexibility and Scalability

The event landscape is constantly evolving. With GlobalMeet, you have the flexibility to adapt. Our software supports virtual and hybrid events, ensuring you can reach your target audience regardless of location. And as your organization grows, so too can your event management capabilities. GlobalMeet is built to scale, accommodating an increasing number of attendees and handling more complex events with ease.

Impart Brand Identity

We understand that every event is unique. That’s why GlobalMeet offers customization options. Incorporate your brand identity visually throughout the platform, from registration pages to email communications. This personalized experience fosters stronger connections with attendees and reinforces your brand message.

GlobalMeet's Platform Includes:

  • Scalability: Broadcast high-quality video to large audiences globally.
  • On-Demand Viewing: Record and store webcasts for unlimited access by attendees.
  • Customization: Tailor the entire event experience to your brand, from registration pages to live sessions.
  • Engagement Tools: Foster audience participation through features like polling, Q&A, and social media integration.
  • Security: Maintain enterprise-grade security with features like password protection and access control.
  • Accessibility: Break down language barriers with live interpretation or captioning.
  • Analytics: Gain valuable insights into event performance through real-time data reporting.
  • Compliance: Support adherence to strict regulations like GDPR.
  • Professional Services: Receive expert assistance with event planning, management, and execution.
  • Subscription Plans: Choose a plan that caters to your event size and needs.
  • Integrations: Integrate with existing marketing automation or CRM platforms.

Elevate Your Event with GlobalMeet's Managed Services

Planning a virtual or hybrid event for your company can be daunting—GlobalMeet’s professionally managed services take the weight off your shoulders. Our expert team acts as an extension of yours, handling everything from concept development to flawless execution.

  • Expert Planning & Logistics: We meticulously manage logistics, speaker coordination, and content curation, letting you focus on core objectives.
  • Tech Integration & Engagement: Our specialists ensure seamless integration with your chosen platforms and craft engaging audience interaction strategies using live polls, Q&A, and chat features.
  • Real-Time Support & Reporting: Rest assured, our team is there throughout the event, providing support and troubleshooting. We also offer post-event analysis and reporting to help you refine future events.

We offer tiered service options to match your event complexity and team bandwidth. Choose the level of support that best suits your needs, from specific areas like logistics to a full-service event management solution.

Hosting Seamless Virtual and Hybrid Events

Imagine hosting a global conference where remote attendees can participate just as actively as those in the physical venue. With GlobalMeet’s corporate event management software, you can leverage features like live streaming, breakout rooms for virtual attendees, and real-time chat functionalities to create a unified experience. 

 

Additionally, our analytics provide insights into virtual audience engagement, allowing you to refine your approach and ensure a truly seamless event for all participants. By utilizing GlobalMeet’s comprehensive toolkit, enterprises can bridge the physical and virtual divide, fostering meaningful connections and maximizing the impact of their events.


Ready to embark on your event planning transformation? Get in touch with our experts or watch a demo today.

A visual concept of people connecting with one another around the globe

How to Plan a Virtual Event: A Step-by-Step Guide

So you want to host a virtual event, huh? Perfect! But let’s not put the cart before the horse here—first, we have to actually plan the thing.

 

In this guide, we’ll explore the essentials of building a strong event team, creating engaging content and agendas, and the crucial steps of technical and rehearsal planning. From preparing presenters to finalizing event settings, this guide is designed to equip you with the necessary tools and insights for a successful virtual event.

 

Sound like a lot? Good, it should. A good virtual event isn’t just thrown together, even by professionals—like us here at GlobalMeet. After all, do you want to know how to plan a virtual event or how to plan a virtual event that people will love?

 

Let’s start out by clarifying the difference between virtual events and hybrid events, just to make sure we’re on the same page. Then, we’ll dive head first into the step-by-step guide on how to plan a virtual event.

Understanding Virtual vs. Hybrid Events

Virtual Events: The Digital Stage

 

Virtual events occur entirely online, accessible globally to anyone with an internet connection. These digital gatherings range from simple live streams to elaborate multi-day conferences with live speakers and breakout sessions. Their strength lies in inclusivity—reaching people irrespective of location, physical ability, or financial constraints. They offer a cost-effective, sustainable format, free from geographical limitations, and provide rich opportunities for data collection and brand awareness. Crucially, virtual events cater to diverse needs, from educational webinars to interactive social networking sessions.

Hybrid Events: Best of Both Worlds

 

Hybrid events blend in-person and virtual experiences, offering parallel participation whether attendees are on-site or joining remotely. Successful hybrid events ensure that both in-person and virtual attendees engage with the content equally, participate in discussions, and experience the event cohesively. These events are particularly effective for broad-reaching activities like industry-specific conferences, product launches, or educational seminars, where the aim is to combine the authenticity of face-to-face interactions with the wide reach of digital platforms.

Choosing the Right Format

 

The choice between virtual and hybrid formats hinges on your event’s objectives and audience. Virtual events are ideal when aiming for broad, global outreach or when logistics and budget constraints limit physical gatherings. Hybrid events shine in scenarios where you want to combine the intimacy and impact of in-person interactions with the extended reach of an online audience.

 

Embracing the strengths of each format allows you to tailor experiences that align with your goals, ensuring both engagement and effectiveness. Whether you choose the immersive world of virtual events or the dynamic blend of hybrid experiences, understanding these differences is key to planning successful, impactful events.

How to Plan a Virtual Event

Planning a virtual event requires a well-thought-out concept, and an even more meticulous plan of action. So below, we’ve broken down how to plan a virtual event into five basic steps. 

  • Building Your Event Team
  • Creating Engaging Content and Agendas
  • Technical and Rehearsal Planning
  • Presenter Preparation and Coordination
  • Finalizing Event Settings and Schedules

 

And there you have it: that’s how to plan a virtual event.

 

Alright, alright, there’s more to it. Here’s how we’ll elaborate: We’ll start by assembling a dynamic event team, each member playing a pivotal role in the event’s success. Then, we’ll delve into creating content that captivates and an agenda that keeps the audience engaged. Technical setup and rehearsals will ensure everything runs smoothly, while preparing presenters and fine-tuning event settings will lay the groundwork for a seamless experience. Each of these steps is integral, and we’ll explore them in detail to equip you with the tools for success.

Step 1: Building Your Virtual Event Team

A successful virtual event hinges on a well-coordinated team, each member playing a pivotal role in ensuring seamless execution.

Project Manager

The Project Manager is the backbone of your event, orchestrating the overall vision, timelines, and resources. They ensure that every aspect of the event aligns with strategic objectives, managing everything from initial planning to post-event analysis. Their role involves coordinating across various teams, resolving logistical challenges, and keeping the event on track.

The Production Manager is responsible for the technical aspects of the event. They work closely with the tech team to manage the platform, handle audio-visual elements, and ensure that all technical requirements are met. This role is crucial for troubleshooting technical issues and ensuring a smooth, glitch-free experience for participants.

During the event, the Producer takes the lead. They are responsible for the live execution of the event, managing the flow, transitions, and ensuring that each segment starts and ends on time. A great Producer can seamlessly blend different elements of the event, making the technology invisible to presenters and participants.

The Content Coordinator oversees the event’s content, ensuring it is engaging, relevant, and well-paced. They work with speakers to fine-tune their presentations and align content with the event’s goals. The Marketing Team, on the other hand, drives awareness and attendance through strategic campaigns across various channels.

Step 2: Create Narrative Agendas and Compelling Content

Next On the Agenda: The Agenda

 

A well-structured agenda helps keep your audience engaged. Begin with a strong opening that captures attention, and space out your program to include a variety of sessions. Integrate interactive elements like live polls, Q&A sessions, and breakout rooms to foster attendee participation. Consider time zones for a global audience and keep sessions concise to maintain energy levels. Regular breaks are essential, especially for longer events, to prevent zoom fatigue. Close with a compelling session that leaves a lasting impression and encourages further engagement.

Gathering Speaker Materials

 

In the run-up to the event, ensure you collect all necessary materials from your speakers well in advance. This includes not only their presentation content but also bios, photos, and social media links. These elements are crucial not just for the event itself but also for promotional activities, helping to build anticipation and connect the audience with your speakers.

Crafting Effective Event Slides

 

If you want to know how to plan a virtual event and only remember one thing, make sure it’s this: the heart of a successful virtual event lies in its content.

 

Start by identifying the most impactful themes that resonate with your target audience. Incorporate a mix of formats—keynote speeches, panel discussions, interactive workshops—to maintain interest. Use storytelling to make presentations relatable and memorable. It’s crucial to include real-world examples, case studies, or live demonstrations to enrich the content. Ensure the content not only informs but also inspires and engages your audience.

 

A well-designed slide deck is more than just a visual aid; it’s a roadmap for your event. It should clearly outline the structure, maintaining a balance between information and engagement. Remember, the best slides complement the speaker, reinforcing their message without overshadowing it. 

Optimizing Your Presentation Space

 

The physical space from where you present plays a subtle yet significant role. Ensure high audio quality with a good microphone or headset. Pay attention to your background—keep it clean and clutter-free. A messy backdrop will leave the attendees feeling icky. Same with your attire: dress in simple, solid colors to minimize distractions but portray professionalism and authority. This setup helps maintain focus on your content, ensuring your audience absorbs and trusts every word.

 

Incorporating these elements into your virtual event planning ensures a polished and professional experience, where every detail is aligned with your overarching goal of delivering an unforgettable virtual event.

Step 3: Technical and Rehearsal Planning

When it comes to virtual events, the devil is in the technical details. Ensuring a flawless technical setup is non-negotiable. This includes establishing robust broadcast channels for wider reach, such as Facebook Live, LinkedIn Live or YouTube, and hardwiring your internet connection for stability. A shaky connection is the quickest way to lose your audience’s attention and trust.

 

Equally crucial is the rehearsal process. Conducting at least one thorough rehearsal is essential to familiarize speakers with the presentation software and format. This dry run should replicate the live event conditions as closely as possible. Everyone involved should test their cameras, microphones, lighting, and any other equipment to iron out potential issues.

 

The webinar planning phase is also the perfect opportunity to practice transitions and content flow, ensuring that speakers feel confident and ready. Remember, a well-rehearsed event is more likely to run smoothly and keep your audience engaged from start to finish.

Step 4: Presenter Preparation and Coordination

Preparing your presenters is a critical step in the success of your virtual event. Begin by providing them with comprehensive best practices for using the webcast platform. It’s essential for presenters to be familiar with the technology to ensure a smooth delivery.

 

During rehearsals, focus on checking audio and video quality to ensure they are clear and professional. Encourage presenters to use the same technical setup during rehearsals as they will during the live event. A well-prepared presenter is confident and engaging, key to delivering a successful virtual session.

Step 5: Finalizing Event Settings and Schedules

  • Configuring Webcast Software Settings: Ensure all technical aspects of the webcast software are properly set up. This includes audio and video settings, chat functionalities, poll creation, and other interactive features. It’s crucial to tailor these settings to suit the specific needs of your event.
  • Scheduling Presenters: It’s vital to have presenters log in well before the event start time. Aim for a 30-60 minute early login to allow for any last-minute adjustments or troubleshooting. This window also provides an opportunity for presenters to acclimate to the virtual environment and interact with each other, fostering a more relaxed and confident presentation atmosphere.
  • Final Checks and Balances:
    • Test all links and login credentials.

    • Verify that backup systems are in place for critical components.

    • Confirm that all content, such as slides and videos, is uploaded and functioning correctly.

By carefully managing these final steps, you can significantly reduce the risk of technical glitches and ensure a smooth, professional experience for both presenters and attendees. After you’ve successfully planned your virtual event, all that’s left to do is promote, execute, generate leads, and follow up!

 

In summary, when you’re exploring how to plan a virtual event, it involves five steps:

  • Building Your Event Team: Assemble a team with roles like Project Manager, Production Manager, and Producer to ensure smooth coordination.
  • Creating Engaging Content and Agendas: Develop captivating content and a well-paced agenda, balancing various session formats and incorporating interactive elements.
  • Technical and Rehearsal Planning: Focus on technical setup, including stable internet connections and comprehensive rehearsals to familiarize speakers with the event format and technology.
  • Presenter Preparation and Coordination: Prepare presenters with best practices and ensure they are comfortable with the technology and event format.
  • Finalizing Event Settings and Schedules: Configure webcast software settings, schedule presenters for early arrival, and perform final checks for a seamless event.

Virtual Events with GlobalMeet

GlobalMeet stands as a premium solution, whether you’re organizing a simple event on your own or a complex, multi-day webinar requiring a full team. GlobalMeet provides access to a comprehensive event builder, a live event studio, and a range of customizable features.

 

We offer everything from self-service options with complete training to professionally managed events with expert event teams. Our platform is designed for various scenarios like corporate communications, investor relations, demand generation and more, ensuring an engaging and interactive experience for your audience.

 

See what the fuss is all about, and discover why five out of ten of the largest US banks trust GlobalMeet—watch a demo or contact us today!

Businessman pointing at a digital board of people icons as he plans his virtual event marketing strategy

Virtual Event Marketing

So you’ve decided to run a virtual event—great call. But it’s one thing to host a webcast; it’s quite another to have a buzzing audience that’s eager to engage. Let’s dive into the world of virtual event marketing, where the right strategies can turn your webcast, kickoff, or town hall into the talk of the… well, into the talk of the town.

 

Virtual events are exceptional tools for leading-edge businesses, but captivating performances, exciting brand presentations, and flawless virtual events are essentially useless if no one is there to soak it all in.

 

Virtual event marketing encompasses a range of tactics and methodologies designed to promote online events, webinars, and conferences, ensuring maximum participation and engagement. With platforms like GlobalMeet, organizing and marketing these virtual events becomes a streamlined, efficient process tailored to meet the diverse needs of today’s digital audience.

 

In this article, we’ll cover how to:

  • Understand your virtual event audience

  • Identify the optimal marketing strategies for your virtual event

  • Leverage a wide range of platforms and channels to promote your virtual event

  • Utilize GlobalMeet’s demand generation tools effectively

Understanding Your Virtual Event Target Audience

When it comes to identifying and understanding the ideal audience for virtual events, it’s essential to begin with a clear definition of your event’s objectives, ensuring they align with your broader business goals, such as lead generation or enhancing brand awareness. Delve into past event data to gather insights on attendee demographics, their interests, and feedback, which can be crucial in shaping your approach. Developing detailed audience personas is also key; consider aspects like job roles, industry sectors, and specific pain points that your event can address.

 

Further enrich your understanding through market research techniques like surveys, interviews, and competitor analysis, while also leveraging social media and web analytics to discern prevailing trends and traffic patterns. Engaging with online communities and industry groups can provide additional insights into potential attendee interests and expectations. This phase of audience analysis is foundational in creating a marketing strategy that resonates with your target demographic and drives event success.

  • Data-Driven Insights: Use past data and market research to build a comprehensive understanding of your audience.
  • Persona Development: Create specific audience personas for targeted marketing strategies.
  • Feedback and Iteration: Continuously gather feedback and adjust your approach for maximum engagement.
  • Internal Collaboration: Leverage insights from internal teams for a well-rounded understanding of customer needs.

By leveraging tools and insights offered by platforms like GlobalMeet, marketers can gain a comprehensive view of their audience, allowing for more personalized, impactful marketing strategies that truly speak to the needs and expectations of potential attendees. Our expertise enables you and your team to effectively bolster brand visibility, amplify lead generation, and accelerate the customer acquisition journey whether you have an audience of 50 or 100,000+.

Strategies for Effective Virtual Event Marketing

Crafting a successful marketing plan for your virtual event demands a blend of creativity, strategic thinking, and data-driven insights. This includes developing compelling and engaging content that captures the essence of your event, personalized messaging that resonates with your target demographic, and leveraging various digital marketing channels for optimal reach.

 

Utilizing GlobalMeet’s analytics and customization features, marketers can better understand attendee behavior and preferences, allowing them to refine their strategies for maximum impact. From social media campaigns to targeted email marketing, each tactic should be designed to build anticipation, encourage registrations, and ultimately drive attendance to your virtual events.

 

Below, we’ll cover the following strategies and channels:

  • Social Media
  • Email Marketing
  • Content Creation
  • Paid Advertising
  • Partnerships
  • Demand Generation with GlobalMeet

Leveraging Social Media for Promotion

Social media stands as a powerful tool for promoting your virtual event, providing a platform for wide-reaching promotion, audience engagement, and community building. Additionally, GlobalMeet’s integration capabilities make it easy to share updates and engage with your audience across these platforms, ensuring a cohesive and consistent promotional effort. By incorporating the following strategies, social media becomes an invaluable asset in promoting your virtual event, enhancing visibility, and engaging potential attendees effectively.

Diverse Platforms for Broader Reach

Use platforms like Facebook, LinkedIn, X, and Instagram to reach different segments of your target audience. Each platform offers unique ways to engage users.

Post interactive content like live sessions, event countdowns, and behind-the-scenes peeks. Use these to engage your audience and build excitement.

Create a unique event hashtag to foster a branded experience and make it easy for attendees to find and share information about your event. Consistent posting helps maintain event visibility.

Once you identify the types of posts that resonate with your audience, consider boosting them through paid ads. This can expand your reach and attract more attendees.

Utilize GlobalMeet’s features to seamlessly integrate your social media efforts with your overall event marketing strategy. This ensures a unified approach and maximizes the impact of your social media campaigns.

Email Marketing for Virtual Events

Email marketing offers a direct and personalized way to communicate with your audience. It goes beyond mere invitations; it’s about creating a compelling narrative that resonates with your recipients. Effective email marketing for virtual events involves several key strategies, and by leveraging these tactics, you can transform every email into an opportunity to captivate your audience and drive event registrations.

Segmentation

Tailor your messages to different segments of your audience—such as customers, prospects, partners. This helps create relevant and engaging content for each group.

Craft emails that tell a story about your event. Personalize these narratives to make each recipient feel uniquely addressed.

Start your email campaign about two weeks before the event and increase the frequency as the event approaches. This helps keep your event top-of-mind and builds anticipation.

Include sneak peeks, exclusive offers, or special guests in your emails to spark interest. Timely reminders can also help boost attendance.

Utilize GlobalMeet’s CRM integration to track the effectiveness of your campaigns. Analyze open rates, click-through rates, and conversions to continuously refine your strategy.

Content Creation for Virtual Events

Content is the lifeblood of virtual event promotion. It’s what tells your story, showcases your value, and keeps your audience intrigued. Creating compelling content for virtual events involves a mix of creativity and strategy. This includes developing engaging landing pages, crafting informative and enticing blog posts, producing promotional videos, and utilizing interactive infographics. These content pieces should not only inform but also entertain and engage your audience, keeping them hooked and eager to learn more about the event.

 

With GlobalMeet, integrating this content into your virtual event becomes seamless, enhancing the overall attendee experience. From the initial announcement to the post-event follow-up, every piece of content should be aligned with your event’s goals, designed to inform, engage, and convert your audience into attendees.

SEO Strategies for Virtual Events

Search Engine Optimization (SEO) plays a pivotal role in enhancing the online visibility of virtual events. It’s a strategic process of optimizing your event website, landing pages, and content to rank higher in search engine results, thereby attracting more organic traffic.

 

Effective SEO for virtual events involves keyword research tailored to your target audience’s search habits, optimizing website content with these keywords, and ensuring your site is mobile-friendly and fast-loading. Don’t overlook the power of backlinks from reputable sites, as they significantly boost your site’s authority and search rankings.

Paid Advertising for Event Promotion

Paid advertising is a potent tool in the arsenal of virtual event advertising, offering the ability to target specific audiences and achieve immediate visibility. Platforms such as Google Ads (PPC) and social media advertising enable marketers to reach a broader and more diverse audience.

 

By crafting well-targeted ad campaigns, you can effectively drive traffic to your event registration pages. Utilize demographic, geographic, and behavioral data to tailor your ads to those most likely interested in your event. The key is to create compelling ad copy and visuals that resonate with your target audience. GlobalMeet’s analytics can assist in tracking the performance of these campaigns, allowing for real-time adjustments and optimization for maximum ROI.

Partnerships in Virtual Event Marketing

Strategic partnerships to promote your virtual event can significantly amplify your event’s reach and credibility.

 

Collaborating with influencers, industry experts, and other brands can open up avenues to new audiences and add a layer of authenticity and trust to your event. Influencers can leverage their followers to generate buzz around your event, while partnerships with industry leaders can lend expertise and thought leadership, enhancing the overall value of your event.

 

Consider co-hosting webinars or creating joint content to maximize the impact of these collaborations. GlobalMeet’s platform is designed to facilitate such partnerships, offering features that make collaboration easy and effective. From co-branded event pages to joint presentations, the possibilities are vast and can be pivotal in scaling your event’s success.

Virtual Event Marketing and Demand Generation with GlobalMeet

For brands looking to enhance their demand generation efforts, GlobalMeet offers a comprehensive solution. This platform is designed to simplify the process of engaging potential customers and increasing lead generation, regardless of the audience size, ranging from a small group to over 100,000 participants.

 

Key Features of GlobalMeet:

  • Branded Virtual Events: Create customized events that resonate with your brand identity, fostering meaningful connections and starting conversations that build lasting relationships.

  • Data-Driven Insights: Leverage powerful analytics to track attendee engagement, behavior, and demographics. This insight helps in understanding your audience better, leading to faster lead conversion and a robust sales pipeline.

  • Flexible Management Options: Choose between a webcast subscription for the self-serve enthusiast or opt for a professionally managed event service for a hassle-free experience. GlobalMeet also offers comprehensive training to ensure you can utilize the platform to its full potential.
  • Seamless Integration: The platform integrates smoothly with most CRM systems, ensuring that your valuable data is readily accessible and usable.

  • Unlimited Event Hosting: With no limits on the number of self-serve events, GlobalMeet encourages users to maximize their outreach efforts, translating into unlimited opportunities for lead generation.

  • High-Quality Streaming: Enjoy flexible HD video streaming capabilities without any bandwidth interruptions, ensuring a professional and engaging presentation for your audience.

Measuring Success in Virtual Event Marketing

Measuring the success of your virtual event marketing strategies is crucial in understanding what resonates with your audience and what doesn’t. Key Performance Indicators (KPIs) such as registration numbers, attendee engagement levels, conversion rates, and post-event feedback play a pivotal role in this analysis. Utilize analytics tools to track these metrics, providing insights into attendee behavior and the effectiveness of your marketing channels.

 

This data-driven approach helps in fine-tuning future strategies, ensuring your marketing efforts are aligned with your event objectives. GlobalMeet provides robust analytics and reporting features, enabling you to measure the success of each aspect of your virtual event campaign, from initial outreach to post-event follow-up.

 

GlobalMeet not only aids in crafting an impactful first impression but also supports in nurturing these connections for a filled sales pipeline. It’s a tool designed to make your demand generation less demanding, yet more effective, offering the perfect blend of technology and ease of use for successful virtual event promotion.

 

Ready to elevate your virtual event marketing strategy? Explore GlobalMeet’s comprehensive solutions and discover how we can help you create unforgettable virtual experiences that resonate with your audience.

 

Request a demo today and take the first step towards redefining your virtual events.

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5 Tips for Virtual Event Best Practices

Whether delivering financial updates at a shareholder’s meeting, leading the launch of a new product, or educating customers about the latest product features, all great virtual events share a few common elements.

 

Integrating these key components into your virtual and hybrid events can help enhance audience engagement, your brand recognition, and encourage a bump in attendance at your next event. Moreover, a powerful virtual event can pay for itself in both sales and customer loyalty.

 

Now, the question arises: What are the five essential elements that every successful virtual event should have to maximize your Return on Investment (ROI)?

1. Engagement through Interactive Features

Today’s virtual events must compete with in-person events with all the high-tech bells and whistles, combined with the opportunity for in-person chit-chat and networking. But virtual and hybrid events can be just as good as in-person gatherings if you implement the right tools. 

 

A virtual event solution provides opportunities to reach even more people than an in-person event could, in even more compelling ways. To help your virtual event stand out, make sure you give your attendees plenty of chances to interact. Features like polling, Q+As and audience chat can set your event apart. 

2. Add Creativity into Your Marketing Strategies and Presentations

Technology, of course, plays a key role in how compelling your virtual event can be. But you also want to put your most creative marketing minds in charge of promoting your event through email, social media, and other lead generation campaigns.

 

Collect presenter bios to benefit your marketing campaigns. Be sure to agree on the content they will share in advance of the event to generate buzz around the event. Consider interviewing one of the presenters in a recorded video to post on LinkedIn and other social channels.

3. Tailor Your Content for Targeted Audience Engagement

From your marketing campaigns to the event presentations, be sure every piece of content you develop speaks directly to your target audience. You’ll want to involve your sales and marketing teams to create an audience persona — your ideal customer who will be attending the event. 

 

Then, show them what pain points they have that your virtual event can help them solve. It might help to poll your audience in advance via email to determine what features of your business they hope to learn more about. Then, you can tailor content to address those needs. 

4. Highlight Your Brand Presence

Your marketing team and event planners will put a lot of time and manpower into creating content and producing an event that will speak directly to your audience. You want to make sure that your audience knows where all the valuable content comes from. It is important to focus on your branding before, during, and after the event.

 

GlobalMeet offers personalized branding for landing pages, the event itself, marketing resources and emails before and after the event. You can tailor your content to match your company’s branding guide, including the colors, fonts, logos, and design styles that are unique to your brand.

5. Conclude with a Clear Call to Action

When attendees exit your virtual event, they should be clear about their next steps. Your brand should be firmly embedded in their mind and think of your company as the industry expert in your field. 

 

Be sure to leave audience members with a clear directive. Maybe you want them to buy a new product or add a feature to their Software-as-a-Service (SaaS) subscription. You can provide a limited-time-only discount code only for event attendees, so they can save money by purchasing within the next 48 hours. Whatever incentive you offer to your attendees, you want them to exit your virtual event with a clear idea of what they should do next. 

 

Keep these five tips in mind when you produce your next webcast. GlobalMeet has all the tools you need to produce a great virtual event. Schedule a demo today to learn more. 

Animation hybrid event with woman giving presentation

How to Host a Virtual Town Hall Meeting

In today’s digital-first world, virtual town hall meetings have become a game-changer in corporate communication. They’re an ideal way to connect leadership with a distributed workforce, fostering a sense of community and transparency across any organization. 

 

Whether you’re leading a Fortune 500 company or an emerging business, mastering the art of hosting effective virtual town halls can revolutionize your internal communications and align your teams with your company’s vision. Let’s dive into what makes these meetings tick, their benefits and how to host a virtual town hall meeting seamlessly with GlobalMeet.

 

In this comprehensive guide, we’ll cover:

  • What are virtual town hall meetings?
  • What goes on in virtual town halls?
  • What are the benefits of virtual town halls?
  • Virtual town hall agenda example
  • How to host a virtual town hall meeting
  • Town halls with GlobalMeet

What Are Virtual Town Hall Meetings?

A virtual town hall meeting is a digital evolution of the traditional town hall forum, adapted for the modern, interconnected corporate world. These meetings provide a virtual space where employees and management converge to exchange information, ideas and feedback. It’s a concept that transcends physical barriers, bringing together a dispersed workforce, from various departments and geographic locations, into a single, cohesive assembly.

The Dynamics of Virtual Town Halls

At its core, a virtual town hall is an interactive online event. Senior management and leaders utilize a virtual event platform to communicate company updates, policy changes and strategic directions. These meetings are designed for two-way communication. Employees are encouraged to engage in dialogues, pose questions and provide their insights, making these sessions an inclusive experience.

 

One of the unique aspects of virtual town halls is their ability to level the playing field. Unlike traditional in-person meetings where seating arrangements might create a hierarchy of visibility and engagement, virtual town halls offer every participant a ‘front-row’ experience. This setup fosters a sense of equality and encourages more open and balanced participation.

The Benefits of Going Virtual With Your Town Halls

Switching to virtual town halls offers several advantages over traditional, in-person gatherings:

  • Cost-Effectiveness and Scalability: Virtual town halls eliminate the logistical challenges and costs associated with physical venues, travel, and accommodation. They are easily scalable, capable of accommodating anything from a small team to 100,000+ employees across the globe.
  • Enhanced Engagement: Innovative digital tools, such as surveys, polling, Q&A, audience chat, social media feeds​ and dynamic layouts, transform passive listeners into active participants. These features enrich the experience and ensure higher engagement levels.
  • Flexibility and Convenience: Participants can join from anywhere, be it their office, home, or on the move. This flexibility results in higher attendance and participation rates.
  • Data and Feedback Collection: Virtual platforms enable the collection of valuable data, like engagement metrics and real-time feedback, helping organizations to gauge the effectiveness of their communication and make informed decisions for future meetings.

Incorporating GlobalMeet into Your Virtual Town Halls

While virtual town halls offer numerous advantages, their success heavily depends on the chosen platform’s capabilities. This is where GlobalMeet excels. Our platform is tailored to enhance your virtual town hall experience, providing advanced features and tools that make organizing and hosting these events straightforward and effective.

 

Whether you’re hosting a small internal meeting or a large-scale global event, GlobalMeet is equipped to handle your needs with ease. We offer robust security features to protect your discussions, flexible speaker options to accommodate multiple presenters and interactive elements to keep your audience engaged.

 

At GlobalMeet, we understand that every organization has unique needs. That’s why we offer both a webinar platform license and professionally managed event options, allowing you to choose the level of support that best fits your event. 

What Goes On in Virtual Town Halls?

Virtual town halls are dynamic and multifaceted events that serve as a nexus for communication within an organization. Let’s break down the typical components and activities that make up these engaging digital assemblies.

Key Activities in Virtual Town Halls

Leadership Addresses

These meetings often commence with senior management, including CEOs and department heads, presenting the company’s current status, achievements, challenges and future plans. This segment sets the stage and provides context for the rest of the discussion.

Different departments or teams may present their updates, showcasing recent successes, ongoing projects, or future endeavors. This broadens employees’ understanding of the company’s diverse operations.

A vital component of virtual town halls, Q&A sessions invite employees to ask questions via chat. With fully managed events, you can gain access to GlobalMeet’s Centerstage managed feature, where special guests cameo on video during a live event to ask a question or contribute to an ongoing discussion. This not only clarifies doubts but also fosters transparency and trust within the organization.

Real-time polling and surveys are often conducted to gather instant feedback, gauge employee sentiments, or make collective decisions. This immediate interaction enhances engagement and makes employees feel valued.

Acknowledging individual or team achievements during town halls boosts morale and motivates employees. It’s an opportunity to celebrate successes and reinforce positive behaviors aligned with company values.

Sometimes, town halls include segments on professional development, where new training programs, learning resources, or career advancement opportunities are introduced.

Virtual town halls are often used to make significant announcements such as mergers, acquisitions, or strategic shifts, ensuring that all employees receive this information instantaneously.

What are the Benefits of Virtual Town Halls?

Virtual town halls offer unique advantages that can significantly impact an organization’s communication strategy.

Enhanced Accessibility and Inclusivity

These meetings break down geographical barriers, allowing global participation. Employees from various locations can join, fostering a sense of unity and inclusion.

With advanced analytics capabilities of platforms like GlobalMeet, organizations can gain insights into participant engagement and feedback, allowing for continuous improvement in their communication strategies.

Virtual town halls offer a platform for open dialogue between employees and management. This transparent communication helps in aligning the workforce with the company’s vision and goals.

Virtual town halls can be recorded, providing an opportunity for those who missed the live event to catch up, and for attendees to revisit key discussions.

By going virtual, companies save on the expenses and logistical complexities associated with physical events. This efficiency extends to attendees as well, who save time by joining from their preferred locations.

With tools like live polling, Q&A and chat functionalities, virtual town halls transform from passive listening experiences to interactive sessions.

Whether it’s for a small team or an enterprise-wide gathering, virtual town halls can be scaled to fit any size, catering to hundreds or 100,000+ participants without compromising the quality of interaction.

GlobalMeet builds an inclusive culture that breaks down language barriers, fosters team building and improves accessibility and inclusivity with live interpretations or captions during events.

In essence, virtual town halls, powered by robust platforms like GlobalMeet, are transforming corporate communication, making it more inclusive, engaging and effective. They are an indispensable tool in today’s fast-paced, globally dispersed corporate world.

Virtual Town Hall Agenda Example

Crafting an engaging agenda is key to a successful virtual town hall. Here’s an example agenda that leverages the capabilities of GlobalMeet’s solution.

Dynamic Kick-Off
  • Introduction: Begin with a lively and engaging introduction. This could be a surprising fact, a thought-provoking question, or a brief, impactful story relevant to your organization’s current focus.
  • Icebreaker Activity: Use GlobalMeet’s interactive features for a virtual icebreaker. This could be a quick poll, a fun trivia question about the company, or a creative visual puzzle to get everyone’s gears turning.
  • Company Overview: Present an overview of the company’s recent achievements and current status. Utilize GlobalMeet’s high-quality video and slide-sharing capabilities to present engaging visuals.
  • Departmental Highlights: Have department heads share their latest updates, achievements, and upcoming projects. This segment can include short video clips or interactive graphics to maintain audience interest.
  • Milestone Celebrations: Acknowledge any significant company milestones, anniversaries, or awards, enhancing the sense of community and shared success.
  • Open Forum:  Utilize GlobalMeet’s Centerstage Managed Feature to allow employees to ask questions on video. This session is moderated to ensure a smooth flow of conversation.
  • Live Polling: Conduct live polls during the Q&A to gauge employee opinions on key topics or to make decisions on lighter, more engaging subjects.
  • Guest Speaker or Workshop: If applicable, include a segment with a guest speaker or a brief workshop on a topic of interest, such as mindfulness or professional development.
  • Speak the Language: GlobalMeet’s language captions and live interpreters break down language barriers, fostering accessible, credible and effective global communication.
  • Future Goals and Objectives:  Share the company’s vision for the upcoming quarter or year. This is an opportunity to align everyone with the organization’s future direction.
  • Announcements of Upcoming Events: Inform the employees about upcoming events, training sessions, or town halls, creating anticipation and ensuring continued engagement.
  • Motivational Close: End the town hall on a high note. This could be a positive message from the CEO, a highlight reel of employee achievements, or an inspiring story that resonates with the company’s values.
  • Feedback Request: Encourage participants to provide feedback on the town hall via GlobalMeet’s survey tool, emphasizing the importance of their opinions in shaping future meetings.

How to Host a Virtual Town Hall Meeting

Organizing a successful virtual town hall meeting can significantly impact your company’s internal communication and employee engagement. Here’s how to host a virtual town hall meeting that leaves a lasting impression on your audience.

  1. Establish Clear Goals

When it comes to hosting a virtual town hall meeting, defining your purpose is the first and crucial step. Are your goals centered around corporate updates, boosting employee engagement, or conveying strategic announcements? Understanding your audience is equally important. Determine whether you’re addressing the entire organization, certain departments, or a combination of internal and external stakeholders.

  1. Scheduling and Familiarization

Scheduling your virtual town hall meeting is a critical aspect, especially if your audience spans multiple time zones. Familiarize yourself with all the features that GlobalMeet offers, ensuring you leverage its full potential for effective streaming and engaging audience interaction.

  1. Content Preparation

A well-crafted agenda is essential for a successful virtual town hall. Outline all the topics and segments in your agenda and share them with attendees in advance. This approach sets clear expectations and helps in keeping the meeting structured. Conduct rehearsals for all speakers using GlobalMeet’s tools to ensure they are comfortable with both the technology and their content delivery.

  1. Technical Readiness

Make sure to conduct a thorough check of all technical elements, like audio and video quality, before the event. Preparing GlobalMeet’s interactive features such as Q&A, polling and chats in advance will enhance audience participation and engagement during the town hall.

  1. Execution of the Town Hall

Start your virtual town hall meeting punctually, respecting your attendees’ time. Engage your audience by utilizing GlobalMeet’s interactive tools and maintaining a dynamic and interactive presentation style. Adhering to the agenda is important, but remain adaptable to accommodate any real-time audience interactions or discussions that may arise.

  1. Post-Event Engagement

Post-event engagement is crucial. Share the recording of the town hall with those who couldn’t attend using GlobalMeet’s recording feature. Collecting feedback through surveys after the event is crucial in gathering insights to refine and improve future virtual town halls.

  1. Review and Improvement

Finally, review and improve your town hall meetings by analyzing engagement through GlobalMeet’s reporting and analytics. Understanding attendee behaviors and engagement levels is key. Use the feedback and data insights you collect for continuous improvement, ensuring each virtual town hall is more impactful than the last.

Learning how to host a virtual town hall meeting involves careful planning, leveraging the right tools, and engaging with your audience effectively. With GlobalMeet, you’re equipped to transform your town halls into memorable experiences for every participant.

Host a Virtual Town Hall with GlobalMeet

Each virtual town hall is an opportunity to align your workforce with your company’s vision and goals, making every employee feel valued and heard. Don’t let technical glitches or logistical challenges hinder your next big event. Connect with us today or schedule a demo and take the first step towards transforming your virtual events into impactful experiences.

Leveraging Virtual Events for Enhanced Corporate Communication

As your organization gears up for the upcoming Quarterly Business Review or All-Hands Meeting, shifting to a virtual event platform has its perks, especially in the context of remote work. Embracing webcasts for corporate communication can simplify the process, whether you’re addressing a group of 100 or 100,000+ employees or customers.

Confidence in Your Agenda and Presentation

For a high-stake corporate webcast, project confidence and enthusiasm about your content, setting the tone for an engaging and informative presentation. Each speaker should prepare notes and talking points in advance, ideally with a practice run or two, ensuring a smooth and polished delivery. If department heads are sharing their teams’ quarterly achievements and challenges, ensure they are well-prepared to handle any questions that may arise.

 

Facilitating Audience Interaction

In the world of corporate communication, it’s not just about delivering information; it’s about engaging your remote audience effectively. To achieve this, consider incorporating multimedia elements into your webcasts, such as video clips, images, and dynamic graphics, to make your presentations more visually appealing. It’s also important to encourage participation through real-time polls and surveys, allowing your audience to express their opinions and providing valuable insights for your organization.

 

Moreover, don’t underestimate the importance of post-virtual event engagement. After your corporate event, share the recorded webcast with your audience, making it accessible for those who couldn’t attend live. Provide follow-up space for ongoing discussion and questions, allowing employees or stakeholders to continue the conversation, share feedback, and build a sense of community. These interactive experiences and ongoing engagement can enable your webcasts to become a powerful tool for fostering meaningful connections in a remote work environment. GlobalMeet offers the flexibility and features to help you in this journey, making your corporate communication more effective and inclusive than ever before.

Adapting Your Tone to Different Audiences

Whether your presentation is directed towards employees, investors, customers, partners, or a board, it’s important to customize your approach. While the core content, such as presenting sales figures and growth, may remain consistent, your tone should cater to the specific audience. Investor presentations may require a more formal and polished tone, while employee briefings might adopt a somewhat more casual demeanor. Ensure that your tone and delivery match the intended audience in corporate communication.

 

Elevating Corporate Communication Webcasts

GlobalMeet Webcast streamlines corporate communication in a remote work environment, offering both self-service and managed event services so you can focus on delivering your message, not the technology. With the ability to brand your webcast for a cohesive company identity, you can create a structured online experience. Features like audience polling and Q&A sessions promote meaningful interaction. A customized, branded experience allows for a controlled company identity and creates a structured experience online, while audience polling and Q&A features allow for appropriate interaction.

To access comprehensive instructions on creating a professional webcast experience for your upcoming corporate town hall, business review, board meeting, or all-hands meeting, download GlobalMeet’s Virtual Event Planning Guide today. For more information on how GlobalMeet can enhance your corporate communication efforts, contact our sales team today.

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Maximizing the Benefits of Virtual Events in the Tech Industry

In today’s tech-driven world, whether you are at the helm of a cutting-edge SaaS firm, delivering top-notch IT solutions to global enterprises, or pushing the boundaries of innovation in any sector, webcasting technology can revolutionize how your organization is attacking lead generation, brand enhancement, and internal communication.

Stirring Up Enthusiasm for Your Products

Webcasts serve as dynamic tools to generate excitement and foster trust among end-users, regardless of their position in the sales journey. Equipped with comprehensive analytics, you no longer need to rely on guesswork to assess your webcast’s impact. Benefits of virtual events, such as engaging features like audience chat, polling, and Q+A sessions keep your viewers hooked, offering valuable insights into which aspects of your content resonate most with your audience.

 

Most importantly, webcasts allow you to deliver product-focused information and education in an engaging manner. Tailor your content to suit your audience’s preferences, so your sales team can seal the deals.

Crafting a Distinct Brand Identity

Your brand is your digital calling card, and personalizing webcasts by incorporating your brand’s colors, logos, and other elements can elevate your company’s presence.

Harnessing Your Customers as Brand Advocates

Chances are, you have a base of satisfied clients who are already fans of your services. Let them take the spotlight by featuring guest presenters, pre-recorded videos, and testimonials that highlight the most valuable aspects of your products and services. With GlobalMeet Webcast, you can seamlessly weave these elements together for a polished and professional presentation, all while ensuring crystal-clear audio and video quality.

Establishing Thought Leadership in Your Field

Webcasts serve a multitude of purposes, from lead generation to educating end-users about product features, service offerings or introducing new innovations. Thought leadership is no longer just a marketing buzzword; it’s a vital strategy for tech companies looking to gain trust and stay top-of-mind with clients and prospects. Lead the conversation in a compelling, dynamic manner and give your audience the option to revisit it with on-demand viewing.

Safeguarding Proprietary Knowledge and Insights

Whether you’re hosting a product launch or an investor relations earnings call, certain information should remain confidential, shielded from competitors and sometimes the public eye. Enterprise-level security measures, including gated access, password protection, and login authentication, ensure your event is safe and secure.

Generating Revenue

While putting your brand in the spotlight is crucial, it’s important to maximize your events to net a positive ROI. GlobalMeet Webcast offers seamless API integration with your CRM and other tools, empowering your sales team to follow up with leads post-event, address their specific pain points, and close deals that align with your sales targets.

Room to Expand

GlobalMeet is not just a one-size-fits-all solution; it offers the flexibility to sell, promote, and build brand trust through one-to-many interactions efficiently and cost-effectively. Utilizing the benefits of virtual events, you can easily scale up to reach global audiences numbering in the thousands, all while presenting your company and events in a manner that mirrors the excellence of the services and products you provide.

 

Connect with us today to schedule a demo and discover how GlobalMeet can empower your tech endeavors.

Graphic of a person holding a tablet and a book icon is appearing off of the screen

5 Benefits of Virtual Events for Publishers

What is a Webcast?

As in-person interactions have historically dominated the publishing industry, the last few years have sparked an opportunity for engaging in virtual events. From book signings to meet and greets to launch parties, publishing has many exciting opportunities for book lovers to interact with their favorite authors.

In-person publishing events come with limitations around travel logistics, budget, and time; authors can only be in one place at a time, and nationwide book tours are not an option for many publishing houses. Publishing events are relegated to big cities, forcing smaller communities to miss out on events that bring their favorite stories to life. Plus, in-person events are expensive.

 

Virtual events have the opportunity to be more cost-effective and accessible for book fans, publishing partners, and anyone else involved in the publication of literary works.

Virtual Events Benefits:

1. Reach a Wider Audience

With a few clicks, authors can broadcast in front of readers all over the globe. No matter the time zone or language, book fans can quickly tune in to a book launch or Q+A session. Authors have the opportunity to expand their fan base in cities and regions they might never have been able to visit. Attendees don’t need to invest in travel, and publishing houses can grow their reach without costly investments.

2. Generate Buzz and Excitement Around New Launches

Similar to the hype of an in-person event where an author announces a new novel or series, virtual events can recreate this excitement. Teasing the event beforehand on social media can drum up excitement, and paid ads can boost the event to an even larger audience. When publishers save tons of money by hosting a virtual event, they can spend that extra money on advertising and webcast promotion.

3. Reduce Costs

The publishing industry often works with tight margins, so every dollar spent on promotion and launch counts. With virtual events being 75% less expensive than in-person ones, publishers can do more with less and spend that valuable money elsewhere, maximizing virtual event benefits. Virtual events save money on more than just the venue; add in service costs, food and beverage, entertainment, gift bags, printed materials, signage, and even extras like valet parking or check-in staff.

4. Experiment with Dynamic Experiences

With high price tags and a lot at stake, it’s hard to experiment with in-person events. If an idea or activity flops, it’s not only disappointing but a major time and money loss. With a lower barrier to entry, virtual events allow for more testing and experimentation in new formats. Want to try a more back-and-forth style Q+A? Bring in adjacent authors from similar series as surprise guest speakers? Want to run polls on the newest book cover? GlobalMeet gives you all the tools and features you need to seamlessly experiment with new ideas.

5. Easily Measure Success

It’s difficult to gauge the success of an in-person event. Behind tracking in-person book sales or attendee sentiment on a survey as they’re walking out the door, it’s difficult to grasp the full picture of success. With virtual events, it’s incredibly easy to measure the number of attendees and engagement analytics and then seamlessly follow up with more information after the event is over. Robust analytics and tracking help you see how engaging individual sessions or activities were and how many people registered versus attended. Plus, with GlobalMeet, you can connect attendee data to a sales CRM and see how many people previously purchased something or how much sales increased afterward.

Use GlobalMeet for Engaging Publishing Events

Virtual events are ripe for opportunity with publishers. From expanding fan bases to saving money to measuring success, publishers can use virtual events throughout the entire publishing lifecycle. GlobalMeet offers publishing houses an easy way to kickstart virtual events and scale them in response to demand. With crystal-clear audio and video, live event translations, audience engagement tools, and an expansive suite of integrations, GlobalMeet is the platform of choice for innovative publishers. Contact us today to learn more about the virtual events benefits GlobalMeet offers.