3 Best Practices for Driving Inbound Leads in 2023
Inbound marketing is one of the most powerful marketing levers to pull in your business. Inbound marketing involves crafting high-quality, targeted content that attracts your ideal audience and builds a long-term relationship with them. This might be an annual e-book that is free to download once an email address is given or an on-demand video series. On the opposite hand, outbound marketing involves proactively reaching out to a customer through paid advertising or direct sales messages.
The Benefits of Inbound Marketing
Businesses love inbound marketing for various reasons; first of all, the ROI is high, and companies can see a solid return. Also, there are tons of automation platforms to make inbound marketing “always on” and easy. 76% of companies use some sort of automation to streamline, increase efficiency, and automate manual, repetitive tasks. Additionally, inbound marketing brings the customer to the business, allowing them to interact on the website, sign up for free downloads, register for online events, and more. It captures the audience in the content marketing flywheel and increases the frequency of exposure to the company.
When executed with a strong plan in place, inbound marketing can be one of the most profitable tools for your business. If you’re looking to polish up your inbound strategies, here are a few tips.
Best Practices for Driving Inbound Leads
1. Host a Variety of Webcasts
Webcasts help you attract, nurture, and retain customers cost-effectively and efficiently. A well-planned virtual events calendar throughout the year is constantly peppered with relevant educational topics your audience is interested in. For 45 minutes to an hour, attendees are actively engaged with your company, brand, and message. In the digital world, that’s a long time! When the average person only reads about 20% of a webpage or a blog post, capturing undivided attention for an hour is highly beneficial. Experiment with the format and style with an innovative webcast solution like GlobalMeet Webcast to see what resonates best with your audience.
2. Increase SEO Presence
SEO is one of the most significant drivers of inbound leads and revenue; after all, these are highly qualified, ready-to-buy users who are actively searching for a business or product like yours. 91% of businesses find SEO “very profitable,” so make sure your top-ranked pages include clear call-to-actions to demo or buy.
3. Repurpose Video Content
Video content is often long-form and requires more intensive work in editing and production; that being said, don’t just use a video once. If your business hosts an hour-long webcast, chop that up into digestible 10-minute videos and host them behind a gated form. Repurpose them into email nurture content or a welcome sequence when someone signs up for your newsletter. You can even re-post them on social media like LinkedIn or YouTube. Extend the shelf life of your webcasts by analyzing audience engagement metrics to see what topics resonated best with your audience, and dive deeper into those niches in new content down the road.
GlobalMeet Webcast for Inbound Marketing
Webcasts and videos are one of the most popular tools in inbound marketing, and an innovative webcast solution is critical to getting a virtual event strategy off the ground. GlobalMeet Webcast allows you to dive deep into robust analytics to measure your webcast’s effectiveness and helps you extend the shelf life of your content by creating on-demand recordings. For global inbound marketing, utilize live event translations and captioning to increase accessibility, and rest assured, knowing your inbound marketing webcast strategy is working when you’re not. Schedule a demo today to learn more.