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5 Tips for Virtual Event Best Practices

Whether delivering financial updates at a shareholder’s meeting, leading the launch of a new product, or educating customers about the latest product features, all great virtual events share a few common elements.

 

Integrating these key components into your virtual and hybrid events can help enhance audience engagement, your brand recognition, and encourage a bump in attendance at your next event. Moreover, a powerful virtual event can pay for itself in both sales and customer loyalty.

 

Now, the question arises: What are the five essential elements that every successful virtual event should have to maximize your Return on Investment (ROI)?

1. Engagement through Interactive Features

Today’s virtual events must compete with in-person events with all the high-tech bells and whistles, combined with the opportunity for in-person chit-chat and networking. But virtual and hybrid events can be just as good as in-person gatherings if you implement the right tools. 

 

A virtual event solution provides opportunities to reach even more people than an in-person event could, in even more compelling ways. To help your virtual event stand out, make sure you give your attendees plenty of chances to interact. Features like polling, Q+As and audience chat can set your event apart. 

2. Add Creativity into Your Marketing Strategies and Presentations

Technology, of course, plays a key role in how compelling your virtual event can be. But you also want to put your most creative marketing minds in charge of promoting your event through email, social media, and other lead generation campaigns.

 

Collect presenter bios to benefit your marketing campaigns. Be sure to agree on the content they will share in advance of the event to generate buzz around the event. Consider interviewing one of the presenters in a recorded video to post on LinkedIn and other social channels.

3. Tailor Your Content for Targeted Audience Engagement

From your marketing campaigns to the event presentations, be sure every piece of content you develop speaks directly to your target audience. You’ll want to involve your sales and marketing teams to create an audience persona — your ideal customer who will be attending the event. 

 

Then, show them what pain points they have that your virtual event can help them solve. It might help to poll your audience in advance via email to determine what features of your business they hope to learn more about. Then, you can tailor content to address those needs. 

4. Highlight Your Brand Presence

Your marketing team and event planners will put a lot of time and manpower into creating content and producing an event that will speak directly to your audience. You want to make sure that your audience knows where all the valuable content comes from. It is important to focus on your branding before, during, and after the event.

 

GlobalMeet offers personalized branding for landing pages, the event itself, marketing resources and emails before and after the event. You can tailor your content to match your company’s branding guide, including the colors, fonts, logos, and design styles that are unique to your brand.

5. Conclude with a Clear Call to Action

When attendees exit your virtual event, they should be clear about their next steps. Your brand should be firmly embedded in their mind and think of your company as the industry expert in your field. 

 

Be sure to leave audience members with a clear directive. Maybe you want them to buy a new product or add a feature to their Software-as-a-Service (SaaS) subscription. You can provide a limited-time-only discount code only for event attendees, so they can save money by purchasing within the next 48 hours. Whatever incentive you offer to your attendees, you want them to exit your virtual event with a clear idea of what they should do next. 

 

Keep these five tips in mind when you produce your next webcast. GlobalMeet has all the tools you need to produce a great virtual event. Schedule a demo today to learn more. 

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How to Host a Virtual Town Hall Meeting

In today’s digital-first world, virtual town hall meetings have become a game-changer in corporate communication. They’re an ideal way to connect leadership with a distributed workforce, fostering a sense of community and transparency across any organization. 

 

Whether you’re leading a Fortune 500 company or an emerging business, mastering the art of hosting effective virtual town halls can revolutionize your internal communications and align your teams with your company’s vision. Let’s dive into what makes these meetings tick, their benefits and how to host a virtual town hall meeting seamlessly with GlobalMeet.

 

In this comprehensive guide, we’ll cover:

  • What are virtual town hall meetings?
  • What goes on in virtual town halls?
  • What are the benefits of virtual town halls?
  • Virtual town hall agenda example
  • How to host a virtual town hall meeting
  • Town halls with GlobalMeet

What Are Virtual Town Hall Meetings?

A virtual town hall meeting is a digital evolution of the traditional town hall forum, adapted for the modern, interconnected corporate world. These meetings provide a virtual space where employees and management converge to exchange information, ideas and feedback. It’s a concept that transcends physical barriers, bringing together a dispersed workforce, from various departments and geographic locations, into a single, cohesive assembly.

The Dynamics of Virtual Town Halls

At its core, a virtual town hall is an interactive online event. Senior management and leaders utilize a virtual event platform to communicate company updates, policy changes and strategic directions. These meetings are designed for two-way communication. Employees are encouraged to engage in dialogues, pose questions and provide their insights, making these sessions an inclusive experience.

 

One of the unique aspects of virtual town halls is their ability to level the playing field. Unlike traditional in-person meetings where seating arrangements might create a hierarchy of visibility and engagement, virtual town halls offer every participant a ‘front-row’ experience. This setup fosters a sense of equality and encourages more open and balanced participation.

The Benefits of Going Virtual With Your Town Halls

Switching to virtual town halls offers several advantages over traditional, in-person gatherings:

  • Cost-Effectiveness and Scalability: Virtual town halls eliminate the logistical challenges and costs associated with physical venues, travel, and accommodation. They are easily scalable, capable of accommodating anything from a small team to 100,000+ employees across the globe.
  • Enhanced Engagement: Innovative digital tools, such as surveys, polling, Q&A, audience chat, social media feeds​ and dynamic layouts, transform passive listeners into active participants. These features enrich the experience and ensure higher engagement levels.
  • Flexibility and Convenience: Participants can join from anywhere, be it their office, home, or on the move. This flexibility results in higher attendance and participation rates.
  • Data and Feedback Collection: Virtual platforms enable the collection of valuable data, like engagement metrics and real-time feedback, helping organizations to gauge the effectiveness of their communication and make informed decisions for future meetings.

Incorporating GlobalMeet into Your Virtual Town Halls

While virtual town halls offer numerous advantages, their success heavily depends on the chosen platform’s capabilities. This is where GlobalMeet excels. Our platform is tailored to enhance your virtual town hall experience, providing advanced features and tools that make organizing and hosting these events straightforward and effective.

 

Whether you’re hosting a small internal meeting or a large-scale global event, GlobalMeet is equipped to handle your needs with ease. We offer robust security features to protect your discussions, flexible speaker options to accommodate multiple presenters and interactive elements to keep your audience engaged.

 

At GlobalMeet, we understand that every organization has unique needs. That’s why we offer both a webinar platform license and professionally managed event options, allowing you to choose the level of support that best fits your event. 

What Goes On in Virtual Town Halls?

Virtual town halls are dynamic and multifaceted events that serve as a nexus for communication within an organization. Let’s break down the typical components and activities that make up these engaging digital assemblies.

Key Activities in Virtual Town Halls

Leadership Addresses

These meetings often commence with senior management, including CEOs and department heads, presenting the company’s current status, achievements, challenges and future plans. This segment sets the stage and provides context for the rest of the discussion.

Different departments or teams may present their updates, showcasing recent successes, ongoing projects, or future endeavors. This broadens employees’ understanding of the company’s diverse operations.

A vital component of virtual town halls, Q&A sessions invite employees to ask questions via chat. With fully managed events, you can gain access to GlobalMeet’s Centerstage managed feature, where special guests cameo on video during a live event to ask a question or contribute to an ongoing discussion. This not only clarifies doubts but also fosters transparency and trust within the organization.

Real-time polling and surveys are often conducted to gather instant feedback, gauge employee sentiments, or make collective decisions. This immediate interaction enhances engagement and makes employees feel valued.

Acknowledging individual or team achievements during town halls boosts morale and motivates employees. It’s an opportunity to celebrate successes and reinforce positive behaviors aligned with company values.

Sometimes, town halls include segments on professional development, where new training programs, learning resources, or career advancement opportunities are introduced.

Virtual town halls are often used to make significant announcements such as mergers, acquisitions, or strategic shifts, ensuring that all employees receive this information instantaneously.

What are the Benefits of Virtual Town Halls?

Virtual town halls offer unique advantages that can significantly impact an organization’s communication strategy.

Enhanced Accessibility and Inclusivity

These meetings break down geographical barriers, allowing global participation. Employees from various locations can join, fostering a sense of unity and inclusion.

With advanced analytics capabilities of platforms like GlobalMeet, organizations can gain insights into participant engagement and feedback, allowing for continuous improvement in their communication strategies.

Virtual town halls offer a platform for open dialogue between employees and management. This transparent communication helps in aligning the workforce with the company’s vision and goals.

Virtual town halls can be recorded, providing an opportunity for those who missed the live event to catch up, and for attendees to revisit key discussions.

By going virtual, companies save on the expenses and logistical complexities associated with physical events. This efficiency extends to attendees as well, who save time by joining from their preferred locations.

With tools like live polling, Q&A and chat functionalities, virtual town halls transform from passive listening experiences to interactive sessions.

Whether it’s for a small team or an enterprise-wide gathering, virtual town halls can be scaled to fit any size, catering to hundreds or 100,000+ participants without compromising the quality of interaction.

GlobalMeet builds an inclusive culture that breaks down language barriers, fosters team building and improves accessibility and inclusivity with live interpretations or captions during events.

In essence, virtual town halls, powered by robust platforms like GlobalMeet, are transforming corporate communication, making it more inclusive, engaging and effective. They are an indispensable tool in today’s fast-paced, globally dispersed corporate world.

Virtual Town Hall Agenda Example

Crafting an engaging agenda is key to a successful virtual town hall. Here’s an example agenda that leverages the capabilities of GlobalMeet’s solution.

Dynamic Kick-Off
  • Introduction: Begin with a lively and engaging introduction. This could be a surprising fact, a thought-provoking question, or a brief, impactful story relevant to your organization’s current focus.
  • Icebreaker Activity: Use GlobalMeet’s interactive features for a virtual icebreaker. This could be a quick poll, a fun trivia question about the company, or a creative visual puzzle to get everyone’s gears turning.
  • Company Overview: Present an overview of the company’s recent achievements and current status. Utilize GlobalMeet’s high-quality video and slide-sharing capabilities to present engaging visuals.
  • Departmental Highlights: Have department heads share their latest updates, achievements, and upcoming projects. This segment can include short video clips or interactive graphics to maintain audience interest.
  • Milestone Celebrations: Acknowledge any significant company milestones, anniversaries, or awards, enhancing the sense of community and shared success.
  • Open Forum:  Utilize GlobalMeet’s Centerstage Managed Feature to allow employees to ask questions on video. This session is moderated to ensure a smooth flow of conversation.
  • Live Polling: Conduct live polls during the Q&A to gauge employee opinions on key topics or to make decisions on lighter, more engaging subjects.
  • Guest Speaker or Workshop: If applicable, include a segment with a guest speaker or a brief workshop on a topic of interest, such as mindfulness or professional development.
  • Speak the Language: GlobalMeet’s language captions and live interpreters break down language barriers, fostering accessible, credible and effective global communication.
  • Future Goals and Objectives:  Share the company’s vision for the upcoming quarter or year. This is an opportunity to align everyone with the organization’s future direction.
  • Announcements of Upcoming Events: Inform the employees about upcoming events, training sessions, or town halls, creating anticipation and ensuring continued engagement.
  • Motivational Close: End the town hall on a high note. This could be a positive message from the CEO, a highlight reel of employee achievements, or an inspiring story that resonates with the company’s values.
  • Feedback Request: Encourage participants to provide feedback on the town hall via GlobalMeet’s survey tool, emphasizing the importance of their opinions in shaping future meetings.

How to Host a Virtual Town Hall Meeting

Organizing a successful virtual town hall meeting can significantly impact your company’s internal communication and employee engagement. Here’s how to host a virtual town hall meeting that leaves a lasting impression on your audience.

  1. Establish Clear Goals

When it comes to hosting a virtual town hall meeting, defining your purpose is the first and crucial step. Are your goals centered around corporate updates, boosting employee engagement, or conveying strategic announcements? Understanding your audience is equally important. Determine whether you’re addressing the entire organization, certain departments, or a combination of internal and external stakeholders.

  1. Scheduling and Familiarization

Scheduling your virtual town hall meeting is a critical aspect, especially if your audience spans multiple time zones. Familiarize yourself with all the features that GlobalMeet offers, ensuring you leverage its full potential for effective streaming and engaging audience interaction.

  1. Content Preparation

A well-crafted agenda is essential for a successful virtual town hall. Outline all the topics and segments in your agenda and share them with attendees in advance. This approach sets clear expectations and helps in keeping the meeting structured. Conduct rehearsals for all speakers using GlobalMeet’s tools to ensure they are comfortable with both the technology and their content delivery.

  1. Technical Readiness

Make sure to conduct a thorough check of all technical elements, like audio and video quality, before the event. Preparing GlobalMeet’s interactive features such as Q&A, polling and chats in advance will enhance audience participation and engagement during the town hall.

  1. Execution of the Town Hall

Start your virtual town hall meeting punctually, respecting your attendees’ time. Engage your audience by utilizing GlobalMeet’s interactive tools and maintaining a dynamic and interactive presentation style. Adhering to the agenda is important, but remain adaptable to accommodate any real-time audience interactions or discussions that may arise.

  1. Post-Event Engagement

Post-event engagement is crucial. Share the recording of the town hall with those who couldn’t attend using GlobalMeet’s recording feature. Collecting feedback through surveys after the event is crucial in gathering insights to refine and improve future virtual town halls.

  1. Review and Improvement

Finally, review and improve your town hall meetings by analyzing engagement through GlobalMeet’s reporting and analytics. Understanding attendee behaviors and engagement levels is key. Use the feedback and data insights you collect for continuous improvement, ensuring each virtual town hall is more impactful than the last.

Learning how to host a virtual town hall meeting involves careful planning, leveraging the right tools, and engaging with your audience effectively. With GlobalMeet, you’re equipped to transform your town halls into memorable experiences for every participant.

Host a Virtual Town Hall with GlobalMeet

Each virtual town hall is an opportunity to align your workforce with your company’s vision and goals, making every employee feel valued and heard. Don’t let technical glitches or logistical challenges hinder your next big event. Connect with us today or schedule a demo and take the first step towards transforming your virtual events into impactful experiences.

Leveraging Virtual Events for Enhanced Corporate Communication

As your organization gears up for the upcoming Quarterly Business Review or All-Hands Meeting, shifting to a virtual event platform has its perks, especially in the context of remote work. Embracing webcasts for corporate communication can simplify the process, whether you’re addressing a group of 100 or 100,000+ employees or customers.

Confidence in Your Agenda and Presentation

For a high-stake corporate webcast, project confidence and enthusiasm about your content, setting the tone for an engaging and informative presentation. Each speaker should prepare notes and talking points in advance, ideally with a practice run or two, ensuring a smooth and polished delivery. If department heads are sharing their teams’ quarterly achievements and challenges, ensure they are well-prepared to handle any questions that may arise.

 

Facilitating Audience Interaction

In the world of corporate communication, it’s not just about delivering information; it’s about engaging your remote audience effectively. To achieve this, consider incorporating multimedia elements into your webcasts, such as video clips, images, and dynamic graphics, to make your presentations more visually appealing. It’s also important to encourage participation through real-time polls and surveys, allowing your audience to express their opinions and providing valuable insights for your organization.

 

Moreover, don’t underestimate the importance of post-virtual event engagement. After your corporate event, share the recorded webcast with your audience, making it accessible for those who couldn’t attend live. Provide follow-up space for ongoing discussion and questions, allowing employees or stakeholders to continue the conversation, share feedback, and build a sense of community. These interactive experiences and ongoing engagement can enable your webcasts to become a powerful tool for fostering meaningful connections in a remote work environment. GlobalMeet offers the flexibility and features to help you in this journey, making your corporate communication more effective and inclusive than ever before.

Adapting Your Tone to Different Audiences

Whether your presentation is directed towards employees, investors, customers, partners, or a board, it’s important to customize your approach. While the core content, such as presenting sales figures and growth, may remain consistent, your tone should cater to the specific audience. Investor presentations may require a more formal and polished tone, while employee briefings might adopt a somewhat more casual demeanor. Ensure that your tone and delivery align precisely with the audience you are addressing.

 

Elevating Corporate Communication Webcasts

GlobalMeet Webcast streamlines corporate communication in a remote work environment, offering both self-service and managed event services so you can focus on delivering your message, not the technology. With the ability to brand your webcast for a cohesive company identity, you can create a structured online experience. Features like audience polling and Q&A sessions promote meaningful interaction. A customized, branded experience allows for a controlled company identity and creates a structured experience online, while audience polling and Q&A features allow for appropriate interaction.

To access comprehensive instructions on creating a professional webcast experience for your upcoming corporate town hall, business review, board meeting, or all-hands meeting, download GlobalMeet’s Virtual Event Planning Guide today. For more information, contact our sales team today.

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Using Video to Elevate Your Wealth Management Firm’s Brand

With 275,000+ financial advisors operating in the United States, the challenge lies in setting your business apart from the crowd. In a landscape characterized by uniformity, it’s imperative for your financial advisors to distinguish themselves in order to thrive. Beyond top-tier analytical skills, a commitment to financial planning, and a genuine desire to assist clients, integrating cutting-edge technology, such as video, can be a pivotal factor in differentiating your firm in the bustling financial industry.

 

Remarkably, 90% of financial organizations operate either remotely or in a hybrid model, rendering video production a formidable obstacle. Combining time constraints, budget limitations, restricted bandwidth, and the steep learning curve of video, the task might appear too time consuming.

 

However, platforms like GlobalMeet Webcast make it feasible for wealth management firms to streamline and expand their video production efforts without necessitating a steep learning curve or extensive investment in new technology.

Four Effective Ways to Harness Video in Wealth Management

1. Commence with Simple Streaming

The simple act of turning on the camera and clicking “start” is just the beginning of deep diving into the world of video. These webcasts can be repurposed into YouTube videos or sliced into snackable content for distribution to prospects or customers through email. For instance, you could initiate a monthly webcast breaking down the latest market and investment trends and then follow up with a two-week email nurture sequence to reinforce your message. GlobalMeet Webcast offers robust analytics and tracking, enabling you to identify precisely which clients are participating and engaging.

 

2. Embrace In-House Production

Contrary to popular belief, you don’t necessarily need to outsource video production to an expensive studio. In many cases, the most compelling video content is created by your in-house financial advisors. Such content often feels more authentic and resonates better with consumers, who tend to respond more positively to user-generated content (UCG) that mimics a genuine conversation.

3. Practice Makes Perfect

As with any newly acquired skill, becoming comfortable and proficient with video calls for practice. Encourage both yourself and your team to convert client calls into video meetings, transform one-dimensional slide presentations into dynamic dialogues, and convert written quarterly updates into webcasts. The more you integrate video into your daily routines, the more effortless and expedient the video creation process will become. GlobalMeet Webcast caters to beginners and advanced users alike, simplifying the initial steps and empowering experienced users to elevate their production quality.

 

4. Establish a Valuable Resource Library

Clients often prefer to consume content on their own schedules and terms, which may not always align with a live webcast. Maintaining a dedicated space of on-demand video content allows clients to access information at their convenience. Be sure to include contact information for them to get in touch if they have questions.

GlobalMeet Webcast in the Financial Sector

GlobalMeet Webcast is your one-stop-shop for creating engaging virtual and hybrid events. For financial advisors and wealth management firms seeking to distinguish themselves, establish stronger client relationships, and boost revenue through virtual events, reach out to our sales team today for more information.

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Webcast vs. Webinar: Uncovering the Key Differences

In an era where businesses stretch across continents and time zones, staying connected has never been more crucial. Navigating this global landscape requires tools that can bridge distances and deliver messages with clarity and impact. Enter webcasts and webinars, the digital platforms reshaping how we think about meetings, presentations, and seminars. This article dives into the nuanced differences between a webcast vs. webinar, exploring their respective strengths to help you decide which best suits your business needs. Now, before we delve deeper into the differences between a webinar vs. webcast, let’s clarify: what is a webcast?

What is a Webcast?

A webcast is a digital transmission of audio and video content over the internet. Merging the terms “web” and “broadcast,” a webcast is somewhat similar to a traditional television or radio broadcast but accessed via web browsers on devices like computers, tablets, or smartphones.


One significant difference is that webcasts can offer advanced production services through managed events. This means you can either run the event yourself with a license or opt for a managed service like GlobalMeet’s, which ensures a professional touch and seamless execution.

Managed Webcasts: Managed webcasts invoke the expertise of the professionals, allowing them to orchestrate your virtual or hybrid event with varying levels of involvement. From pre-event planning, tech checks, and content optimization, to real-time management and post-event analytics, every detail can be meticulously handled to ensure a flawless experience.

Here’s the cool part: webcasts can be live virtual events, or they can just be something you watch later when you’ve got the time. Webcasts are primarily a one-way street, with someone sharing info to a massive audience. Whether it’s company updates, educational talks, new product reveals, or even concerts, webcasts are making waves. They connect tons of folks at once, no matter where they are. Handy, right?

 

Moreover, the ability to go hybrid with webcasts—thanks to the managed services—adds another layer of versatility. You can have a physical audience while simultaneously broadcasting to a global audience, ensuring no one misses out.

Hybrid Webcasts: A hybrid event seamlessly blends live, in-person participation with a virtual online component. It achieves success when it ensures that attendees, whether they are physically present or joining remotely, share a unified experience, have equal opportunities for participation, and are provided with equally compelling content.

How Does a Webcast Work?

At its core, a webcast is all about tech working smoothly behind the scenes. You start with content, like video from a camera or audio from a mic. That gets processed through an encoder, which is just tech-speak for something that preps it for online streaming.

 

Once that’s done, the content gets sent to servers, which then send it out to viewers via the internet. This is where the Content Delivery Networks (CDNs) step in. Think of CDNs as super-efficient delivery tools, seeing that the content gets to viewers without hiccups, wherever they are.

 

For viewers, it’s pretty simple: get a device, find a decent internet connection, and open a web browser. Click on the webcast link, and you’re in! This makes it possible for large volumes of people to tune in all at once, giving presenters a killer platform and a touch of genuine spontaneity.

What are the Use Cases of a Webcast?

Webcasts fit snugly into various corporate scenarios due to their expansive reach and dynamic presentation style. Given their broad applicability and scalable nature, webcasts are fast becoming a mainstay in modern corporate communication strategies, adapting to diverse needs and scenarios. Let’s delve into some of the key use cases where webcasts have proven vital:

Investor Relations

For public companies or those looking to go public, maintaining a transparent and ongoing dialogue with investors is critical. Quarterly updates, earnings calls, or even crisis communications can be effectively managed through webcasts. They offer an avenue for companies to present their financial health, future outlook and address investor concerns, ensuring trust and credibility.

In the realm of marketing, capturing leads and driving demand is paramount. Webcasts play a pivotal role here. By hosting informational sessions, product launches, or expert panels, businesses can attract potential customers, offering them valuable content while subtly pushing them down the sales funnel.

Upholding a cohesive corporate culture and vision is imperative. Town hall broadcasts via webcasts offer a perfect solution, allowing CEOs and top-level executives to communicate directly with all employees, irrespective of their location. Through these webcasts, employees get a sense of belonging, fostering a unified organizational ethos.

Traditional training sessions are resource-intensive but also restrictive, given they can only cater to a limited number of attendees. With webcasts, businesses can efficiently roll out onboarding sessions or training modules, giving the new recruits or existing employees access from anywhere, anytime.

The world of HR is always evolving, with new policies, benefits, or even regulatory changes. Webcasts provide an efficient medium for HR professionals to update employees about these changes. Through interactive sessions, they can also address queries and concerns in real time for clarity and compliance.

When it comes to tradeshow events, showcasing products, or unveiling new innovations, webcasts serve as the digital stage for companies to shine. They create an interactive space where businesses can engage with a global audience, ensuring that participants get a front-row seat to the latest industry developments.

What is the Optimal Audience Size of a Webcast?

Webcasts are tailored for broadcasting to sizable audiences, but the optimal number hinges on several factors. First off, what’s the webcast for? If it’s a big company update or a town hall meeting, you’re probably aiming to get thousands tuned in. But if you’re launching some niche product or doing specialized training, you might be chatting with a smaller, more select bunch.

 

Then there’s the technical infrastructure, which includes bandwidth and server capabilities, as these components should align with the anticipated audience size. Modern webcasting platforms can support huge numbers and maintain smooth streaming without disruptions.

 

Interactivity, content personalization, and cost also play significant roles in determining audience size. As viewer count grows, managing real-time engagements like Q&A sessions becomes challenging. Smaller audiences allow for tailored content, addressing specific concerns, whereas larger groups often receive more generalized material.

 

In all of this, managed webcasts stand out as they offer unparalleled support and expertise, making sure that your event, be it a critical corporate announcement or a large-scale tradeshow, hits all the right notes, regardless of its size or complexity.

What is a Webinar?

A webinar, short for “web seminar,” is an online interactive event where a speaker or multiple speakers present a topic to an audience. Unlike the broadcast nature of webcasts, webinars are more like interactive workshops or lectures conducted over the internet, usually to small numbers and are more informal in nature.

 

Webinars are typically more casual events that provide opportunities for participants to ask questions and interact with presenters more ad hoc, making them engaging and participatory and less mission critical. Most of the time, webinars are about teaching something new, showing off a product or offering training.

How Does a Webinar Work?

The functionality of a webinar is rooted in its interactive nature. Typically, a host or presenter will use webinar software that allows them to share slides, videos and other multimedia content in real time. Attendees join the webinar through a link and can watch the presentation, listen to the speaker and often participate through features like polls, Q&A sessions, or chat functionalities. Some webinars also allow for breakout sessions where participants can be grouped into smaller discussions. Since they’re usually live, the success of a webinar often depends on the real-time engagement between the presenter and the audience, making it essential for hosts to be responsive and adaptive.

What Are the Use Cases of a Webinar?

Webinars serve a variety of purposes depending on the organization’s objectives. When compared to webcasts, webinars are generally a more casual type of event for smaller businesses. They often don’t require some of the more high-level planning for C-Suite and leadership, nor for the message’s consistency, clarity and importance.

 

Webinars are solid tools for educational or training sessions, where the interactive element allows for immediate feedback and clarification. Companies also use webinars for product launches, where real-time Q&A can address potential customer queries instantly.

 

Additionally, webinars can be utilized for lead generation in marketing campaigns, as they can attract potential clients interested in a topic and offer them valuable insights, positioning the hosting company as an industry authority.

 

And lastly, some businesses hold webinars for internal purposes, such as training sessions for new software implementations or updates on company policies.

What is the Optimal Audience Size of a Webinar?

Because webinars are all about the chat, they’re usually better with a smaller crowd. The sweet spot? It varies, but having somewhere from a handful to a few hundred people tends to work well. This way, the host can keep up with questions and keep things lively.

 

Too large an audience can dilute the interactive experience, making it challenging to address individual concerns or feedback, while too small an audience might not justify the effort and resources required to conduct the webinar in the first place.

Webcast Vs. Webinar: What’s the Difference?

Webcasts predominantly utilize a one-to-many broadcasting model. Though equally as interactive as webinars, webcasts offer a bit more control. Their strength lies in transmitting information to boundless audiences with a structured format and limited interruptions. Webcasts are unparalleled when the mission is to ensure widespread information dissemination without necessitating real-time feedback.

 

Webinars, conversely, are generally geared toward smaller audiences and are inherently more casual and interactive, allowing for real-time discussions and Q&As. When considering the dynamics of webinar vs. webcast, webinars engage in a more informal way, while webcasts captivate with scale and a polished, professional feel.

Scale

Webcasts are designed for extensive reach, ideal for audiences in the thousands, while webinars typically serve smaller groups.

With platforms like GlobalMeet, webcasts often present a more polished, broadcast-quality experience, whereas webinars might have a more casual setup.

Webcasts often benefit from a well-rehearsed and sometimes sim-live pre-recorded format, ensuring smooth delivery. Webinars, though live and adaptive, can be more prone to disruptions.

Webcasts excel in areas like corporate announcements, investor relations and HR updates. Webinars are more common for training sessions and smaller less formal engagements.

Webcasts also offer the capability to morph into hybrid events. This means that while the primary broadcast might be taking place in a specific location, there’s a virtual door wide open for remote attendees to join in. The beauty of webcasts as hybrid events lies in their ability to create an inclusive experience, ensuring that whether you’re in the auditorium or on your sofa, you’re part of the event, receiving the same content and engagement opportunities.

 

Additionally, webcasts come with a spectrum of management possibilities. Whether you prefer to take the reins and manage the event yourself, or you’d rather have a team of seasoned professionals handle the nitty-gritty details, webcasts have you covered. With options ranging from partially managed, where you get a helping hand and expert guidance, to fully managed events, where everything is taken care of for you, webcasts provide a tailored experience to meet your specific needs and comfort level.

Webcast Vs. Webinar: What About Features?

When diving deep into the functionalities and features of a webcast vs. webinar, we can begin to discern where each shines brightest. Platforms specializing in webcasts, like GlobalMeet, often come equipped with robust tools to ensure a broadcast-level experience, mirroring a television show or large-scale event, but adapted for digital audiences.

On the other hand, webinar platforms focus on fostering real-time interactions and off-the-cuff attendee input, often resembling a virtual classroom or meeting room, complete with collaborative tools and immediate feedback mechanisms.

Key Features of Webcasts

Production Quality: Webcasts emphasize high-definition video and audio, ensuring a crisp viewing experience.

Streaming Stability: With advanced CDN integration, webcasts promise reduced latency and buffer times, even for massive audiences.

Brand Customization: Webcast platforms provide advanced tools for branding the player, landing pages and even emails, giving businesses a consistent brand presentation.

Analytics and Reporting: Deep insights into audience behavior, viewing durations and engagement metrics are commonly associated with webcast platforms.

Security Measures: Encryption, password protection and login authentication are frequently built-in features to ensure the webcast content remains secure.

Pre-loaded Slides and Screen Sharing: A slide deck can be uploaded in advance of the presentation for advancing. Presenters can also share their screens to demonstrate processes or showcase presentations.

Breakout Sessions: Divide participants into smaller groups for more targeted discussions or training.

Interactive Whiteboards: Allow real-time collaboration, drawing and annotation.

Screen Sharing: Presenters can share their screens to demonstrate processes or showcase presentations.

Integrated Registration and Ticketing: Facilitate audience sign-ups, reminders and even monetization for premium content.

Webcast Vs. Webinar: What About Engagement?

Engagement remains a pivotal component in the digital event realm, determining not only the success of an event but also its retention rate and impact on the audience. In comparing a webcast vs. webinar, their engagement mechanisms differ significantly, shaped by their distinct purposes and audience dynamics.

Webcasts offer a unique blend of passive and active engagement. The nature of webcasts—being predominantly one-to-many—doesn’t mean they’re void of interaction. On the contrary, webcasts employ Q&A sessions, audience chat, live polling and social media integration to captivate and interact with their large audiences.

With GlobalMeet’s unique offerings, including its production services and the Centerstage managed feature, your guest speakers smoothly transition from a managed “backstage” greenroom space to the spotlight, all under the watchful eye of a seasoned event producer. Unlike the sometimes chaotic nature of webinars, where attendees might be hurriedly upgraded to panelists or thrust into a live Q&A without sufficient preparation, GlobalMeet ensures that you remain in full control of your event and message. This innovative approach guarantees an unparalleled handling of Q&A sessions, making sure that everything runs smoothly and according to plan.

Additionally, the sheer broadcast quality, the richness of content and the provision of supplementary materials can all enhance the user’s experience, making it immersive even in a primarily observational setting.

Engagement Features in Webcasts

Live Polling: Capture real-time audience sentiments and feedback.

Interactive Q&A: Foster two-way communication, allowing speakers to address audience queries.

Supplementary Content: Provide downloadable resources, slides, or transcripts to enrich the viewer’s experience.

Social Media Integration: Amplify reach and engagement by integrating social media sharing and comments.

Real-time Chat: Immediate communication between attendees and presenters, fostering a dynamic discussion environment.

Hand Raising and Live Participation: Attendees can signal they have a question or wish to contribute verbally.

Polls and Surveys: Quick tools to gather feedback or gauge understanding during the session.

Interactive Quizzes: Enhance learning and retention by incorporating quizzes during or post-presentation.

Why Should Your Business Choose a Webcast?

Navigating the digital era’s communication landscape, businesses are often at a crossroads, choosing between webcasts and webinars for their expansive communication needs. While both platforms have their strengths, webcasts hold a distinct advantage in several critical areas.

 

Webcasts shine, especially when it comes to broadcasting to massive audiences, making them a perfect fit for global companies or those aiming to make a big splash. They can accommodate thousands, even 100,000k+ attendees, breaking down geographic barriers and creating an inclusive environment where everyone, from various office locations to international stakeholders, gets the same information simultaneously.

 

But here’s where webcasts really stand out for mission-critical events, particularly for Fortune 1000 companies or scenarios where a lot is at stake, like when share prices hang in the balance. With their reliability and high production value, webcasts provide a fail-safe platform ensuring that crucial messages are delivered flawlessly and professionally, leaving no room for error or miscommunication.

 

In terms of presentation and interactivity, webcasts also offer more flexibility. Presenters can easily weave in multimedia elements—videos, slides, graphics—elevating the quality of the content and ensuring a consistent and powerful brand message. This blend of scalability, high production value, and reliability uniquely positions webcasts as the premium choice for businesses aiming to leave a lasting impact with their communication efforts.

 

As the digital realm permeates deeper into our professional and personal lives, choosing the right tools for communication becomes an art. Webcasts and webinars, though seemingly similar, cater to different audience dynamics and purposes. While webinars are fantastic for interactive, close-knit gatherings, webcasts, especially those facilitated by platforms like GlobalMeet, shine when delivering polished, secure content to a wider audience.

 

Recognizing these distinctions can significantly impact how effectively we relay messages, train teams, or market products. As the emphasis on virtual communication grows, the right choice could be the difference between merely reaching an audience and truly engaging them. Explore GlobalMeet’s offerings today and chart a course toward more impactful, expansive and efficient communication for your business.

Crafting a Successful 2024 Sales Kickoff: Tips and Tricks

It’s that time of year again, where businesses gear up for their 2024 sales kickoffs. The annual sales kickoff event is a cornerstone for any company, offering a unique blend of celebration and strategic planning. It’s an opportunity to applaud the wins of the past year while brainstorming a roadmap for the year ahead. This pivotal event aligns teams, recognizes achievements, and sets the stage for a successful year. In today’s virtual landscape, sales kickoffs may look a bit different, but with robust webcasting technology, you can seamlessly transition into the new year, regardless of the format.

 

What is a Sales Kickoff?

So, what goes into a sales kickoff? The typical agenda includes a mix of: 

  • Team-building activities 
  • Leadership presentations 
  • Product updates 
  • A recap of the previous year 
  • Training sessions 
  • Employee celebrations 
  • Goal announcements for the new year
 

These elements boil down to three key components when planning your event. Let’s dive into the essential aspects of hosting a successful SKO.

 

Education

Your sales leadership team should offer focused, relevant, and engaging educational content. This could involve product training sessions, updates on the competitive landscape, or insights into new frameworks and resources. 

Inspiration

Sharing internal success stories can be a powerful motivator. Highlight tales of underperforming reps who exceeded their sales goals or the journey of a Sales VP who climbed from an SDR role. Inspirational moments can also come from the CEO’s keynote, outlining the company’s future direction. 

Celebration

Recognizing top performers, the most improved, best attitude, and outstanding team players sets the tone for the year. Consider offering incentives or bonuses to inspire your sales reps to aim high. 

Three Tips for a Memorable 2024 Sales Kickoff

1. Empower with Upcoming Strategies

Stay ahead of the competition by unveiling new strategies and tactics. Interactive webcasts allow reps to engage actively, ask questions, participate in surveys, and stay at the forefront of industry trends.

2. Foster Participation

Instead of one-way presentations, encourage participation through role-playing, scripted scenarios, or live practice sessions. Get reps involved beforehand, ensuring a seamless transition between speakers using tools like GlobalMeet.

3. Sustain the Momentum

Don’t let the SKO be a one-time event. Provide sales enablement materials, reinforce strategies in weekly and monthly meetings, and utilize SKO recordings for new hire training and ongoing reminders of key strategies.

Elevate Your Sales Kickoff with GlobalMeet

For your annual sales kickoff, GlobalMeet offers top-of-the-line webcasting technology, coupled with audience engagement tools to maximize participation. Should you require additional support, our managed services team has a wealth of experience in executing global events and stands ready to assist. Schedule a demo today to discover more about how we can elevate your 2024 SKO.

Flow chart of crisis, recovery and change on a chalkboard

Effective Crisis Communication Strategies in 2024

In the world of business, crises are an unfortunate reality. Despite prior proper planning, they can strike at any time. Statistics reveal that 69% of business leaders have encountered a crisis in the past five years, ranging from negative press articles and product recalls to quality issues, financial setbacks, or even natural disasters. Regardless of how it forms, being well-prepared for a crisis is essential. In such situations, emotions can run high, and panic can quickly set in, potentially exacerbating the problem. This is precisely why having a well-thought-out crisis communications plan is critical. 

Understanding Crisis Communications

Crisis communication is the action of disseminating information during unfavorable events. This information may need to reach employees, investors, the board, customers, or any other stakeholders affected by the crisis. A well-structured crisis communication plan plays a pivotal role for several reasons:

  • Advance Preparation: It enables teams to agree on a course of action in advance, ensuring quick and confident communication when a crisis occurs. 
  • Reputation Protection: It helps prevent irreparable damage to your business’s reputation. 
  • Employee Assurance: It allows customer-facing teams to communicate with the public, assuring a sense of security among employees. 

Best Practices for Crisis Communications in 2024

Surprisingly, only 23% of organizations feel that their crisis communication plans are fully integrated into the company, and a staggering 95% of business leaders acknowledge the need for improvement in their crisis management capabilities. This displays the necessity for more comprehensive plans and strategies from leadership. Here are some best practices for crisis communications in 2024:

1. Develop a Comprehensive Playbook

Your crisis communication plan should begin with a playbook that outlines key elements such as the response team, frequently asked questions, contact information, chain of command, product management workflows, legal guidelines, and more. Seek approval for these fundamentals in advance and ensure the playbook is regularly updated. 

2. Appoint a Single Media Contact

When engaging with the press or media during a crisis, clarity and consistency in messaging are crucial. Multiple team members or executives speaking to the media can create conflicting messages. Hence, a single point of contact for media communication is necessary, whether it’s the CEO, COO, or a PR professional. Be sure to voice the importance of directing all press inquiries to the designated person and refraining from responding without approval. Deloitte’s findings highlight vulnerabilities in corporate reputation, cybercrime, and rumors, making this practice all the more important. 

3. Practice and Maintain Composure

While easier said than done, rehearsing crisis responses helps maintain composure when a real crisis unfolds. Involve all relevant stakeholders in mock crisis scenarios and conduct post-analysis to identify strengths and weaknesses. What aspects of your plan need improvement? What questions emerged? Where did clarity or confidence waver during the process? Address these areas, and when a crisis strikes, remember that you have prepared for this moment. 

4. Emphasize Clear Communication

Having a prepared message and a single, authoritative voice addressing customers, investors, the media, and the public is a significant advantage. Utilize webcasts for crisis communication, as they offer a convenient, user-friendly medium. Regardless of the audience, high-quality video and audio enhance content delivery. By rehearsing your plan with the support of GlobalMeet Webcast for communication, you can rest assured that your business is well-prepared for the inevitable challenges that lie ahead. Contact our sales team today to learn more.

Businessman smiling and working on a tablet

Maximizing the Benefits of Virtual Events in the Tech Industry

In today’s tech-driven world, whether you are at the helm of a cutting-edge SaaS firm, delivering top-notch IT solutions to global enterprises, or pushing the boundaries of innovation in any sector, webcasting technology can revolutionize how your organization is attacking lead generation, brand enhancement, and internal communication.

Stirring Up Enthusiasm for Your Products

Webcasts serve as dynamic tools to generate excitement and foster trust among end-users, regardless of their position in the sales journey. Equipped with comprehensive analytics, you no longer need to rely on guesswork to assess your webcast’s impact. Benefits of virtual events, such as engaging features like audience chat, polling, and Q+A sessions keep your viewers hooked, offering valuable insights into which aspects of your content resonate most with your audience.

 

Most importantly, webcasts allow you to deliver product-focused information and education in an engaging manner. Tailor your content to suit your audience’s preferences, so your sales team can seal the deals.

Crafting a Distinct Brand Identity

Your brand is your digital calling card, and personalizing webcasts by incorporating your brand’s colors, logos, and other elements can elevate your company’s presence.

Harnessing Your Customers as Brand Advocates

Chances are, you have a base of satisfied clients who are already fans of your services. Let them take the spotlight by featuring guest presenters, pre-recorded videos, and testimonials that highlight the most valuable aspects of your products and services. With GlobalMeet Webcast, you can seamlessly weave these elements together for a polished and professional presentation, all while ensuring crystal-clear audio and video quality.

Establishing Thought Leadership in Your Field

Webcasts serve a multitude of purposes, from lead generation to educating end-users about product features, service offerings or introducing new innovations. Thought leadership is no longer just a marketing buzzword; it’s a vital strategy for tech companies looking to gain trust and stay top-of-mind with clients and prospects. Lead the conversation in a compelling, dynamic manner and give your audience the option to revisit it with on-demand viewing.

Safeguarding Proprietary Knowledge and Insights

Whether you’re hosting a product launch or an investor relations earnings call, certain information should remain confidential, shielded from competitors and sometimes the public eye. Enterprise-level security measures, including gated access, password protection, and login authentication, ensure your event is safe and secure.

Generating Revenue

While putting your brand in the spotlight is crucial, it’s important to maximize your events to net a positive ROI. GlobalMeet Webcast offers seamless API integration with your CRM and other tools, empowering your sales team to follow up with leads post-event, address their specific pain points, and close deals that align with your sales targets.

Room to Expand

GlobalMeet is not just a one-size-fits-all solution; it offers the flexibility to sell, promote, and build brand trust through one-to-many interactions efficiently and cost-effectively. Utilizing the benefits of virtual events, you can easily scale up to reach global audiences numbering in the thousands, all while presenting your company and events in a manner that mirrors the excellence of the services and products you provide.

 

Connect with us today to schedule a demo and discover how GlobalMeet can empower your tech endeavors.

Woman translating in sign language during an event

GlobalMeet’s Commitment to Accessibility

GlobalMeet is committed to constantly improving our solution and creating features that improve accessibilitytransparency, and inclusivity for different communities. Over 15% of the world’s population lives with some visual or auditory impairment, and as webcasting solutions grow in popularity and adoption, innovative technology must champion the charge of increasing accessibility. Even when it comes to physically navigating online, millions of people struggle with hand dexterity, making it uncomfortable or difficult to use their fingers and hands to type or maneuver a mouse. 

 

Also, consumers are demanding modern businesses embrace inclusion initiatives. 57% of people said they feel more loyal to brands that are committed to tackling social injustice, and consumers want to know the companies they’re purchasing from are committed to diversity, equity, and inclusion (DEI). 92% of people believe companies should be making a firm commitment to these efforts, and Fortune 1000 companies are spending over $1.5 million a year on DEI programs. 

 

Accessibility updates to technology are not only critical to reaching a larger audience but compliance and regulations are also encouraging businesses to invest in accessibility, too. Physical spaces have long been required to be compliant with the Americans with Disabilities Act (ADA), increasing access for vulnerable groups, and now software platforms are being encouraged to increase accommodations. 

Changing Compliance and Regulation Requirements

ADA requirements are bleeding over into the online space, requiring websites to be compliant with the new standards of Web Content Accessibility Guidelines (WCAG). Text-to-speech and closed captioning should be available as alternatives and offer clear navigation instructions through the menus. Also, colors and typography should be easy to read, especially on mobile, where visually impaired users might use a special tablet or mobile equipment. 

What GlobalMeet Features Enhance Accessibility?

Let’s explore some of GlobalMeet’s features and tools that make it even more accessible and inclusive to different audiences. 

Assistive Technology

Accessibility is a priority for GlobalMeet and we are always working to improve the experience for all attendees and follow the latest accessibility standards. GlobalMeet supports many assistive technologies for all users to engage with webcasts easily. 

Screen Readers

A screen reader is a commonly used assistive technology for people with visual impairments that transforms on-screen text to speech or braille and provides additional information about page elements and controls that are otherwise conveyed visually. Recent improvements to GlobalMeet include improved screen reader support for many elements, including media player controls. Administrators can include “alt text” for logos and other images to create a brief description read by screen readers. We’ve also added the option for a language attribute on events pages, allowing screen readers to properly select the correct language and voice. 

Keyboard Navigation

For those who have difficulty using a mouse due to dexterity issues or visual impairments, webcast pages and controls can be navigated using keyboards and other types of input devices for easy access to all event content, media and information. 

Visual Contrast

We’ve also updated default colors to deeper blues and grays for increased visual contrast and readability. In addition, many elements automatically change the text color to black or white to maximize legibility with your branding settings.

Closed Captioning

As 91% of viewers watch videos with captions turned on, closed captioning is critical for understanding video. Closed captioning helps encourage retention, engagement, and absorption of information. GlobalMeet offers users the ability to add captioning in multiple languages for on-demand videos. 

Live Human Translations

Need real-time translations of your event? Use live human translations available in multiple languages to increase comprehension and engagement for those speaking a different tongue.

GlobalMeet’s Dedication to Accessibility

These are just a few changes our team has made so far, and we’re committed to turning new accessibility innovations into usable features. We’re excited to work towards a new VPAT and level of conformance rating according to the latest WCAG 2.1 standards. We’re committed to bringing high-quality webcasts to people worldwide — regardless of language, location, or accessibility. To learn more, contact us today.

Business woman standing and presenting a graph on camera

How to Create a High-Performing Video Marketing Campaign

Amidst tightening consumer budgets, economic volatility, and general uncertainty, marketers in the financial sector have to do more with less. Ad dollars must stretch farther, content needs to be re-purposed multiple times, and teams are embracing scrappier video production methods over expensive studio production. The average corporate marketing video, as part of a video marketing campaign, can cost anywhere from $2,000 to $7,000 to produce, and quite often, costs tend to go up into the tens of thousands. Twenty-two percent of marketers are creating a few videos a week, but with the promising results and success stories around video, that number will continue to increase.

 

Also, video is wildly successful across social media; organic social video gets 1,200% more shares than text and images alone, and 87% of marketers believe video generates a positive ROI. For marketing and social media teams looking to take their content strategy to the next level, here are a few tips on scaling content creation.

1. Empower Teams to Produce Content Independently

When 51% of marketers are still relying on internal teams to produce video content, it takes forever. Between multiple rounds of revisions, editing, and formal storyboarding, the process is dragged out and outdated. Encourage teams to spend a few hours a week brainstorming content ideas and then quickly putting those ideas into action through effective corporate video marketing strategies. Whether it’s educational content like “3 Ways to Save for Retirement” or informative like a market update, get teams empowered to be their own writer, producer, and editor for effective corporate video marketing.

2. Host Webcasts

Long-form videos like webcasts can keep customers and strategic partners highly engaged when done right. Whether on-demand or live, webcast platforms offer tons of different ways to engage your audience before, during, and after the event. Start the branded experience with on-brand content portals from GlobalMeet and create interactive polls and surveys for engagement during the webcast. Wrap up your successful webcast by integrating GlobalMeet with your go-to marketing, sales, CRM, and email automation platforms to provide critical attendee information to your other teams.

3. Test Live, Simulated Live, and Pre-Recorded Video

When you’re starting a new video strategy, you might not be sure exactly what resonates with your audience. Do they enjoy a long-form webcast at a specific time? Are they more willing to engage with financial advisor updates when they’re on demand? Experiment with different formats and styles to see what content dissemination strategy works best for you.

4. Streamline Your Workflow

From idea creation to editing to sharing across social media or your website, simplify all aspects of your video creation workflow. Obtain buy-in from leadership so your marketing team doesn’t need to run every single revision across the executive team. Employees will feel confident in being authentic, and production times can decrease. Minimize the number of technology apps used to create a single video.

Video Creation Across the Financial Services Sector

Video adoption has transformed multiple industries, and the financial sector is no exception. As marketers are forced to do more with less, reducing costs, decreasing product times, and accelerating content schedules are critical in maintaining a high-performing video content calendar. Contact our sales team to learn more about how financial services teams are adopting and scaling impactful video marketing campaigns.