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Decoding the Essence of an Online Event Platform

The enterprise event landscape has undergone a dramatic shift—cue the ominous music. Virtual events, once considered alternatives, have become mainstream due to their accessibility and flexibility, and a few other things if we’re being thorough. As a result, online event platforms, sometimes called OEPs, have emerged as the cornerstone of successful virtual experiences.

 

This blog serves as a comprehensive guide, equipping you with the knowledge to harness the power of online events, whether fully virtual or hybrid. We’ll explore the essence of OEPs and their core functionalities, delve into the benefits they offer, and equip you to make informed decisions when selecting a platform for your next virtual event.

What Are Online Event Platforms?

Online event platforms are cloud-based software solutions that empower enterprises and event organizers to plan, manage, and execute virtual and often even hybrid events seamlessly. These tools allow you to connect with a wider audience and create impactful events regardless of location.

 

Whether you’re a seasoned event planner or venturing into the virtual world for the first time, virtual event platforms empower you and your team to lead successful and engaging events. As we plunge deeper into this blog, we’ll explore the evolution of virtual event platforms, how they work, and we’ll even cover some emerging trends and how they shape the future of events.

The Evolution of Online Event Planning

Let’s rewind a few years: in the early days, basic webinar solutions were the norm, facilitating simple online presentations. These platforms offered limited functionality, primarily focused on one-way communication with minimal audience engagement.

 

However, a turning point arrived with the rise of remote work culture and the growing need for virtual collaboration. Suddenly, basic webinars were no longer enough. The demand for engaging and interactive virtual experiences surged, pushing the boundaries of online event technology.

 

In response, virtual event platforms underwent a remarkable transformation. They evolved from basic webinar tools into feature-rich powerhouses. Today’s OEPs cater to a diverse range of event formats, from large-scale conferences with thousands of attendees to intimate team meetings fostering closer collaboration.

 

This evolution isn’t just about accommodating different event sizes. Modern OEPs offer a comprehensive suite of functionalities designed to optimize every stage of the event lifecycle.

Unveiling the Capabilities of Digital Event Platforms

Transcending traditional webinars, virtual and hybrid event platforms a powerful suite of features designed to help you host successful virtual and hybrid events. These features not only enhance functionality but also deliver a multitude of benefits for the event organizers themselves. And when event organizers are happy, everybody’s happy.

Core Functionalities
  • Event Creation & Management: Build user-friendly event websites, manage registration seamlessly, schedule sessions, and invite speakers—all from a centralized hub.
  • Live & Pre-Recorded Content: Stream live presentations, webinars, and panel discussions or upload pre-recorded sessions for on-demand access, catering to diverse learning styles.
  • Interactive Features: Foster attendee engagement with live chat, Q&A sessions, polls, and breakout rooms, transforming passive participation into dynamic and enriching experiences.
  • Event Analytics & Reporting: Gain valuable data and insights into attendee behavior, engagement levels, and session performance. Utilize this data to make informed decisions and continuously improve future events.
  • Increased Accessibility: Reach a global audience and eliminate travel barriers for attendees.
  • Enhanced Flexibility: Host events anytime, anywhere, and offer on-demand content for post-event access.
  • Improved Engagement: Foster active participation with interactive features and establish a dynamic learning environment.
  • Data-Driven Decisions: Gain valuable insights to improve future events and tailor content based on attendee preferences.
  • Cost-Effectiveness: Virtual events are often more cost-efficient compared to traditional events with venue rentals and travel expenses.

Engagement in the Virtual Age: Key Interactive Features

As mentioned earlier, engagement is a key factor in successful virtual events. Thankfully, online event platforms are packed with interactive features designed to keep attendees captivated:

 

  • Live Polls and Q&A: Encourage real-time participation with live polls that gauge audience sentiment and Q&A sessions that allow attendees to interact directly with speakers.
  • Interactive Whiteboards and Annotations: Bring presentations to life with features like interactive whiteboards and annotation tools, fostering collaboration and a more dynamic learning environment.
  • Gamification: Incorporate gamification elements to boost attendee engagement. Leaderboards can incentivize participation in polls or quizzes, while badge systems can reward them for completing specific actions or reaching milestones.
  • Breakout Rooms: Foster more intimate networking sessions with breakout rooms that allow attendees to connect with smaller groups based on shared interests or topics.

How Online Conferencing Platforms Empower Event Success

While online conferencing platforms excel at creating engaging and flexible virtual experiences, their true power lies in their ability to empower event success through comprehensive data and analytics. This exceeds simply tracking attendance numbers—anyone that can count could handle that for you. OEPs provide a wealth of insights into attendee demographics, session performance, engagement levels, and content downloads. Enterprises leverage this data to tailor content, select speakers, boost participation, optimize marketing, and measure ROI.

 

In essence, digital event platforms empower you to move beyond guesswork and embrace data-driven decision making. With a clear understanding of what resonated with your audience and what areas need improvement, you can continuously refine your virtual event strategy, ensuring each event surpasses the last. This data-driven approach fosters continuous improvement, allowing you to position your business for long-term virtual event success.

Hybrid Events: The Power of Merging Physical and Virtual Experiences

Hybrid events, which seamlessly blend physical and virtual components, are poised to become the norm. OEPs are instrumental in facilitating these events by:

 

  • Live Streaming Conferences: OEPs enable live streaming of keynote presentations or panel discussions, allowing remote attendees to participate in real-time.
  • Virtual Attendee Participation: Offer virtual attendees interactive experiences through features like live chat, polls, and Q&A sessions, ensuring they feel equally engaged as those attending in person.
  • Data-Driven Optimization: By analyzing data from both physical and virtual attendees, event organizers can gain a holistic view of audience interaction and optimize future hybrid events.

Accessibility and Inclusivity: A Focus on Expanding Reach

OEPs are revolutionizing event accessibility. Features like live captioning and translation services eliminate language barriers, while on-demand recordings ensure those who can’t attend live can still access valuable content. People have things to do and places to be! Additionally, the elimination of travel costs opens doors for a wider audience to participate, fostering a more inclusive event environment, while simultaneously allowing for more creative resource allocation for everyone involved—so yeah, avocado toast is back on the menu.

Emerging Trends in Virtual Event Platforms

As technology evolves, we can expect to see a ton of exciting new advancements in the virtual event space:

  • Artificial Intelligence (AI): AI can personalize the attendee experience by recommending relevant sessions, facilitating networking based on shared interests, and even offering virtual assistants for real-time support. Imagine AI-powered chatbots answering attendee questions or suggesting sessions based on their browsing history and interests. Expect more developments in the virtual event world based on the evolution of AI.
  • Virtual Reality (VR) and Augmented Reality (AR): Picture yourself attending a virtual conference where you can network in a 3D lobby or explore an exhibitor booth with immersive VR/AR experiences. These technologies hold immense potential for creating even more engaging and interactive virtual events.
  • Continued Emphasis on Sustainability: Virtual and hybrid events have a lower environmental impact compared to traditional events. As sustainability becomes a top priority, OEPs are likely to develop features that further reduce the environmental footprint of events. GlobalMeet is committed to sustainable practices and is exploring new ways to empower event organizers to make eco-conscious choices.

Embracing the Power of Online Event Platforms

The rise of online events has transformed the event landscape. These powerful tools offer unmatched flexibility, accessibility, and data-driven insights, empowering event organizers to lead engaging and impactful experiences. Whether you’re planning a fully virtual event, a hybrid experience, or a future event that leverages emerging technologies, virtual and hybrid events are invaluable assets.

 

GlobalMeet’s online event solution is trusted by over half of the largest US banks for a reason—actually, for several reasons. Our webcasting solutions are designed for ease of management, helping to inspire and connect organizations with their desired audience. Ready to take a gander at some key takeaways?

  • Design Flexibility: Our platform allows you to tailor the look and feel of your event to match your brand identity. Originate a virtual environment that reflects your company culture and sets the tone for your event.
  • Engagement Boosters: We offer a suite of engagement tools specifically designed to keep your audience captivated. Think interactive polling, live Q&A sessions, gamification elements, and social media integrations to drive a more intriguing experience.
  • Seamless Integration: Integrate your existing marketing automation or CRM platforms with GlobalMeet to streamline workflows and centralize attendee data.

By leveraging these features and more, GlobalMeet empowers you to create virtual events that are not only informative but also memorable and engaging for your audience. Watch a demo, or—if demos aren’t really your thing—get in touch with us today!

Businesswoman holding a mobile device with illustration of check boxes popping off of the screen to illustrate webinar best practices

Webinar Platform Best Practices: Tips for Hosting Webinars

Webinars have emerged as a powerful tool for engaging with audiences, generating leads, and sharing valuable insights. But we’ve all been to an underwhelming webinar—the kind of webinar that serves as a good excuse to put off your workload a little longer, but that’s about all you get from it. You don’t want your audience underwhelmed or overwhelmed—or any kind of whelmed, really.

 

So how do you maximize your webinar’s impact?

 

Below, we’ve broken down the best practices for hosting a webinar, and how to best leverage the opportunity. From choosing the right webinar platform to fostering a captivating presentation and following up with your audience, we’ll cover everything you need to know about hosting an effective virtual event.

What is a Webinar Platform?

A webinar platform is a specialized type of online service that enables businesses and individuals to host live, interactive events over the internet. These platforms are designed to simulate a real-life conference or seminar experience, providing tools for presentations, audience engagement, and communication. The main difference for attendees is that they don’t have to put on a suit or wear a lanyard badge.

Key Takeaways:

  • Webinar platforms are specialized software or services for hosting web-based seminars.
  • They offer tools for content creation, real-time interaction, and session recording.
  • Features include registration management, scheduling, and detailed analytics.
  • Webinars are versatile tools for education, promotion, and communication.

GlobalMeet’s webinar platform, for instance, exemplifies this technology, and serves as a robust and reliable solution for virtual event hosting. It caters to various industries and use cases, making it a versatile choice for organizations of any size. With features such as live streaming, audience interaction tools, and customizable event spaces, GlobalMeet’s platform offers a dynamic and engaging experience for both hosts and participants.

We’ll get into the key strengths of GlobalMeet webinar services a bit later—we don’t want this to feel like one of those recipe blogs where the only thing you need is all the way down at the bottom. So let’s dive into why you’re here—the meat and potatoes.

Best Practices for Hosting Webinars

Each stage of a webinar is crucial in its own right, requiring careful planning and execution to ensure a seamless and impactful experience. From understanding your audience and selecting the right topic to engaging with participants live and effectively following up post-event, these insights will guide you through every step of the process. Whether you’re a novice or a seasoned host, these guidelines will equip you with the knowledge and tools to make for a much more remarkable event.

Before the Webinar: “Don’t Worry, You’ve Got Plenty of Time”

  • Understand your audience thoroughly through research and personas.
  • Choose a relevant topic aligned with audience interests and current trends.
  • Craft content with striking visuals, storytelling, and insights.

First and foremost, understanding your audience is paramount. Your audience is the driving force behind any webinar’s success. Invest time in comprehensive research to gain insights into their needs, preferences, and pain points. Developing audience personas can be instrumental in this process, allowing you to delve into their demographics, industry sectors, and specific challenges your webinar can address. By knowing your audience inside out, you can tailor your content and presentation style to resonate with them effectively, making your webinar more valuable.

Choosing the right topic for your webinar is equally pivotal. Your topic should not only align with your audience’s interests but also provide substantial value. You can’t just do a webinar on puppies because you feel like it, although—not a bad idea altogether…

Stay attuned to industry trends and emerging challenges, and consider conducting surveys or polls to gauge your audience’s preferences. Addressing current issues or offering practical solutions can significantly enhance the appeal of your webinar. The aim is to select a topic that not only educates but also captivates your audience’s interest, ensuring that they find the content compelling and worth their time.

Once you’ve identified your audience and chosen a relevant topic, it’s time to delve into content preparation. Engaging content forms the heart and soul of a successful webinar. Incorporate visual aids such as slides, videos, and images to enrich your presentation visually. Storytelling can be a potent tool to make your content relatable, resonating with your audience on a personal level.

To ensure that your content meets your audience’s expectations, focus on delivering actionable insights and valuable takeaways. Well-prepared content sets the stage for an interactive and impactful webinar, setting you up for success in your virtual communication endeavors.

During the Webinar: “Holy Moly, You Don’t Have Plenty Of Time”

  • Use interactive elements like polls, quizzes, and Q&A sessions.
  • Schedule the webinar strategically, considering global time zones.
  • Keep the webinar within a 30 to 50-minute time frame for engagement.
  • Create a custom landing page for a positive first impression.

Once your webinar is live, it’s crucial to implement best practices to ensure it runs smoothly and captivates your audience effectively. Interactive elements are your allies during the webinar. Features like polls, quizzes, and Q&A sessions can make your presentation more engaging and dynamic. Polls are a fantastic way to gauge your audience’s thoughts and engage them right from the start. Interactive quizzes add an element of fun and competition, keeping your audience invested in your content. The Q&A session allows real-time interactions, making participants feel included and part of the conversation. These interactive elements not only enhance engagement but also provide valuable insights into your audience’s preferences and understanding.

Scheduling your webinar strategically is another key consideration during the live event. Given that your audience might be spread across different time zones, aim for midday sessions that are reasonable for a global audience. Keeping the webinar within a 30 to 50-minute timeframe is advisable to maintain engagement levels. Lengthy sessions can lead to audience fatigue and diminish the overall impact of your content. It’s also vital to allocate time carefully, ensuring smooth transitions between topics and preventing abrupt endings that could leave attendees dissatisfied.

Creating a custom webinar landing page can significantly impact the audience’s perception during the live event. Your landing page serves as the first point of contact between you and your participants, setting the stage for what they can expect. Clearly display the date, time, and topic of your webinar to help attendees plan accordingly. A concise description of the content and its relevance can pique interest and draw potential participants. Think of your landing page as a sneak peek into the value you’re about to deliver, igniting curiosity and engagement. During the live webinar, this landing page serves as a virtual doorstep that welcomes attendees and sets a positive tone for the entire event.

After the Webinar: “Phew, That’s Over—But You’re Not Done!”

  • Implement post-webinar strategies, such as follow-up emails with valuable content.
  • Share the recorded session for accessibility and engagement.
  • Collect attendee feedback through surveys.
  • Foster a sense of community among participants through social platforms and forums.

Your webinar might have concluded, but the engagement doesn’t end there—you don’t go on a lovely date and never call them again, do you? No, you follow up like the Casanova you were born to be.

The post-webinar phase is just as crucial for maintaining connections and deriving additional value from your efforts. One of the most effective post-webinar strategies is sending follow-up emails. These emails should offer more valuable content related to the webinar topic, such as articles, templates, or additional resources. By doing this, you reinforce the knowledge participants gained during the webinar and demonstrate your commitment to providing ongoing value. These follow-ups also serve as an opportunity to express gratitude for attendees’ participation and feedback.

Additionally, it’s essential to share the recorded version of your webinar. Some participants might have missed the live event due to scheduling conflicts, and others may wish to revisit the content. Providing access to the recorded session ensures that your valuable insights remain accessible to a broader audience.

Furthermore, consider sending out surveys to your attendees to gather feedback. Ask them what they liked, areas for improvement, and topics they’d like to see in future webinars. This feedback is invaluable for refining your future webinar strategies and tailoring content to your audience’s preferences, ultimately enhancing engagement.

Beyond individual follow-ups and content sharing, consider fostering a sense of community among your webinar participants on social media and other platforms. Post “snackable” content about the event or related topics, enticing the participants—or even those who missed out—to dive back into the funnel.

Encourage them to connect on social media platforms or dedicated forums related to your webinars. This engagement enables participants to continue discussions, share ideas, and network with like-minded individuals. Building a community around your webinars not only keeps attendees engaged but also strengthens their loyalty to your brand or organization. It creates an ongoing conversation that extends beyond the webinar itself, providing participants with a platform to interact and learn from one another.

The Importance of Engaging Webinars

Hosting engaging webinars is essential in a world flooded with information and virtual events. Webinars bridge geographical gaps, bringing people together to connect, learn, and interact in an exciting and interactive manner. They offer numerous benefits, including increased audience engagement, brand loyalty, lead generation, and more targeted communication. By embracing these practices, you can harness the full potential of webinars and elevate your communication and education efforts.

  • Audience Retention: Engaging webinars keep attendees’ attention, ensuring they stay for the entire presentation.
  • Knowledge Transfer: Engagement enhances the conveyance and comprehension of information, promoting learning.
  • Interactivity: Engaged audiences interact, ask questions, and contribute, creating a dynamic and informative experience.
  • Positive Brand Impact: Well-executed webinars enhance brand reputation, potentially leading to increased conversions and audience loyalty.

Hosting Webinars with GlobalMeet: A Comprehensive Overview

Ease of Access and Reliability

GlobalMeet’s webinar platform is designed for effortless access, with no downloads or plugins needed, ensuring a smooth experience for all users. It’s mobile-friendly and has been calming the nerves of event organizers for over two decades with its reliable, browser-based access.

Whether you’re hosting a small seminar or a large-scale event, GlobalMeet can effortlessly accommodate up to 100,000+ live streaming attendees. The platform also prioritizes security, offering multiple protective measures such as password protection, email and domain authorization, and single sign-on options.

Engagement is key in webinars, and GlobalMeet offers a suite of interactive features like Q&A sessions, polls, surveys, and live chats. The platform also boasts robust analytics for post-event insights. Plus, with round-the-clock support and extensive training resources, even newcomers to virtual events can host with confidence.

By following these tips, choosing the optimal platform, and performing the appropriate amount of planning and research, you can be sure your next webinar event is more memorable than forgettable, and more remarkable than regrettable. Looking to get the ball rolling? Watch a demo or contact the GlobalMeet team today!

Animation graphic of two business people sitting at their desks with an event going on between them

Virtual Meetings vs. Virtual Events: Choosing the Right Platform for Your Needs

Whether we like it or not, in-person gatherings are few and far between, and workforces are becoming more and more spread out. Today, virtual formats reign supreme, offering flexibility, accessibility, and cost-effectiveness. But with this evolution comes a new question for event planners: virtual meetings or virtual events? Which one makes more sense, and when? Let’s dive in and explore the key differences to ensure you select the perfect platform for your needs.

Understanding Virtual Meetings: A Collaborative Cornerstone

Virtual meetings are the lifeblood of many remote teams, fostering real-time business communication and collaboration even when team members are scattered across the globe. These meetings, conducted through video conferencing or online meeting software, provide a virtual “meeting room” experience.

 

This allows teams to conduct interactive discussions, share presentations and documents, and brainstorm ideas together in real time. Virtual meetings, when organized properly, are perfect for status updates, project check-ins, client calls, candidate interviews, and a variety of other scenarios where a focused group needs to come together and achieve a specific goal.

Exploring Virtual Events: A World of Possibilities

Virtual events, however, take communication and engagement to a whole new level. They extend far beyond the simple functionality of a virtual meeting, offering a dynamic and immersive experience for much larger audiences. Imagine replicating the energy and excitement of a conference, complete with keynote speakers, engaging content and live Q&A, —all within a virtual environment. 

 

But that’s not all. Virtual events open doors to a world of creative possibilities. Livestream product launches, town halls, HR updates, or interactive and certified training sessions—the options are virtually (no pun intended) limitless. Think customizable registration pages, interactive lobbies, gamification elements, and built-in social networking features—all designed to keep your attendees engaged from the moment they log in.

Key Differences Between Virtual Meetings and Virtual Events

While both virtual meetings and virtual events play a vital role in today’s business landscape, some key distinctions will help you choose the right platform:

  • Scale and Audience Size: Virtual meetings are ideal for smaller, collaboration groups. Virtual events, on the other hand, can accommodate thousands of attendees simultaneously.
  • Planning and Organization: Virtual meetings require minimal planning, while virtual events involve a more complex orchestration of speakers, sessions, content, and attendee engagement.
  • Interactivity and Engagement: Virtual meetings offer basic interaction features like chat and screen sharing. Virtual events leverage a wider array of tools—polls, Q&A sessions, live chats and certifications, —to keep attendees engaged and foster a dynamic online community.
  • Session Variety and Content Delivery: Virtual meetings typically revolve around a single agenda or presentation. Virtual events offer a much richer tapestry of content, including keynote addresses, panel discussions, workshops, and pre-recorded sessions.

Distinct Use Cases for Virtual Meeting and Virtual Event Platforms

So, when should you be looking to utilize virtual meetings, and when should you go with a virtual event? Sometimes it can be tough to tell—here’s a breakdown of some of the most common use cases for each type of platform:

Virtual Meeting Platform Use Cases

Daily Team Stand-Ups and Project Check-Ins

Kick off your day with a quick virtual meeting to keep everyone on the same page, discuss priorities, and identify any roadblocks.

Connect with clients face-to-face without the hassle of travel. Deliver impactful presentations, share proposals, and answer questions in real-time.

Welcome new hires into the fold with interactive virtual onboarding sessions. Provide ongoing training and development opportunities for your team members, regardless of location.

Generate innovative ideas and solutions through collaborative brainstorming sessions. Share screens, whiteboards, and documents to fuel creative thinking.

Conduct efficient and effective interviews with top talent from around the world. Evaluate skills, experience, and cultural fit through virtual interactions.

Virtual Event Platform Use Cases

Town Hall Meetings

Livestream company updates, conduct live Q&A sessions with leadership, and leverage polls and surveys to gather real-time employee feedback.

Host virtual investor events, share financial updates through live presentations, and facilitate interactive Q&A sessions to address investor concerns. 

Lead captivating virtual product launches, conduct interactive webinars with industry experts, and showcase your solutions at virtual tradeshows. 

Onboard new hires and offer ongoing training and development opportunities for your team through interactive virtual workshops and seminars. 

Expand your reach and open access to education with virtual learning experiences. Issue online courses, workshops, and certification programs for a global audience.

Conduct product demos and generate leads through targeted marketing campaigns and virtual booths.

Choosing the Right Platform: Virtual Meeting or Virtual Event

Now that you understand the core differences, how do you decide which platform to use? Here’s a guiding principle:

  • Virtual Meeting Platforms: Opt for a virtual meeting platform when you need to connect smaller teams for collaborative discussions, brainstorming sessions, quick catch-ups, client calls, interview candidates, or project check-ins. These platforms are ideal for day-to-day business communication and internal teamwork.
  • Virtual Event Platforms: When your vision involves a large-scale audience, multi-session agendas, high levels of engagement, and a broader range of content delivery formats, virtual event platforms are most ideal. With a comprehensive suite of features—from pre-event promotion and registration to live event execution and post-event analytics—you’ll offer a much more robust and fruitful experience than a simple virtual meeting.

Understanding the distinctions between virtual meetings and virtual events empowers you to make informed decisions when planning your next online gathering. By aligning your platform choice with your specific objectives, you can create impactful and successful virtual experiences that leave a lasting impression on your audience.

 

At GlobalMeet, we’re passionate about helping you unlock the full potential of virtual events. Contact us today or watch a demo now and see how GlobalMeet can transform your next virtual event into an extraordinary success!

Businesswomen collaborating on their corporate event management software

Navigating Corporate Event Management Software: A Comprehensive Guide

Corporate events aren’t quite as stuffy as they used to be, huh? Today, they play a pivotal role in fostering brand awareness, building relationships, and driving key objectives—all critical components to running an impactful operation. However, the planning and execution process can often be a labyrinth in and of itself, one that even David Bowie would have trouble navigating. This is precisely where event management software comes into play—the planning and execution, that is. Not with defeating goblin kings. You’re on your own there.

 

This guide delves into the complex world of enterprise event management software, equipping you with the knowledge to take full advantage of its functionalities and unlock its potential for success. We’ll explore the core features, delve into strategic considerations for selection, and illuminate how this technology empowers you to craft exceptional events. Sound like a plan? Ready… break!

What is Corporate Event Management Software?

Corporate event management software is a comprehensive tool designed to facilitate the planning, organization, and execution of corporate events both hybrid or totally virtual. It streamlines processes such as attendee registration, schedule management, engagement tracking, and more. 

 

This software is crucial for businesses aiming to efficiently manage events, from small meetings and town halls to large conferences and tradeshows. It ensures a seamless event experience for both organizers and attendees, enabling effective communication, data analysis, and integration with other business tools.


Enterprise event management software aligns with the phases of hosting a virtual or hybrid event by providing tools and features for each step of the event lifecycle. From the planning phase, where it assists with scheduling and registration, to the execution phase, offering functionalities for live streaming and engagement—such as polls or chats—and finally to the post-event phase, facilitating feedback collection and analytics.

What Are the Key Features of a Robust Event Management Software Platform?

The optimal enterprise event management platform depends heavily on its features. It can be affordable, sleek, and easy to use all day long, but that’s all for nothing if it can’t handle the bells and whistles portion to do what you need it to do. So what are the most important features you and your team should be looking for in a corporate event management system? Just in case you don’t already have them listed out, we went ahead and did it for you:

Core Functionalities
  • Registration: Streamline guest access, with an easy to use branded registration page. 
  • Agenda Management: Create agendas, schedule sessions, and integrate speaker bios and presentations for a cohesive experience.
  • Communication Tools: Utilize built-in features to send targeted email campaigns such as reminders and follow-up emails. 
  • Engagement Features: Foster audience participation with live polls, Q&A sessions, social media integration, and other interactive elements.
  • Analytics and Reporting: Gain valuable insights through robust analytics that track attendee behavior, measure event success, and inform future planning.
  • Event Format Flexibility: Cater to the evolving event landscape by supporting virtual and hybrid events seamlessly.
  • Scalability and Adaptability: Accommodate an increasing number of attendees or handle more complex events as your needs grow.
  • Integration Capabilities: Integrate with existing tools like CRM or marketing automation platforms to streamline workflows and eliminate data silos.
  • Customization Options: Personalize the event experience by incorporating your brand identity and tailoring attendee communications.
  • User-Friendly Interface: Offer an intuitive interface for both event organizers and attendees to ensure ease of use.
  • Content Delivery Options: Seamlessly handle live presentations, pre-recorded sessions, or on-demand resources to cater to diverse learning styles.
  • Advanced Analytics: Go beyond basic metrics to gain deeper insights into attendee behavior and preferences to inform future content strategy and event design.
  • Security Features: Ensure the platform adheres to industry-standard security protocols to protect sensitive data.
  • Customer Support: Evaluate the quality and accessibility of customer support offered by the software vendor.
  • Pricing and Scalability: Compare pricing models and ensure the platform’s scalability aligns with your anticipated growth trajectory.

Choosing the Right Corporate Event Management Partner

Selecting the ideal corporate event management software hinges on a clear understanding of your specific needs and objectives. Without clarifying these things, you might be up a creek without a paddle. And that’s never fun. It involves a lot of mud, to say the least. Anyway, here are crucial factors to consider when navigating the selection process to help you evaluate how the system aligns with your needs:

What are the Event Goals?

Evaluate the software’s capabilities against your event’s objectives. Does it offer the features necessary to achieve your desired outcomes, be it audience engagement, brand awareness, or lead generation?

Consider the demographics and technological savviness of your attendees. Choose a user-friendly platform with features that cater to their needs and preferences.

Ensure the platform can adapt and grow alongside your events. Opt for software that can accommodate an increasing number of attendees or handle more complex events in the future.

Seamless integration with existing tools like your CRM or marketing automation platform can streamline workflows and eliminate data silos.

Does the platform enable you to personalize the event experience? Look for features that allow you to incorporate your brand identity visually and tailor attendee communications.

Building Your Event Tech Ecosystem

Enterprise event management software forms the core of your event tech stack, but its true potential is amplified when it’s combined with other specialized tools. Here’s how to curate a comprehensive tech ecosystem for a seamless event experience:

  • CRM Integration: Integrate your event software with your CRM to gain a 360-degree view of attendees. This allows for targeted marketing campaigns, personalized event experiences, and improved lead nurturing.
  • Marketing Automation Synergy: Sync with your marketing automation platform to streamline pre-event communication, nurture leads, and trigger targeted post-event follow-up campaigns.
  • Engagement Boosters: Consider incorporating interactive tools like live polling apps, gamification platforms, or social media walls to enhance audience participation and create a more dynamic event environment.
  • Event App Power: Explore the potential of a custom event app to provide attendees with easy access to agendas, speaker information, networking opportunities, and real-time event updates.

By strategically integrating these additional tools with your core event management software, you can orchestrate a symphony of technologies that empowers you to deliver exceptional events.

Optimizing Your Partnership: Maximize The Software Potential

Once you’ve shopped the marketplace, selected your event management software partner, harnessed the software’s features, and built your tech stack, there’s still some leftover juice to squeeze. Here are some success strategies to consider to best utilize your new corporate event software system:

  • Invest in Training: Equipping your team with comprehensive training on the software’s functionalities ensures everyone can leverage its full potential.
  • Professional Guidance and Management: The leaders in corporate event management will often provide professional guidance and co-management of your virtual or hybrid events. 
  • Content is King: Remember, even the most feature-rich software cannot compensate for lackluster content. Focus on developing engaging presentations, workshops, and other materials that resonate with your audience.
  • Embrace Feedback: Utilize the software’s built-in analytics and feedback tools to gather valuable post-event insights. Analyze attendee responses to identify areas for improvement and continuously refine your event planning strategies.

GlobalMeet: Streamlining Your Corporate Event Management

At GlobalMeet, we understand the complexities of corporate event planning. That’s why we created a user-friendly corporate event management software solution designed to streamline every step of the process, from registration to post-event analysis. Our platform empowers you to manage both virtual and hybrid events with ease, ensuring a seamless and engaging experience for all participants.

Create Memorable Events

GlobalMeet’s intuitive interface allows you to effortlessly manage registrations, schedule sessions, and craft compelling agendas. Built-in communication tools keep attendees informed throughout the event lifecycle, while interactive features like live polls and Q&A sessions foster engagement and keep audiences captivated. But we know that numbers don’t lie. That’s why we provide robust analytics that helps you measure event efficacy and refine your strategies for future events.

Flexibility and Scalability

The event landscape is constantly evolving. With GlobalMeet, you have the flexibility to adapt. Our software supports virtual and hybrid events, ensuring you can reach your target audience regardless of location. And as your organization grows, so too can your event management capabilities. GlobalMeet is built to scale, accommodating an increasing number of attendees and handling more complex events with ease.

Impart Brand Identity

We understand that every event is unique. That’s why GlobalMeet offers customization options. Incorporate your brand identity visually throughout the platform, from registration pages to email communications. This personalized experience fosters stronger connections with attendees and reinforces your brand message.

GlobalMeet's Platform Includes:

  • Scalability: Broadcast high-quality video to large audiences globally.
  • On-Demand Viewing: Record and store webcasts for unlimited access by attendees.
  • Customization: Tailor the entire event experience to your brand, from registration pages to live sessions.
  • Engagement Tools: Foster audience participation through features like polling, Q&A, and social media integration.
  • Security: Maintain enterprise-grade security with features like password protection and access control.
  • Accessibility: Break down language barriers with live interpretation or captioning.
  • Analytics: Gain valuable insights into event performance through real-time data reporting.
  • Compliance: Support adherence to strict regulations like GDPR.
  • Professional Services: Receive expert assistance with event planning, management, and execution.
  • Subscription Plans: Choose a plan that caters to your event size and needs.
  • Integrations: Integrate with existing marketing automation or CRM platforms.

Elevate Your Event with GlobalMeet's Managed Services

Planning a virtual or hybrid event for your company can be daunting—GlobalMeet’s professionally managed services take the weight off your shoulders. Our expert team acts as an extension of yours, handling everything from concept development to flawless execution.

  • Expert Planning & Logistics: We meticulously manage logistics, speaker coordination, and content curation, letting you focus on core objectives.
  • Tech Integration & Engagement: Our specialists ensure seamless integration with your chosen platforms and craft engaging audience interaction strategies using live polls, Q&A, and chat features.
  • Real-Time Support & Reporting: Rest assured, our team is there throughout the event, providing support and troubleshooting. We also offer post-event analysis and reporting to help you refine future events.

We offer tiered service options to match your event complexity and team bandwidth. Choose the level of support that best suits your needs, from specific areas like logistics to a full-service event management solution.

Hosting Seamless Virtual and Hybrid Events

Imagine hosting a global conference where remote attendees can participate just as actively as those in the physical venue. With GlobalMeet’s corporate event management software, you can leverage features like live streaming, breakout rooms for virtual attendees, and real-time chat functionalities to create a unified experience. 

 

Additionally, our analytics provide insights into virtual audience engagement, allowing you to refine your approach and ensure a truly seamless event for all participants. By utilizing GlobalMeet’s comprehensive toolkit, enterprises can bridge the physical and virtual divide, fostering meaningful connections and maximizing the impact of their events.


Ready to embark on your event planning transformation? Get in touch with our experts or watch a demo today.

A visual concept of people connecting with one another around the globe

How to Plan a Virtual Event: A Step-by-Step Guide

So you want to host a virtual event, huh? Perfect! But let’s not put the cart before the horse here—first, we have to actually plan the thing.

 

In this guide, we’ll explore the essentials of building a strong event team, creating engaging content and agendas, and the crucial steps of technical and rehearsal planning. From preparing presenters to finalizing event settings, this guide is designed to equip you with the necessary tools and insights for a successful virtual event.

 

Sound like a lot? Good, it should. A good virtual event isn’t just thrown together, even by professionals—like us here at GlobalMeet. After all, do you want to know how to plan a virtual event or how to plan a virtual event that people will love?

 

Let’s start out by clarifying the difference between virtual events and hybrid events, just to make sure we’re on the same page. Then, we’ll dive head first into the step-by-step guide on how to plan a virtual event.

Understanding Virtual vs. Hybrid Events

Virtual Events: The Digital Stage

 

Virtual events occur entirely online, accessible globally to anyone with an internet connection. These digital gatherings range from simple live streams to elaborate multi-day conferences with live speakers and breakout sessions. Their strength lies in inclusivity—reaching people irrespective of location, physical ability, or financial constraints. They offer a cost-effective, sustainable format, free from geographical limitations, and provide rich opportunities for data collection and brand awareness. Crucially, virtual events cater to diverse needs, from educational webinars to interactive social networking sessions.

Hybrid Events: Best of Both Worlds

 

Hybrid events blend in-person and virtual experiences, offering parallel participation whether attendees are on-site or joining remotely. Successful hybrid events ensure that both in-person and virtual attendees engage with the content equally, participate in discussions, and experience the event cohesively. These events are particularly effective for broad-reaching activities like industry-specific conferences, product launches, or educational seminars, where the aim is to combine the authenticity of face-to-face interactions with the wide reach of digital platforms.

Choosing the Right Format

 

The choice between virtual and hybrid formats hinges on your event’s objectives and audience. Virtual events are ideal when aiming for broad, global outreach or when logistics and budget constraints limit physical gatherings. Hybrid events shine in scenarios where you want to combine the intimacy and impact of in-person interactions with the extended reach of an online audience.

 

Embracing the strengths of each format allows you to tailor experiences that align with your goals, ensuring both engagement and effectiveness. Whether you choose the immersive world of virtual events or the dynamic blend of hybrid experiences, understanding these differences is key to planning successful, impactful events.

How to Plan a Virtual Event

Planning a virtual event requires a well-thought-out concept, and an even more meticulous plan of action. So below, we’ve broken down how to plan a virtual event into five basic steps. 

  • Building Your Event Team
  • Creating Engaging Content and Agendas
  • Technical and Rehearsal Planning
  • Presenter Preparation and Coordination
  • Finalizing Event Settings and Schedules

 

And there you have it: that’s how to plan a virtual event.

 

Alright, alright, there’s more to it. Here’s how we’ll elaborate: We’ll start by assembling a dynamic event team, each member playing a pivotal role in the event’s success. Then, we’ll delve into creating content that captivates and an agenda that keeps the audience engaged. Technical setup and rehearsals will ensure everything runs smoothly, while preparing presenters and fine-tuning event settings will lay the groundwork for a seamless experience. Each of these steps is integral, and we’ll explore them in detail to equip you with the tools for success.

Step 1: Building Your Virtual Event Team

A successful virtual event hinges on a well-coordinated team, each member playing a pivotal role in ensuring seamless execution.

Project Manager

The Project Manager is the backbone of your event, orchestrating the overall vision, timelines, and resources. They ensure that every aspect of the event aligns with strategic objectives, managing everything from initial planning to post-event analysis. Their role involves coordinating across various teams, resolving logistical challenges, and keeping the event on track.

The Production Manager is responsible for the technical aspects of the event. They work closely with the tech team to manage the platform, handle audio-visual elements, and ensure that all technical requirements are met. This role is crucial for troubleshooting technical issues and ensuring a smooth, glitch-free experience for participants.

During the event, the Producer takes the lead. They are responsible for the live execution of the event, managing the flow, transitions, and ensuring that each segment starts and ends on time. A great Producer can seamlessly blend different elements of the event, making the technology invisible to presenters and participants.

The Content Coordinator oversees the event’s content, ensuring it is engaging, relevant, and well-paced. They work with speakers to fine-tune their presentations and align content with the event’s goals. The Marketing Team, on the other hand, drives awareness and attendance through strategic campaigns across various channels.

Step 2: Create Narrative Agendas and Compelling Content

Next On the Agenda: The Agenda

 

A well-structured agenda helps keep your audience engaged. Begin with a strong opening that captures attention, and space out your program to include a variety of sessions. Integrate interactive elements like live polls, Q&A sessions, and breakout rooms to foster attendee participation. Consider time zones for a global audience and keep sessions concise to maintain energy levels. Regular breaks are essential, especially for longer events, to prevent zoom fatigue. Close with a compelling session that leaves a lasting impression and encourages further engagement.

Gathering Speaker Materials

 

In the run-up to the event, ensure you collect all necessary materials from your speakers well in advance. This includes not only their presentation content but also bios, photos, and social media links. These elements are crucial not just for the event itself but also for promotional activities, helping to build anticipation and connect the audience with your speakers.

Crafting Effective Event Slides

 

If you want to know how to plan a virtual event and only remember one thing, make sure it’s this: the heart of a successful virtual event lies in its content.

 

Start by identifying the most impactful themes that resonate with your target audience. Incorporate a mix of formats—keynote speeches, panel discussions, interactive workshops—to maintain interest. Use storytelling to make presentations relatable and memorable. It’s crucial to include real-world examples, case studies, or live demonstrations to enrich the content. Ensure the content not only informs but also inspires and engages your audience.

 

A well-designed slide deck is more than just a visual aid; it’s a roadmap for your event. It should clearly outline the structure, maintaining a balance between information and engagement. Remember, the best slides complement the speaker, reinforcing their message without overshadowing it. 

Optimizing Your Presentation Space

 

The physical space from where you present plays a subtle yet significant role. Ensure high audio quality with a good microphone or headset. Pay attention to your background—keep it clean and clutter-free. A messy backdrop will leave the attendees feeling icky. Same with your attire: dress in simple, solid colors to minimize distractions but portray professionalism and authority. This setup helps maintain focus on your content, ensuring your audience absorbs and trusts every word.

 

Incorporating these elements into your virtual event planning ensures a polished and professional experience, where every detail is aligned with your overarching goal of delivering an unforgettable virtual event.

Step 3: Technical and Rehearsal Planning

When it comes to virtual events, the devil is in the technical details. Ensuring a flawless technical setup is non-negotiable. This includes establishing robust broadcast channels for wider reach, such as Facebook Live, LinkedIn Live or YouTube, and hardwiring your internet connection for stability. A shaky connection is the quickest way to lose your audience’s attention and trust.

 

Equally crucial is the rehearsal process. Conducting at least one thorough rehearsal is essential to familiarize speakers with the presentation software and format. This dry run should replicate the live event conditions as closely as possible. Everyone involved should test their cameras, microphones, lighting, and any other equipment to iron out potential issues.

 

The webinar planning phase is also the perfect opportunity to practice transitions and content flow, ensuring that speakers feel confident and ready. Remember, a well-rehearsed event is more likely to run smoothly and keep your audience engaged from start to finish.

Step 4: Presenter Preparation and Coordination

Preparing your presenters is a critical step in the success of your virtual event. Begin by providing them with comprehensive best practices for using the webcast platform. It’s essential for presenters to be familiar with the technology to ensure a smooth delivery.

 

During rehearsals, focus on checking audio and video quality to ensure they are clear and professional. Encourage presenters to use the same technical setup during rehearsals as they will during the live event. A well-prepared presenter is confident and engaging, key to delivering a successful virtual session.

Step 5: Finalizing Event Settings and Schedules

  • Configuring Webcast Software Settings: Ensure all technical aspects of the webcast software are properly set up. This includes audio and video settings, chat functionalities, poll creation, and other interactive features. It’s crucial to tailor these settings to suit the specific needs of your event.
  • Scheduling Presenters: It’s vital to have presenters log in well before the event start time. Aim for a 30-60 minute early login to allow for any last-minute adjustments or troubleshooting. This window also provides an opportunity for presenters to acclimate to the virtual environment and interact with each other, fostering a more relaxed and confident presentation atmosphere.
  • Final Checks and Balances:
    • Test all links and login credentials.

    • Verify that backup systems are in place for critical components.

    • Confirm that all content, such as slides and videos, is uploaded and functioning correctly.

By carefully managing these final steps, you can significantly reduce the risk of technical glitches and ensure a smooth, professional experience for both presenters and attendees. After you’ve successfully planned your virtual event, all that’s left to do is promote, execute, generate leads, and follow up!

 

In summary, when you’re exploring how to plan a virtual event, it involves five steps:

  • Building Your Event Team: Assemble a team with roles like Project Manager, Production Manager, and Producer to ensure smooth coordination.
  • Creating Engaging Content and Agendas: Develop captivating content and a well-paced agenda, balancing various session formats and incorporating interactive elements.
  • Technical and Rehearsal Planning: Focus on technical setup, including stable internet connections and comprehensive rehearsals to familiarize speakers with the event format and technology.
  • Presenter Preparation and Coordination: Prepare presenters with best practices and ensure they are comfortable with the technology and event format.
  • Finalizing Event Settings and Schedules: Configure webcast software settings, schedule presenters for early arrival, and perform final checks for a seamless event.

Virtual Events with GlobalMeet

GlobalMeet stands as a premium solution, whether you’re organizing a simple event on your own or a complex, multi-day webinar requiring a full team. GlobalMeet provides access to a comprehensive event builder, a live event studio, and a range of customizable features.

 

We offer everything from self-service options with complete training to professionally managed events with expert event teams. Our platform is designed for various scenarios like corporate communications, investor relations, demand generation and more, ensuring an engaging and interactive experience for your audience.

 

See what the fuss is all about, and discover why five out of ten of the largest US banks trust GlobalMeet—watch a demo or contact us today!

Virtual event company named a leader in several categories by the world’s largest and most trusted software marketplace

PHOENIX–(BUSINESS WIRE)–GlobalMeet, a leader in virtual event technology, today announces its recognition as a winner in four categories of the Winter 2024 report by G2, the world’s largest and most trusted software marketplace. GlobalMeet’s impressive digital event solutions, high-grade security and superior support have led the company to be named a leader in the Americas Regional Grid® Report for Webinar and a high performer in the Small-Business Americas Regional Grid® Report for Webinar. GlobalMeet also scored the highest and was deemed the easiest admin and easiest to use among customers with 1-50 employees in the Small-Business Usability Index for Webinar.

 

The acknowledgments from G2 are based on responses from real use cases for each question in the Winter 2024 Index for Webinar and Report for Webinar G2 review form.

 

“At GlobalMeet, we pride ourselves in providing a best-in-class solution for virtual and hybrid event experiences, bringing unmatched stability and scalability to ensure our customers’ most important moments are executed with ease,” said GlobalMeet President Michele Dobnikar. “We are honored to receive these acknowledgments from G2 and believe they are a testament to our continuous work of providing world-class services that allow enterprises and businesses of all sizes to execute and manage events seamlessly from production to execution and everything in between.”

 

The company’s rating in the following G2 reports, including the Americas Regional Grid® Report for Webinar, the Small-Business Americas Regional Grid® Report for Webinar, and the Small-Business Usability Index for Webinar, are based on strategic responses from industry professionals with experience using GlobalMeet’s solution. GlobalMeet’s inclusion in the Usability Index, resulting from 10 or more reviews and five responses for each usability-related question, determined the company’s overall rating amongst other competing solutions.

 

“Rankings on G2 reports are based on data provided to us by real software buyers,” said Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.”

For more information about GlobalMeet, visit www.globalmeet.com. To learn more about what real users have to say (or leave your review of GlobalMeet) visit G2’s webcast review page!

About GlobalMeet

GlobalMeet (a Pivotal Group portfolio company) is the only scalable, flexible, and secure event solution built and backed by event professionals who already have extensive experience in facilitating engaging and accessible hybrid and virtual events. With GlobalMeet, companies can conveniently flex between self-serve and managed events through the same technology, providing a consistent technology experience for small events, big events, and everything in between.

 

The platform is trusted by 50% of the largest U.S. banks, 50% of Fortune 500 pharmaceutical and biotechnology companies, and the top four of the world’s largest accounting and consulting firms, who audit 90% of all Fortune 500 companies. For more information, visit www.globalmeet.com.

About G2

G2 is the world’s largest and most trusted software marketplace. More than 90 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

Media Contact

Kalie Griffin

Uproar PR for GlobalMeet

[email protected]

Illustration of two women collaborating virtually

Webcast vs. Webinar: Uncovering the Key Differences

In an era where businesses stretch across continents and time zones, staying connected has never been more crucial. Navigating this global landscape requires tools that can bridge distances and deliver messages with clarity and impact. Enter webcasts and webinars, the digital platforms reshaping how we think about meetings, presentations, and seminars. This article dives into the nuanced differences between a webcast vs. webinar, exploring their respective strengths to help you decide which best suits your business needs. Now, before we delve deeper into the differences between a webinar vs. webcast, let’s clarify: what is a webcast?

What is a Webcast?

A webcast is a digital transmission of audio and video content over the internet. Merging the terms “web” and “broadcast,” a webcast is somewhat similar to a traditional television or radio broadcast but accessed via web browsers on devices like computers, tablets, or smartphones.


One significant difference is that webcasts can offer advanced production services through managed events. This means you can either run the event yourself with a license or opt for a managed service like GlobalMeet’s, which ensures a professional touch and seamless execution.

Managed Webcasts: Managed webcasts invoke the expertise of the professionals, allowing them to orchestrate your virtual or hybrid event with varying levels of involvement. From pre-event planning, tech checks, and content optimization, to real-time management and post-event analytics, every detail can be meticulously handled to ensure a flawless experience.

Here’s the cool part: webcasts can be live virtual events, or they can just be something you watch later when you’ve got the time. Webcasts are primarily a one-way street, with someone sharing info to a massive audience. Whether it’s company updates, educational talks, new product reveals, or even concerts, webcasts are making waves. They connect tons of folks at once, no matter where they are. Handy, right?

 

Moreover, the ability to go hybrid with webcasts—thanks to the managed services—adds another layer of versatility. You can have a physical audience while simultaneously broadcasting to a global audience, ensuring no one misses out.

Hybrid Webcasts: A hybrid event seamlessly blends live, in-person participation with a virtual online component. It achieves success when it ensures that attendees, whether they are physically present or joining remotely, share a unified experience, have equal opportunities for participation, and are provided with equally compelling content.

How Does a Webcast Work?

At its core, a webcast is all about tech working smoothly behind the scenes. You start with content, like video from a camera or audio from a mic. That gets processed through an encoder, which is just tech-speak for something that preps it for online streaming.

 

Once that’s done, the content gets sent to servers, which then send it out to viewers via the internet. This is where the Content Delivery Networks (CDNs) step in. Think of CDNs as super-efficient delivery tools, seeing that the content gets to viewers without hiccups, wherever they are.

 

For viewers, it’s pretty simple: get a device, find a decent internet connection, and open a web browser. Click on the webcast link, and you’re in! This makes it possible for large volumes of people to tune in all at once, giving presenters a killer platform and a touch of genuine spontaneity.

What are the Use Cases of a Webcast?

Webcasts fit snugly into various corporate scenarios due to their expansive reach and dynamic presentation style. Given their broad applicability and scalable nature, webcasts are fast becoming a mainstay in modern corporate communication strategies, adapting to diverse needs and scenarios. Let’s delve into some of the key use cases where webcasts have proven vital:

Investor Relations

For public companies or those looking to go public, maintaining a transparent and ongoing dialogue with investors is critical. Quarterly updates, earnings calls, or even crisis communications can be effectively managed through webcasts. They offer an avenue for companies to present their financial health, future outlook and address investor concerns, ensuring trust and credibility.

In the realm of marketing, capturing leads and driving demand is paramount. Webcasts play a pivotal role here. By hosting informational sessions, product launches, or expert panels, businesses can attract potential customers, offering them valuable content while subtly pushing them down the sales funnel.

Upholding a cohesive corporate culture and vision is imperative. Town hall broadcasts via webcasts offer a perfect solution, allowing CEOs and top-level executives to communicate directly with all employees, irrespective of their location. Through these webcasts, employees get a sense of belonging, fostering a unified organizational ethos.

Traditional training sessions are resource-intensive but also restrictive, given they can only cater to a limited number of attendees. With webcasts, businesses can efficiently roll out onboarding sessions or training modules, giving the new recruits or existing employees access from anywhere, anytime.

The world of HR is always evolving, with new policies, benefits, or even regulatory changes. Webcasts provide an efficient medium for HR professionals to update employees about these changes. Through interactive sessions, they can also address queries and concerns in real time for clarity and compliance.

When it comes to tradeshow events, showcasing products, or unveiling new innovations, webcasts serve as the digital stage for companies to shine. They create an interactive space where businesses can engage with a global audience, ensuring that participants get a front-row seat to the latest industry developments.

What is the Optimal Audience Size of a Webcast?

Webcasts are tailored for broadcasting to sizable audiences, but the optimal number hinges on several factors. First off, what’s the webcast for? If it’s a big company update or a town hall meeting, you’re probably aiming to get thousands tuned in. But if you’re launching some niche product or doing specialized training, you might be chatting with a smaller, more select bunch.

 

Then there’s the technical infrastructure, which includes bandwidth and server capabilities, as these components should align with the anticipated audience size. Modern webcasting platforms can support huge numbers and maintain smooth streaming without disruptions.

 

Interactivity, content personalization, and cost also play significant roles in determining audience size. As viewer count grows, managing real-time engagements like Q&A sessions becomes challenging. Smaller audiences allow for tailored content, addressing specific concerns, whereas larger groups often receive more generalized material.

 

In all of this, managed webcasts stand out as they offer unparalleled support and expertise, making sure that your event, be it a critical corporate announcement or a large-scale tradeshow, hits all the right notes, regardless of its size or complexity.

What is a Webinar?

A webinar, short for “web seminar,” is an online interactive event where a speaker or multiple speakers present a topic to an audience. Unlike the broadcast nature of webcasts, webinars are more like interactive workshops or lectures conducted over the internet, usually to small numbers and are more informal in nature.

 

Webinars are typically more casual events that provide opportunities for participants to ask questions and interact with presenters more ad hoc, making them engaging and participatory and less mission critical. Most of the time, webinars are about teaching something new, showing off a product or offering training.

How Does a Webinar Work?

The functionality of a webinar is rooted in its interactive nature. Typically, a host or presenter will use webinar software that allows them to share slides, videos and other multimedia content in real time. Attendees join the webinar through a link and can watch the presentation, listen to the speaker and often participate through features like polls, Q&A sessions, or chat functionalities. Some webinars also allow for breakout sessions where participants can be grouped into smaller discussions. Since they’re usually live, the success of a webinar often depends on the real-time engagement between the presenter and the audience, making it essential for hosts to be responsive and adaptive.

What Are the Use Cases of a Webinar?

Webinars serve a variety of purposes depending on the organization’s objectives. When compared to webcasts, webinars are generally a more casual type of event for smaller businesses. They often don’t require some of the more high-level planning for C-Suite and leadership, nor for the message’s consistency, clarity and importance.

 

Webinars are solid tools for educational or training sessions, where the interactive element allows for immediate feedback and clarification. Companies also use webinars for product launches, where real-time Q&A can address potential customer queries instantly.

 

Additionally, webinars can be utilized for lead generation in marketing campaigns, as they can attract potential clients interested in a topic and offer them valuable insights, positioning the hosting company as an industry authority.

 

And lastly, some businesses hold webinars for internal purposes, such as training sessions for new software implementations or updates on company policies.

What is the Optimal Audience Size of a Webinar?

Because webinars are all about the chat, they’re usually better with a smaller crowd. The sweet spot? It varies, but having somewhere from a handful to a few hundred people tends to work well. This way, the host can keep up with questions and keep things lively.

 

Too large an audience can dilute the interactive experience, making it challenging to address individual concerns or feedback, while too small an audience might not justify the effort and resources required to conduct the webinar in the first place.

Webcast Vs. Webinar: What’s the Difference?

Webcasts predominantly utilize a one-to-many broadcasting model. Though equally as interactive as webinars, webcasts offer a bit more control. Their strength lies in transmitting information to boundless audiences with a structured format and limited interruptions. Webcasts are unparalleled when the mission is to ensure widespread information dissemination without necessitating real-time feedback.

 

Webinars, conversely, are generally geared toward smaller audiences and are inherently more casual and interactive, allowing for real-time discussions and Q&As. When considering the dynamics of webinar vs. webcast, webinars engage in a more informal way, while webcasts captivate with scale and a polished, professional feel.

Scale

Webcasts are designed for extensive reach, ideal for audiences in the thousands, while webinars typically serve smaller groups.

With platforms like GlobalMeet, webcasts often present a more polished, broadcast-quality experience, whereas webinars might have a more casual setup.

Webcasts often benefit from a well-rehearsed and sometimes sim-live pre-recorded format, ensuring smooth delivery. Webinars, though live and adaptive, can be more prone to disruptions.

Webcasts excel in areas like corporate announcements, investor relations and HR updates. Webinars are more common for training sessions and smaller less formal engagements.

Webcasts also offer the capability to morph into hybrid events. This means that while the primary broadcast might be taking place in a specific location, there’s a virtual door wide open for remote attendees to join in. The beauty of webcasts as hybrid events lies in their ability to create an inclusive experience, ensuring that whether you’re in the auditorium or on your sofa, you’re part of the event, receiving the same content and engagement opportunities.

 

Additionally, webcasts come with a spectrum of management possibilities. Whether you prefer to take the reins and manage the event yourself, or you’d rather have a team of seasoned professionals handle the nitty-gritty details, webcasts have you covered. With options ranging from partially managed, where you get a helping hand and expert guidance, to fully managed events, where everything is taken care of for you, webcasts provide a tailored experience to meet your specific needs and comfort level.

Webcast Vs. Webinar: What About Features?

When diving deep into the functionalities and features of a webcast vs. webinar, we can begin to discern where each shines brightest. Platforms specializing in webcasts, like GlobalMeet, often come equipped with robust tools to ensure a broadcast-level experience, mirroring a television show or large-scale event, but adapted for digital audiences.

 

On the other hand, webinar platforms focus on fostering real-time interactions and off-the-cuff attendee input, often resembling a virtual classroom or meeting room, complete with collaborative tools and immediate feedback mechanisms.

Key Features of Webcasts
  • Production Quality: Webcasts emphasize high-definition video and audio, ensuring a crisp viewing experience.
  • Streaming Stability: With advanced CDN integration, webcasts promise reduced latency and buffer times, even for massive audiences.
  • Brand Customization: Webcast platforms provide advanced tools for branding the player, landing pages and even emails, giving businesses a consistent brand presentation.
  • Analytics and Reporting: Deep insights into audience behavior, viewing durations and engagement metrics are commonly associated with webcast platforms.
  • Security Measures: Encryption, password protection and login authentication are frequently built-in features to ensure the webcast content remains secure.
  • Pre-loaded Slides and Screen Sharing: A slide deck can be uploaded in advance of the presentation for advancing. Presenters can also share their screens to demonstrate processes or showcase presentations.
  • Breakout Sessions: Divide participants into smaller groups for more targeted discussions or training.
  • Interactive Whiteboards: Allow real-time collaboration, drawing and annotation.
  • Screen Sharing: Presenters can share their screens to demonstrate processes or showcase presentations.
  • Integrated Registration and Ticketing: Facilitate audience sign-ups, reminders and even monetization for premium content.

Webcast Vs. Webinar: What About Engagement?

Engagement remains a pivotal component in the digital event realm, determining not only the success of an event but also its retention rate and impact on the audience. In comparing a webcast vs. webinar, their engagement mechanisms differ significantly, shaped by their distinct purposes and audience dynamics.

 

Webcasts offer a unique blend of passive and active engagement. The nature of webcasts—being predominantly one-to-many—doesn’t mean they’re void of interaction. On the contrary, webcasts employ Q&A sessions, audience chat, live polling and social media integration to captivate and interact with their large audiences.

 

With GlobalMeet’s unique offerings, including its production services and the Centerstage managed feature, your guest speakers smoothly transition from a managed “backstage” greenroom space to the spotlight, all under the watchful eye of a seasoned event producer. Unlike the sometimes chaotic nature of webinars, where attendees might be hurriedly upgraded to panelists or thrust into a live Q&A without sufficient preparation, GlobalMeet ensures that you remain in full control of your event and message. This innovative approach guarantees an unparalleled handling of Q&A sessions, making sure that everything runs smoothly and according to plan.

 

Additionally, the sheer broadcast quality, the richness of content and the provision of supplementary materials can all enhance the user’s experience, making it immersive even in a primarily observational setting.

Engagement Features in Webcasts
  • Live Polling: Capture real-time audience sentiments and feedback.
  • Interactive Q&A: Foster two-way communication, allowing speakers to address audience queries.
  • Supplementary Content: Provide downloadable resources, slides, or transcripts to enrich the viewer’s experience.
  • Social Media Integration: Amplify reach and engagement by integrating social media sharing and comments.
  • Real-time Chat: Immediate communication between attendees and presenters, fostering a dynamic discussion environment.
  • Hand Raising and Live Participation: Attendees can signal they have a question or wish to contribute verbally.
  • Polls and Surveys: Quick tools to gather feedback or gauge understanding during the session.
  • Interactive Quizzes: Enhance learning and retention by incorporating quizzes during or post-presentation.

Why Should Your Business Choose a Webcast?

Navigating the digital era’s communication landscape, businesses are often at a crossroads, choosing between webcasts and webinars for their expansive communication needs. While both platforms have their strengths, webcasts hold a distinct advantage in several critical areas.

 

Webcasts shine, especially when it comes to broadcasting to massive audiences, making them a perfect fit for global companies or those aiming to make a big splash. They can accommodate thousands, even 100,000k+ attendees, breaking down geographic barriers and creating an inclusive environment where everyone, from various office locations to international stakeholders, gets the same information simultaneously.

 

But here’s where webcasts really stand out for mission-critical events, particularly for Fortune 1000 companies or scenarios where a lot is at stake, like when share prices hang in the balance. With their reliability and high production value, webcasts provide a fail-safe platform ensuring that crucial messages are delivered flawlessly and professionally, leaving no room for error or miscommunication.

 

In terms of presentation and interactivity, webcasts also offer more flexibility. Presenters can easily weave in multimedia elements—videos, slides, graphics—elevating the quality of the content and ensuring a consistent and powerful brand message. This blend of scalability, high production value, and reliability uniquely positions webcasts as the premium choice for businesses aiming to leave a lasting impact with their communication efforts.

 

As the digital realm permeates deeper into our professional and personal lives, choosing the right tools for communication becomes an art. Webcasts and webinars, though seemingly similar, cater to different audience dynamics and purposes. While webinars are fantastic for interactive, close-knit gatherings, webcasts, especially those facilitated by platforms like GlobalMeet, shine when delivering polished, secure content to a wider audience.

 

Recognizing these distinctions can significantly impact how effectively we relay messages, train teams, or market products. As the emphasis on virtual communication grows, the right choice could be the difference between merely reaching an audience and truly engaging them. Explore GlobalMeet’s offerings today and chart a course toward more impactful, expansive and efficient communication for your business.

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Maximizing the Benefits of Virtual Events in the Tech Industry

In today’s tech-driven world, whether you are at the helm of a cutting-edge SaaS firm, delivering top-notch IT solutions to global enterprises, or pushing the boundaries of innovation in any sector, webcasting technology can revolutionize how your organization is attacking lead generation, brand enhancement, and internal communication.

Stirring Up Enthusiasm for Your Products

Webcasts serve as dynamic tools to generate excitement and foster trust among end-users, regardless of their position in the sales journey. Equipped with comprehensive analytics, you no longer need to rely on guesswork to assess your webcast’s impact. Benefits of virtual events, such as engaging features like audience chat, polling, and Q+A sessions keep your viewers hooked, offering valuable insights into which aspects of your content resonate most with your audience.

 

Most importantly, webcasts allow you to deliver product-focused information and education in an engaging manner. Tailor your content to suit your audience’s preferences, so your sales team can seal the deals.

Crafting a Distinct Brand Identity

Your brand is your digital calling card, and personalizing webcasts by incorporating your brand’s colors, logos, and other elements can elevate your company’s presence.

Harnessing Your Customers as Brand Advocates

Chances are, you have a base of satisfied clients who are already fans of your services. Let them take the spotlight by featuring guest presenters, pre-recorded videos, and testimonials that highlight the most valuable aspects of your products and services. With GlobalMeet Webcast, you can seamlessly weave these elements together for a polished and professional presentation, all while ensuring crystal-clear audio and video quality.

Establishing Thought Leadership in Your Field

Webcasts serve a multitude of purposes, from lead generation to educating end-users about product features, service offerings or introducing new innovations. Thought leadership is no longer just a marketing buzzword; it’s a vital strategy for tech companies looking to gain trust and stay top-of-mind with clients and prospects. Lead the conversation in a compelling, dynamic manner and give your audience the option to revisit it with on-demand viewing.

Safeguarding Proprietary Knowledge and Insights

Whether you’re hosting a product launch or an investor relations earnings call, certain information should remain confidential, shielded from competitors and sometimes the public eye. Enterprise-level security measures, including gated access, password protection, and login authentication, ensure your event is safe and secure.

Generating Revenue

While putting your brand in the spotlight is crucial, it’s important to maximize your events to net a positive ROI. GlobalMeet Webcast offers seamless API integration with your CRM and other tools, empowering your sales team to follow up with leads post-event, address their specific pain points, and close deals that align with your sales targets.

Room to Expand

GlobalMeet is not just a one-size-fits-all solution; it offers the flexibility to sell, promote, and build brand trust through one-to-many interactions efficiently and cost-effectively. Utilizing the benefits of virtual events, you can easily scale up to reach global audiences numbering in the thousands, all while presenting your company and events in a manner that mirrors the excellence of the services and products you provide.

 

Connect with us today to schedule a demo and discover how GlobalMeet can empower your tech endeavors.

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How to Attract and Retain Talent with Video

Recruiting and talent acquisition pose significant challenges in today’s highly competitive job market. Surprisingly, a mere 46% of HR professionals in the United States have the necessary readiness to embrace virtual recruiting and hiring processes. Moreover, the ongoing phenomenon known as The Great Resignation has led to a surge in job-hopping, reaching unprecedented levels.

 

Statistics reveal that roughly three in five workers intend to quit their jobs in 2023. As a result, organizations must prepare to equip themselves with the tools and strategies to engage and interact with candidates effectively through video-based platforms.

 

Video content has emerged as a crucial tool for HR teams in the financial sector, particularly in dispersed work environments. Its versatility and impact make it an effective talent acquisition tool. Here are three important ways HR teams can harness the power of video content to attract and retain talent:

Improve Onboarding Experience

Joining a remote or hybrid workforce and undergoing onboarding solely through reading extensive volumes of information can be challenging. In the past, in-person onboarding involved various activities such as meet and greets, lunches, face-to-face meetings, and other interactions that fostered a sense of comfort and belonging. However, onboarding processes need to adapt to the virtual environment, with video-based training taking center stage to ensure that new employees do not feel like they are missing out and create a more inclusive and impactful onboarding process that sets the stage for success in the new role.

Maximize Talent Acquisition

To enhance talent acquisition efforts, welcome videos, short company introductions, and glimpses into cultural events can create an immersive experience for candidates. Recruiters can share these videos in advance to generate interest and excitement. For candidates genuinely considering multiple companies, these videos can play a crucial role in communicating the company’s unique selling points, building emotional connections, and ultimately influencing candidates to choose one company over others.

Boost Employee Engagement

After onboarding new hires, providing consistent video content to all employees is incredibly beneficial. This approach ensures a standardized experience for new and existing team members, fostering a sense of connection and unity regardless of physical location. By utilizing remote video production tools, HR teams can enhance employee engagement through dynamic features and, importantly, gain the independence to create such content.

Discover How to Unleash the Power of Video in Financial Services

To learn more about the transformation of video in the financial services industry and develop a robust video strategy for talent teams, download the free white paper today. For additional information about GlobalMeet, reach out to our sales team today.

Ensuring Security in Today’s Virtual World

In today’s digital world, it’s crucial to understand the importance of privacy and security when hosting a virtual event. While the terms privacy and security may seem interchangeable, there are slight differences between the two concepts. Choosing the right webcasting technology for your needs can help ensure both privacy and security of your event.

At GlobalMeet, we understand the importance of enterprise-grade security for virtual events. Continue reading below to learn more about how our enterprise-grade security measures can help protect your event.

Understanding the Key Differences Between Online Security and Privacy

Privacy ensures that no one outside your organization can listen in on your virtual event. After all, you don’t want intruders accessing trade secrets or confidential information discussed during your event. On the other hand, security ensures that hackers and other cybercriminals cannot use your virtual event connection to access your entire network.

 

For certain events, such as internal product launches and financial reviews, stakeholders may need to know that your event and its contents are kept private. In many instances, it’s even required by law to ensure certain information remains confidential.

 

Similarly, if you’re holding a C-level quarterly update, you want your discussions kept private. The same applies to town halls where you may share proprietary or confidential company information.

Why Strong Security Measures are Crucial for Building Trust with Customers

According to the latest Cost of a Data Breach Report published by IBM and the Ponemon Institute, data breaches cost companies an average of $4.24 million per incident. Additionally, data breaches can cost a company the trust of its employees, customers, clients, and partners. As a result, protecting personal information requires adequate security, as it has since the inception of the internet.

Discover How GlobalMeet Webcast Can Help with Your Security and Privacy

GlobalMeet Webcast is proud to offer a wide range of features to ensure the privacy and security of your event. These features include multi-factor authentication, encryption technologies and security controls.

 

Whether you are planning to host a virtual or hybrid event, it’s crucial to ensure the privacy and security of all attendees. Schedule a demo today to learn more about GlobalMeet Webcast and how our enterprise-grade security can assist you.