photo of a business woman giving a virtual presentation in front of customers illustrating using virtual event management to improve customer engagement strategy

Improving Your Customer Engagement Strategy with Professional Virtual Event Management

As conference season approaches, many businesses are keenly focused on one major goal: enhancing their customer engagement strategy. In an ever-evolving business landscape, ensuring that your events align with your customer engagement goals is crucial to achieving success. To do this effectively, companies need to think beyond traditional in-person events and invest in innovative virtual and hybrid event management approaches. 

 

The role of events in today’s customer engagement strategy cannot be underestimated. Whether in-person, virtual, or hybrid, these gatherings allow businesses to engage directly with their customer base, provide valuable insights, and foster lasting relationships. While in-person communication is experiencing a resurgence, relying solely on this method could alienate a significant portion of your audience. The key to creating a robust customer event strategy lies in striking a balance between the personal touch of in-person interactions and the accessibility of virtual participation.

The Importance of Customer Engagement

Customer engagement has always been a cornerstone of business success, but its significance has grown exponentially in the digital age. Customers now expect more than just a one-time interaction with a brand; they seek ongoing engagement that fosters trust, loyalty, and value. Events — whether product launches, training sessions, or customer appreciation gatherings — serve as powerful tools for nurturing these relationships and building your customer relationships over time.

 

When done right, a well-executed customer event can strengthen bonds between a company and its audience, leaving a lasting impression that fuels loyalty and future sales. However, the challenge lies in executing these events in a way that reaches a broad and diverse audience, especially when travel costs and other logistical challenges come into play.

A Resurgence of In-Person Regional Events

As restrictions from the global pandemic ease and businesses aim to reestablish personal connections with their customers, many companies are ramping up their investments in regional, in-person events. These smaller, localized gatherings can allow for deeper engagement, fostering strong interpersonal relationships that may drive long-term customer loyalty. Regional events offer the opportunity to network in more intimate settings, ask questions directly to company representatives, and get hands-on experience with products or services.

 

However, while regional events are valuable in building strong, face-to-face relationships with local customers, they come with inherent limitations and may even inadvertently alienate a significant portion of your audience, especially those located outside your immediate geographical area. Not every customer has the means or the willingness to travel, especially in light of skyrocketing travel costs. Airfare and hotel prices have risen dramatically in the last few years, making it increasingly difficult for attendees to justify traveling long distances for a single event. Even the most loyal customers to your brand may feel pushed out if they are suddenly unable to participate in the events they have previously enjoyed. Worse, they may perceive your company as prioritizing local customers over them, leading to a decline in their overall engagement with your brand.

 

To succeed in today’s market, companies must recognize the importance of inclusivity in their customer event planning. Excluding a large segment of your customer base from participating in your events not only damages relationships, but also limits the reach and effectiveness of your engagement strategy. 

 

This presents a dilemma for businesses aiming to maximize their customer engagement strategy: how do you maintain the benefits of in-person events while ensuring that your broader customer base remains engaged?

The Solution: Hybrid Events

The solution to this challenge lies in hybrid event management. By blending in-person and virtual experiences, businesses can cater to both local customers who value face-to-face interaction and remote customers who still want to be part of the conversation. Hybrid events combine the best of both worlds, offering the intimacy and personalization of in-person communication with the flexibility and accessibility of virtual participation.


This is where professional virtual event management comes in. Organizing a successful hybrid event requires more than just setting up a live stream of your in-person event. It involves careful planning, seamless integration of virtual and physical elements, and a deep understanding of your audience’s needs. A professional virtual event management team can help transform your in-person events into hybrid experiences that are engaging, inclusive, and impactful.

The Benefits of Hybrid Events for Customer Engagement

There are several key benefits to incorporating hybrid events into your customer engagement strategy:

Broader Reach:

Hybrid events allow businesses to reach a much larger audience. Customers who can’t attend in person due to location, scheduling conflicts, or travel costs can still participate virtually. This expands the reach of your event and ensures that no customer feels left out.

Increased Flexibility:

With hybrid events, customers have the flexibility to choose how they want to engage with your brand. Those who prefer in-person interaction can attend the physical event, while those who prefer virtual participation can join online from anywhere in the world.

Enhanced Engagement:

Virtual and hybrid events offer unique opportunities for audience engagement. Interactive features such as live polls, Q&A sessions, and chat functions allow virtual attendees to participate in real-time, creating a more immersive and engaging experience.

Cost-Effective:

Hybrid events can be more cost-effective than exclusively in-person events. By reducing the need for extensive travel and accommodations, businesses can save on expenses while still delivering a high-quality event to a larger audience.

Data-Driven Insights:

Virtual and hybrid events provide valuable data on attendee behavior, preferences, and engagement. This data can be used to refine future events and improve your overall customer engagement strategy.

Why Invest in Professional Virtual Event Management?

Creating a seamless hybrid event experience requires expertise in both virtual and in-person event management. A professional virtual event management team brings the technical skills, experience, and creativity needed to ensure that both your in-person and virtual attendees receive the same high-quality experience. They handle everything from coordinating the logistics of live streaming, to managing virtual breakout rooms, ensuring that your event runs smoothly from start to finish.

 

Moreover, a professional team can help you design an event that not only engages customers in the moment, but also nurtures relationships for the future. By offering virtual attendees the same valuable insights, interactive opportunities, and personalized experiences as in-person participants, you create a sense of inclusion that encourages them to invest in future in-person events.

The Future of Customer Engagement

As businesses look to the future, it’s clear that hybrid event management is here to stay. By investing in professional virtual event management, companies can enhance their customer engagement strategy and ensure that every event, whether in-person or virtual, delivers maximum value to their audience.

 

In a world where travel costs continue to rise and customer expectations evolve, embracing hybrid events is the key to staying connected with your entire customer base.

Business woman speaking on GlobalMeet's conferencing call solution

The Benefits of Upgrading Your Conferencing Call Solution

As businesses grow and expand in today’s rapidly evolving technological landscape, the need for seamless, reliable communication has become increasingly important. One of the most effective ways to ensure smooth collaboration is by upgrading your conferencing call solution to a modern, enterprise-grade system. Whether you’re a small startup or a large multinational corporation, having the right conferencing call software can revolutionize how you communicate, collaborate, and connect. Modern enterprise conferencing solutions can help you reach a global audience, provide robust reporting tools, capture essential details through transcription, and streamline your operations with advanced operator-assisted features.

Reach a Global Audience

One of the primary reasons that a business may need to upgrade their conferencing call solution is the need to effectively communicate with a global audience. Whether you are coordinating with international partners, remote teams, or a global customer base, having the right software can make all the difference in your ability to engage and collaborate across borders.

 

Modern conferencing call software allows for seamless participation from virtually anywhere in the world. With support for various devices, including smartphones, tablets, and desktop computers, enterprise-grade systems ensure that all participants have access to the conversation, no matter their location. This enhanced accessibility means that businesses can more effectively expand their operations into new markets, hold productive meetings across time zones, and foster better relationships with global stakeholders.

 

For organizations that regularly conduct meetings with international attendees, an upgraded enterprise conferencing solution also provides features such as language translation, ensuring that every participant can feel heard and understood. This enhanced inclusivity is key to fostering a global mindset and building stronger international relationships.

Unlock Detailed Reporting to Measure Effectiveness

Measuring the success of your conference calls is critical to improving communication strategies and ensuring that your meetings are productive. Upgrading your conferencing call software to an enterprise solution gives you access to advanced reporting tools that can track key performance metrics, such as participant engagement, call duration, and overall call quality.

 

With these detailed reporting features, businesses can evaluate the effectiveness of their calls in real-time and make informed decisions to enhance future meetings. Whether you’re looking to improve participation rates, adjust presentation formats, or optimize your meeting agenda, having access to comprehensive data empowers you to continuously refine your communication strategy in a way that promotes consistent growth.

 

Additionally, enterprise-grade conferencing call solutions often provide post-call analytics that can track key business outcomes linked to your meetings. These reports can highlight patterns, identify areas for improvement, and even measure the return on investment (ROI) of specific conference calls. The ability to track these metrics allows businesses to justify the resources they allocate toward virtual meetings and understand their direct impact on organizational goals.

Capture Transcriptions for Detailed Meeting Records

In any business, it’s easy to miss out on critical details during meetings, especially when juggling multiple agendas, presenters, and attendees. One of the most valuable features of modern conferencing call solutions is the ability to automatically capture transcriptions of meetings. This accurate, in-the-moment record ensures that no important information is lost, and frees up valuable time that would otherwise be spent checking over notes and actions after the meeting is complete.

 

Meeting transcriptions are a powerful tool for post-call analysis and follow-up. They allow businesses to create detailed summaries, distribute action items, and provide easy reference points for employees who were unable to attend the live call. Additionally, these transcriptions can serve as legal records in some industries where accurate documentation is essential.

 

By capturing and archiving transcriptions, businesses can ensure that all stakeholders are aligned on key decisions and can easily revisit important discussions whenever they need to. These records can also be shared across teams, keeping everyone in the loop and facilitating collaboration even after the meeting has ended.

Record Calls for On-Demand Access

Another significant advantage of upgrading to an enterprise conferencing solution is the ability to record calls for on-demand access. Call recording allows businesses to store and review meetings, training sessions, and presentations, ensuring that everyone has access to the content whenever they need it.

 

Recording calls is particularly useful in larger organizations where participants may need to revisit discussions, or where new employees may benefit from reviewing past training sessions. This feature is also invaluable for companies that work in regulated industries or those with stringent compliance requirements, as it provides an auditable trail of communication and decision-making without needing any additional manpower.

 

On-demand access also increases flexibility within teams. Employees who are unable to attend live meetings due to scheduling conflicts or time zone differences can access recordings at their convenience, ensuring that everyone can always remain up-to-date with key information.

 

By offering the ability to record, review, and share meeting content, businesses can enhance collaboration, improve accountability, and foster a culture of transparency across their organization.

Enhance Professionalism with Operator-Assisted Calls

While automation is a powerful tool, there are times when adding a human touch to your meetings can make all the difference. Incorporating an operator-assist feature into your conferencing call solution can elevate your meetings by providing a more professional, organized experience for participants.

 

Operator-assisted calls introduce the service live virtual event professional who handle various aspects of the meeting for you, including greeting attendees, managing technical issues, and ensuring that the call runs smoothly. This service can be especially beneficial for larger, more complex meetings or important events where maintaining a high level of professionalism is essential.

 

These operators are experts in managing virtual events and can troubleshoot issues in real-time, ensuring that the meeting proceeds without interruptions. Their presence also alleviates the burden on your internal teams, allowing your employees to focus on the content of the meeting rather than managing the technical logistics in the background.

 

Whether it’s a large company-wide meeting, a client presentation, or a high-profile webinar, adding an operator to your enterprise conferencing solution can help ensure that everything runs smoothly and professionally.

Conclusion

Upgrading your conferencing call solution to a modern enterprise conferencing solution is more than just a technical enhancement — it’s an investment in the future of your business communication. By reaching a global audience, unlocking detailed reporting, capturing transcriptions, enabling call recording, and incorporating operator-assist features, businesses can transform their communication strategy into one that is efficient, effective, and accessible.

 

With the right conferencing call software, companies can streamline their operations, foster stronger relationships with international stakeholders, and ensure that no detail is lost in the fast-paced world of virtual meetings. As technology continues to evolve, upgrading your conferencing solution is an essential step in staying ahead of the curve and ensuring that your business remains competitive in the global marketplace.

group of employees sustainable event planning for the next GlobalMeet hybrid event

Sustainable Event Planning for B Corporations

In today’s rapidly evolving corporate landscape, sustainability has transitioned from a buzzword to a critical component of business operations. For B Corporations (B Corps), which are companies certified for meeting high standards of social and environmental performance, sustainability isn’t just an option — it’s a core value. As B Corps strive to balance profit with purpose, incorporating sustainable event planning into their communication strategies is a powerful way to align with their certification goals. Sustainable event planning not only contributes to environmental stewardship but also enhances brand reputation and stakeholder engagement.

The Growing Importance of Sustainable Event Planning

Sustainable event planning, or sustainable event management, has gained traction globally as more companies recognize the environmental impacts of traditional event practices. Supported by worldwide and federal initiatives, businesses are increasingly investing in sustainability across all aspects of their operations, including events. This shift is particularly significant for B Corps, which are committed to using business as a force for good. By embracing sustainability at events, B Corps can further demonstrate their dedication to positive environmental and social impacts.

 

The importance of event sustainability is underscored by the significant resources typically consumed by in-person events, including energy, materials, transportation, and waste. Traditional events often leave a considerable carbon footprint, from travel emissions to disposable materials. By contrast, sustainable event planning focuses on minimizing these impacts through careful planning and the adoption of environmentally friendly practices.

Leveraging Virtual and Hybrid Events for Sustainability

One of the most effective strategies for reducing the environmental impact of events is the use of virtual and hybrid event platforms. These platforms allow companies to host events online or combine in-person and virtual elements, significantly reducing the need for travel and the associated carbon emissions. For B Corps, this approach aligns with the certification requirements to minimize environmental harm and contribute to a more sustainable future.

 

Virtual events eliminate the need for participants to travel, thus reducing transportation-related carbon emissions. Additionally, they reduce the need for physical materials, such as printed programs, signage, and disposable items, all of which contribute to waste. By transitioning to virtual platforms, B Corps can significantly decrease their events’ carbon footprints while maintaining high levels of engagement and interaction with their audience.

 

Hybrid events, which combine in-person and virtual elements, offer a middle ground. They allow companies to host smaller, localized gatherings while reaching a broader audience online. This approach reduces the environmental impact by limiting the number of attendees who need to travel, while still providing the in-person experience that many participants value. Moreover, hybrid events can be more cost-effective, as they reduce the need for large venues and extensive on-site resources.

Meeting B Corp Certification Requirements Through Sustainable Events

For B Corps, incorporating sustainable event planning is not just beneficial — it is essential for meeting the rigorous standards of the B Corp certification. The certification process evaluates companies on their social and environmental performance, accountability, and transparency. Reducing carbon emissions and minimizing environmental impact are key components of this evaluation.

 

By opting for more virtual and hybrid events instead of solely in-person gatherings, B Corps can effectively reduce their transportation impacts, which is a critical factor in achieving lower carbon emissions. This strategy is particularly relevant as global awareness of climate change and the need for action continues to grow. B Corps are uniquely positioned to lead by example in this area, demonstrating that it is possible to host impactful, engaging events without compromising on sustainability.

Practical Tips for Sustainable Event Planning

1. Choose Virtual and Hybrid Formats:

Opt for virtual or hybrid events whenever possible to minimize travel and reduce carbon emissions. Virtual platforms offer advanced features such as networking opportunities, live Q&A sessions, and interactive workshops, ensuring a high level of participant engagement.

2. Select Sustainable Venues:

When in-person events are necessary, choose venues that prioritize sustainability. Look for venues that use renewable energy, have efficient waste management systems, and are accessible by public transportation.

3. Use Digital Materials:

Replace printed materials with digital alternatives. Event apps, online agendas, and digital tickets reduce paper waste and are more convenient for attendees.

4. Promote Sustainable Transportation:

Encourage attendees to use public transportation, carpool, or cycle to the event. Providing incentives for sustainable travel options can further reduce the event’s carbon footprint.

5. Implement Waste Reduction Practices:

Minimize waste by using reusable or compostable items instead of single-use plastics. Ensure that recycling and composting bins are readily available and clearly marked.

6. Offset Carbon Emissions:

Consider offsetting the event’s carbon emissions by investing in certified carbon offset programs. This can help neutralize the remaining environmental impact of the event.

7. Engage Attendees in Sustainability:

Educate participants about the event’s sustainability efforts and encourage them to adopt eco-friendly practices in their own lives. Interactive sessions on sustainability can inspire attendees to take action beyond the event.

The Broader Impact of Sustainable Events

Sustainable event planning is more than just a trend; it represents a fundamental shift in how companies approach their operations and interactions with stakeholders. For B Corps, which are built on the principles of social and environmental responsibility, sustainable events are a natural extension of their mission. By prioritizing sustainability at events, B Corps can not only reduce their environmental impact but also inspire others to follow suit.

 

Moreover, sustainable events can enhance a company’s brand reputation, particularly among increasingly eco-conscious consumers and clients. As awareness of environmental issues continues to rise, companies that take meaningful steps toward sustainability are more likely to attract and retain customers who value corporate responsibility.

Conclusion

Incorporating sustainable event planning into your B Corporation’s communication plans is an easy and effective way to achieve your B-Corp certification goals. By leveraging virtual and hybrid event platforms, selecting sustainable venues, and implementing waste reduction practices, B Corps can significantly reduce their environmental impact.

 

As the global focus on sustainability intensifies, B Corps have the opportunity to lead the way in creating a more sustainable future — contributing to a broader movement towards environmental stewardship and social responsibility — one event at a time.

Professional businessman speaking to a crowd at a GlobalMeet corporate communication strategy event.

How Virtual Events Impact Your Corporate Communication Strategy

As businesses increasingly embrace digital transformation, virtual events have become a staple in corporate communication. Virtual town hall meetings have replaced traditional in-person gatherings, and employees all over the world are connecting despite the distance. This shift in global communication has been driven by the need for flexibility, cost-efficiency, and the ability to reach a global audience in real-time.

 

During a recent webinar with GlobalMeet and Hive Streaming, Michele Dobnikar, President of GlobalMeet, and Niklas Hagen, co-CEO of Hive Streaming, highlighted the importance of well-run internal events and the hidden costs of failed internal events. Their insights emphasize the critical role that high-quality virtual events play in effective corporate communication.

Enhancing Internal Corporate Communication

One of the primary benefits of virtual events is their ability to enhance internal corporate communication. High-quality video experiences are now expected not only for external events, but also for internal communications. Niklas notes that in our technological world we are all accustomed to high-quality streaming services like Netflix and YouTube, and yet companies do not seem to demand the same level of quality for internal events, despite knowing that poor video experiences can lead to disengagement and a lack of trust in leadership.

 

Virtual town hall meetings are now instrumental in creating alignment and engagement among employees. They provide a platform for leaders to communicate the company’s vision, goals, and strategies directly to their staff, fostering a sense of unity and purpose. And Michele agrees, emphasizing that these events shape company culture, align corporate goals, and inspire teams, making them essential for driving engagement and commitment.

The Cost of Failed Internal Events

The impact of a failed internal event goes far beyond technical cost; it can affect employee morale, trust, and understanding of the company’s direction. Michele highlighted the importance of having a strong communication strategy and the right tools in place to ensure that key messages are delivered effectively. Research shows that viewers that cannot hear the speaker or understand the speaker quickly tune out and become demoralized. And ultimately, your information becomes less viable. Having 40% of your employee base not understanding the information shared has a huge knock-on effect to your internal communications, your culture, and your revenue and profitability. Even 10% is too much.

 

Niklas agrees, further highlighting that costs associated with failed events are not always monetary. The opportunity cost of missed information and the time cost in needing to produce another event to replace the failed one. The embarrassment of being let down by your platform in front of a thousand employees. More importantly, failed events can erode trust in leadership. Employees expect seamless and professional virtual events, and any failure can result in a rapid loss of confidence and engagement.

So What Can We Do About It?

To ensure the success of virtual events, companies must focus on four key areas:

  • Content and Production Quality: The content of the event must be engaging, relevant, and well-produced. High production quality, including good lighting, sound, and camera work, enhance the overall experience. Additionally, interactive elements such as Q&A sessions and live polls can increase engagement, helping sessions to feel a little less cold and a little more personal.
  • Technology and Infrastructure: Reliable technology is crucial for delivering high-quality virtual events. Michele mentioned the importance of platforms like GlobalMeet, which offer stable and secure technology for both internal and external events. Hive Streaming’s control and analytics tools can also help ensure that large scale internal events go as planned, with smooth delivery and real-time insights into event performance.
  • Inclusivity: Virtual events must be inclusive, ensuring that all employees, regardless of their role or location, have access to the same information. Michele emphasized the importance of features like real-time translation and multiple language captioning to bridge communication gaps in global teams. This inclusivity is vital for maintaining a unified, engaged, and informed workforce.
  • Consistency: Regular virtual events, such as monthly or quarterly town halls, help maintain a continuous flow of information and keep employees informed and engaged. Consistency in communication reinforces the company’s goals and objectives, ensuring that employees remain aligned with the organization’s vision.

Leveraging Technology for Success and Retention

Unsurprisingly, good technology plays a pivotal role in the success of virtual events. Platforms like GlobalMeet and Hive Streaming offer integrated solutions that ensure seamless delivery and high-quality experiences. Hive Streaming’s recent product releases, such as ‘Control the Event’ and ‘IT and Network Analytics’, provide real-time insights and anomaly detection, helping companies identify and mitigate potential issues during live events.

 

Effective virtual events can also significantly impact employee retention and improve international communications. Engaged and informed employees are likely to stay, and this engagement can be driven heavily by leaders through these well-run internal events. They are a key opportunity to explain company goals and how the employee is vital to achieving them, which can in turn boost their commitment and job satisfaction. Neglecting the quality of the internal events can send the wrong message to employees about the company’s commitment to excellence, and trickles down to negatively impact vital customers.

 

For international employees, virtual events are also a critical tool for bridging cultural and linguistic divides and ensuring that teams have equal access and understanding for every event. Niklas highlighted the importance of ensuring that global teams receive the same quality of information as those at the headquarters. Tools like Hive Streaming’s real-time translation and multiple language captioning help ensure that messages are understood by all employees, regardless of their location and native language.

Conclusion

Incorporating virtual events into your corporate communication strategy is not just a trend; it’s a necessity in today’s dynamic business environment. These events are instrumental in shaping company culture, aligning goals, and fostering a sense of unity and purpose among employees. By prioritizing high-quality virtual events, organizations can enhance their communication strategies, improve employee retention, and ensure that their global teams remain informed and engaged every step of the way.

 

GlobalMeet stands out as the single solution for delivering high-quality internal and external virtual events. Whether you’re organizing an internal town hall with ten people, a sales kickoff, a marketing seminar, or an online event with ten thousand attendees, GlobalMeet provides the same user-friendly, reliable, secure, and stable technology. This consistency ensures that every event, whether managed or self-serve, maintains a high standard of excellence, making GlobalMeet the ideal choice for all your virtual event needs

Behind the scenes image of a camera filming an event on GlobalMeet's hybrid event software

Improving Event Attendance with a Hybrid Event Software

In today’s rapidly evolving digital landscape, the way we organize and attend events has undergone a significant transformation. Onsite events have always been a staple for businesses to connect with customers, partners, and industry peers face-to-face. However, with the advent of technology, hybrid events have emerged as a powerful alternative, offering the best of both worlds. A hybrid event software provides a dynamic and flexible solution, enabling businesses to reach a broader audience, reduce costs, and enhance the overall event experience.

Expanding the Reach of Demand Generation Efforts

One of the primary advantages of using a hybrid event solution is the ability to extend the reach of your demand generation efforts. Traditional onsite events are often limited by geography and travel logistics, restricting the number of attendees to those who can physically make it to a given venue. This limitation can be a significant barrier to maximizing the impact of your event, particularly if you’re aiming to engage a global audience.

 

With a hybrid event platform, you can bridge this gap by allowing participants to join remotely from anywhere in the world. This means that potential customers who might not have been able to travel to the event due to distance, time constraints, or budget limitations can still participate and benefit from the content you’re delivering. By expanding your reach, you increase the potential for generating leads and nurturing relationships with a broader, more diverse audience.

 

Furthermore, the ability to reach a global audience provides an excellent opportunity to tap into new markets and expand your brand’s presence beyond its traditional boundaries. This increased reach can result in a more substantial return on investment as you connect with prospects who might not have been reachable through a purely onsite event.

An Affordable Option for Reducing Onsite Event Costs

Organizing a large-scale onsite event can be a costly endeavor. Expenses related to venue rental, catering, travel, accommodation, and event staff can quickly add up, making it challenging to stay within budget, especially for smaller organizations. A hybrid event solution offers a cost-effective alternative by reducing the need for extensive physical resources.

 

By incorporating a hybrid model, you can scale down the size of the onsite event while still maintaining a high level of engagement and interaction. This approach allows you to allocate your budget more efficiently, focusing on delivering high-quality content and experiences for both onsite and virtual attendees. Additionally, a hybrid event software can help reduce the environmental impact of your event by minimizing travel-related emissions and resource consumption, aligning with sustainable business practices.

 

Moreover, the flexibility of hybrid events enables you to offer tiered pricing options for attendees, with different packages for onsite and virtual participation. This can help you cater to a broader range of budgets and increase overall attendance while keeping costs manageable.

Post-Event Gated On-Demand Recording Access

The value of an event doesn’t end when the last session wraps up. With a hybrid event platform, you can extend the life of your content by offering post-event gated on-demand recording access. This feature allows attendees and non-attendees alike to access the event’s sessions and presentations after the event has concluded, providing ongoing opportunities for lead generation.

 

By gating the on-demand content, you can capture valuable lead information from those interested in accessing the recordings. This data can then be used to follow up with potential customers, nurturing them through your sales funnel and increasing the likelihood of conversion.

 

Moreover, on-demand access allows attendees to revisit the content at their convenience, reinforcing your brand’s message and increasing the overall impact of the event long term. It also provides an opportunity for those who could not attend the live event to engage with the material, ensuring that your efforts continue to generate value long after the event has ended.

Accessibility on a Global Scale

In an increasingly globalized world where not every potential customer has the ability or desire to travel, it’s essential to make your events accessible to a diverse audience, including those who may face language barriers or require disability support. A hybrid event platform can provide translation and captioning capabilities, ensuring that all attendees can fully engage with your content, enhancing their experience regardless of their language or abilities.

 

For attendees with disabilities, hybrid event software can offer features such as closed captioning, sign language interpretation, and screen reader compatibility. These tools ensure that your event is inclusive, enabling all participants to engage fully with the content and discussions. By providing these accessibility options, you demonstrate a commitment to diversity and inclusion, which can significantly enhance your brand’s reputation.

 

Additionally, hybrid events can accommodate different time zones by offering live-streamed content that can be accessed in real-time or watched on-demand later. This flexibility ensures that attendees from various regions can participate without the constraints of time, further broadening your event’s appeal.

Branding and Customizability

In a global event sphere that is saturated with an ever-increasing number of webinars, seminars and talks, it is vital that your brand shines through to catch the attention of your potential customers.

 

A well-designed hybrid event platform offers robust branding and customizability options, allowing you to create an event experience that aligns with your company’s specific brand guidelines. From custom registration pages and branded virtual event spaces, to personalized attendee experiences, hybrid event software enables you to maintain brand consistency across all touchpoints.

 

This level of customization ensures that your event reflects your brand’s identity, creating a cohesive and professional experience for attendees. Additionally, it allows you to tailor the event to the specific needs and preferences of your audience, enhancing engagement and leaving a lasting impression.

Conclusion

In today’s dynamic and increasingly digital business environment, integrating a hybrid event software into your event strategy is not just an option—it’s a necessity. This innovative solution empowers you to extend your reach, making your events accessible to a global audience and ensuring that potential customers who might otherwise miss out can still participate and engage with your brand. By reducing onsite event costs and offering flexible, customizable options, a hybrid event platform provides a cost-effective way to deliver impactful experiences without compromising on quality.

businessman researching event management platforms on his laptop

Event Management Platforms: Optimizing Your Event Planning

In the evolving landscape of event planning, the integration of advanced technology is not just an advantage — it’s a necessity. Event management platforms have become indispensable tools for creating seamless event experiences and capturing critical data that can drive the success of future events. These platforms are designed to optimize every aspect of event planning, from expanding your audience reach to integrating with CRM systems and providing expert management services.

Expanding Your Event Reach with Virtual and Hybrid Options

One of the most significant advantages of modern event management systems like GlobalMeet is their ability to expand the reach of your events through virtual and hybrid attendance options. In a world where geographical barriers and travel restrictions can limit attendance, these platforms ensure that your event can reach a global audience by allowing attendees to participate from anywhere in the world. This flexibility and convenience can significantly boost attendance numbers, giving your events a greater chance at success.

 

Hybrid events, which combine in-person and virtual elements, offer the best of both worlds. They provide the immersive experience of a live event while also catering to those who prefer or need to attend remotely. This flexibility not only increases your potential audience but also enhances the inclusivity and accessibility of your event, which can, in turn, raise your company profile with a wider audience.

CRM Integration: Capturing and Supporting Marketing KPIs

A critical feature of effective event management platforms is their ability to integrate seamlessly with Customer Relationship Management (CRM) systems. This integration is vital for capturing data that supports marketing Key Performance Indicators (KPIs), and allows sales teams to handle event-driven leads efficiently.

 

GlobalMeet’s event management platform integrates with your CRM, so all attendee interactions and data are automatically synchronized. This ensures that your sales team has access to up-to-date information about attendee behavior, interests, and engagement levels. Such data is invaluable for personalizing follow-up communications, nurturing leads, and ultimately converting them into customers.

 

Moreover, the integration supports marketing efforts by providing insights into which aspects of your event were most effective. By analyzing this data, you can refine your strategies for future events, focusing on what works best to engage your audience, and meet your marketing objectives.

Professionally Managed Event Offerings

Managing the technical aspects of an event can be overwhelming, especially if your team is already stretched thin with planning the content and presentations. This is where professionally managed event offerings become a game-changer.

 

GlobalMeet’s event management platform offers comprehensive management services, including everything from initial planning and setup to real-time technical support during the event and post-event analysis. Having a team of experts handle the technical details allows your team to concentrate on delivering high-quality content and engaging with attendees.

 

It also ensures that all technical aspects, such as live streaming, virtual breakout sessions, and interactive features, run smoothly, minimizing the risk that technical issues will disrupt the event and detract from the attendee experience.

 

Our expert services enhance the professionalism of your event, making you look better than ever.

Choosing the Right Event Management Platform

When selecting the right event management system for you it is key to consider which essential items meet your specific needs.

1. Comprehensive Features

Your platform should offer a wide range of features that cover all aspects of event planning and execution. This includes leads generation, registration management, attendee tracking, live streaming, virtual networking, and post-event analytics, just to name a few. A platform with robust features can handle diverse event types, from small webinars to large-scale conferences, so you never need to use more than one.

2. Customizability

Every event is unique, and your platform should allow for customization to match your specific requirements. This includes the ability to brand the event with your logos and colors, tailor the agenda, and create personalized experiences for different attendee segments.

3. User-Friendly Interface

A system with an intuitive and user-friendly interface is crucial for both event planners and attendees. It should be easy to navigate, reducing the learning curve and ensuring that users can access all features without frustration.

4. Integration Capabilities

As mentioned earlier, seamless integration with CRM systems is essential. Additionally, the platform should be able to integrate with other tools you use, such as email marketing software, social media platforms, and analytics tools. This integration ensures that all your systems work together harmoniously, enhancing efficiency and data accuracy.

5. Security and Compliance

Security is paramount when handling attendee data and hosting virtual events. Ensure that the platform you choose adheres to the highest security standards and complies with relevant regulations for global events, such as GDPR. This protects both your organization and your attendees.

6. Scalability

Your event management platform should be scalable to accommodate events of varying sizes and complexities. Whether you’re hosting a small meeting or a large conference, the platform should be able to scale up or down accordingly.

Conclusion

Event management platforms are transformative tools that can significantly enhance your event planning and execution processes. By expanding the reach of your events through virtual and hybrid options, integrating seamlessly with CRM systems to support marketing KPIs, and offering professionally managed event services, these platforms ensure that your events are successful, engaging, and data-driven.

 

Choosing the right platform involves considering a range of features, from comprehensive capabilities and customizability to user-friendliness and security. By investing in a robust event management platform, you can optimize your event planning efforts, deliver exceptional experiences, and capture the data necessary for continuous improvement and success.

Business professionals attending a GlobalMeet hybrid event

How to Determine the Best Hybrid Event Platform for Your Company

In the evolving landscape of corporate events, hybrid event platforms have become essential tools for organizations seeking to engage both in-person and virtual attendees at one event. But how do you determine what the right platform is for you? Selecting the best hybrid event platform for your company means evaluating several critical factors to ensure the platform aligns with your business objectives and technical requirements. This guide will walk you through the key considerations and features to look for when determining the best hybrid event platform for your needs.

Integration with Existing CRM, Marketing Tools, and Sales Tools

A pivotal feature of any effective hybrid event platform is its ability to seamlessly integrate with your company’s existing CRM, marketing tools, and sales tools. Integration is crucial because it allows for the streamlined collection and analysis of attendee data, enhancing both the pre-event and post-event experience.

  • CRM Integration: Your platform should sync with your customer relationship management (CRM) system to track interactions, gather insights, and personalize attendee experiences. For instance, if an attendee registers for a session, this information should be captured in your CRM, allowing your sales team to follow up with tailored outreach.
  • Marketing Tools: Integration with marketing tools such as email marketing software, social media platforms, and analytics tools ensures cohesive marketing campaigns throughout the planning phases of your event and beyond. This integration enables automated workflows, such as sending personalized emails based on attendee behavior or generating social media posts that highlight key event moments.
  • Sales Tools: For a comprehensive approach, the hybrid event platform should also integrate with your sales tools. This connection helps in identifying high-potential leads based on engagement levels and interaction data collected during the event, facilitating a smoother transition from lead generation to conversion.

Collaboration with Onsite A/V Teams or Provision of Expert A/V Services

The success of a hybrid event hinges on the quality of the audiovisual (A/V) experience provided to both in-person and virtual attendees. Therefore, it is imperative to choose a platform that can either partner effectively with your existing onsite A/V team or provide access to expert A/V services.

  • Onsite A/V Team Collaboration: If you already have an onsite A/V team, the best hybrid event platform should be able to work seamlessly with them. This includes compatibility with their equipment and processes, as well as providing support for the integration of live-streaming technologies.
  • Expert A/V Services: If you lack an onsite A/V team, look for a platform that offers access to professional A/V services. These experts can help with everything from setting up high-quality live streams to ensuring that all technical aspects of the event run smoothly. Platforms offering this service typically provide end-to-end support, including pre-event planning, live-event management, and post-event debriefs.

Scalability and Security for Supporting Both Virtual and Onsite Attendees

Scalability and security are paramount when selecting a hybrid event platform, particularly as the number of attendees can vary significantly between events. The platform must be capable of scaling to accommodate both small and large audiences without compromising on performance or security.

  • Scalability: The best hybrid event systems are designed to handle a fluctuating number of participants, offering features such as dynamic bandwidth allocation and the ability to support multiple concurrent sessions. They should also provide tools to manage and monitor attendee engagement in real-time, ensuring a smooth experience for everyone involved.
  • Security: Given the sensitive nature of the data collected during events, robust security measures are non-negotiable. The platform should comply with industry standards and regulations such as GDPR and CCPA, offering features like end-to-end encryption, secure login, and data protection protocols. Additionally, it should have provisions for monitoring and mitigating security threats in real-time to protect against data breaches.

Additional Features to Consider

While the above factors are critical, several additional features can enhance the value of any hybrid event platform:

  • User-Friendly Interface: A platform with an intuitive and user-friendly interface ensures that both organizers and attendees can navigate the event effortlessly. Look for features like customizable event pages, drag-and-drop functionality for session planning, and easy-to-use attendee interfaces.
  • Engagement Tools: To keep both virtual and onsite attendees engaged, the platform should offer interactive tools such as live Q&A sessions, polls, breakout rooms, and networking lounges. Gamification features can also enhance engagement by encouraging participation through rewards and leaderboards.
  • Analytics and Reporting: Comprehensive analytics and reporting tools are essential for measuring the success of your event. The platform should provide detailed reports on attendee behavior, engagement levels, session popularity, and overall event performance. These insights can inform future event planning and marketing strategies.
  • Support and Training: Robust customer support and training resources are invaluable, particularly if your team is new to hybrid events and hybrid event systems. Look for platforms that offer 24/7 support, extensive documentation, and training sessions to help your team maximize the platform’s capabilities.

Conclusion

Selecting the best hybrid event platform for your company requires careful consideration of various factors, including integration capabilities, collaboration with A/V teams, scalability, and security. By ensuring the platform aligns with your existing tools and processes, provides top-notch audiovisual support, and can scale securely, you’ll be well-equipped to deliver engaging and successful hybrid events.

 

Additionally, prioritizing user-friendly interfaces, engagement tools, comprehensive analytics, and strong support will further enhance the overall event experience, driving value for your organization and your attendees. As hybrid events continue to grow in popularity, investing in the right platform is crucial for staying competitive and meeting the evolving expectations of your audience.

image of employees attending a company internal communications hybrid event

The Importance of Internal Communications

Whether your team is remote, hybrid, or in-office, a robust internal communications strategy is essential for fostering engagement, ensuring alignment, and driving success. Flexibility and connectivity are paramount, and effective internal communications serve as the cornerstone of organizational cohesion and productivity. At GlobalMeet, we recognize the critical role of seamless communication in connecting dispersed teams and aligning diverse work settings.

 

So, whether you’re looking to streamline company-wide announcements, enhance collaboration among teams, or foster a culture of transparency and trust, this article will equip you with helpful insights and best practices to elevate your internal communications.

What We Mean by Internal Communications

At its core, internal communications involve the strategic dissemination of messages, updates, and insights to foster understanding, alignment, and engagement among employees at all levels. It’s about ensuring that every member of the organization feels informed, valued, and connected to the company’s mission and goals. Effective internal comms not only convey information but also cultivate a shared sense of purpose and belonging, empowering teams to work cohesively towards common objectives.

Why Internal Communications Matter

Imagine a bustling organization—an assembly of activity where teams collaborate, ideas spark, and innovation thrives. But what fuels this energy and keeps everyone moving in the same direction? The answer lies in a fundamental element that’s often overlooked: internal communications.

 

Simply relying on the idea that all of the organization’s employees always dreamt of working for that specific business in that particular field would be naive to say the least. But what leaders can do—for the employees that have found themselves as part of the pack—is try to nurture them. And in case you haven’t figured it out yet, internal company communications is one of your strongest instruments in your nurturing toolkit.

 

By ensuring everyone is on the same page, internal communications empower employees to contribute their best work. When employees feel informed, valued, and engaged, they’re more likely to be productive, innovative, and committed to the company’s success. This translates into a happier, more motivated workforce, ultimately leading to increased morale, higher productivity, and a stronger bottom line. In today’s competitive landscape, prioritizing internal comms isn’t a luxury; it’s a necessity.

Key Elements of an Effective Internal Communications Strategy

A productive internal communications strategy should be comprehensive and tailored to your organization’s unique needs. Here are some crucial elements to consider:

Clarity and Consistency

Messages should be clear, concise, and consistent across all channels. This helps to avoid misunderstandings and ensures that everyone receives the same information.

Encourage two-way communication by providing platforms for employees to share their thoughts and feedback. This not only makes employees feel valued but also provides valuable insights for continuous improvement.

Utilize various communication channels such as emails, intranets, and virtual events or hybrid events to reach employees wherever they are.

Keep employees informed with regular updates about company news, changes, and achievements. This transparency builds trust and fosters a sense of inclusion.

The Role of Employee Communications

Internal communications establish a strong foundation, but a truly thriving business entity needs a two-way street of information exchange. This is where employee communications come into play. While internal comms traditionally focus on disseminating information from leadership down to the teams, employee communications emphasize the importance of information flowing in all directions.

 

This means creating a safe space for employees to share ideas, voice concerns, and offer feedback. It’s about fostering an environment where employees feel heard, valued, and empowered to contribute their unique perspectives. Through surveys, town halls, or anonymous suggestion boxes, employee communications open a dialogue that strengthens collaboration, innovation, and problem-solving across the organization.

 

Ultimately, effective employee communications cultivate a positive workplace culture where employees feel respected and engaged. This not only benefits employee morale but also leads to a more informed and adaptable infrastructure, ready to tackle challenges and achieve its goals.

Crafting Internal Communications Plans

Creating impactful internal communications plans involves understanding your audience, setting clear objectives, and choosing the right tools. Start by identifying the key messages you want to convey and the best times to deliver them. Then, select the appropriate channels and formats to reach your audience effectively. We’ll cover these in just a moment, but lastly—make sure you regularly review and adjust your plans based on feedback and changing needs. Okay, now onto the formats.

Internal Company Communication Formats

Effective internal communications rely on various formats tailored to different organizational needs. Let’s take a look at how different formats contribute to robust internal corporate communications, as each format serves a unique role in ensuring pertinent information reaches employees effectively. These formats not only disseminate information but also foster engagement and alignment across teams:

  • Town Hall Meetings: These gatherings offer a platform for leadership to share updates, goals, and achievements transparently, fostering organizational unity.
  • Business Continuity & Crisis Communications: Vital for managing and mitigating issues promptly, maintaining trust, and minimizing impact during unforeseen events.
  • Human Resources: A major component of internal company communications—ensure staff are well-informed about policies, benefits, and support.
  • Continuing Professional Education (CPE) / Continuing Ed: Offer ongoing learning opportunities, keeping employees updated with industry trends and enhancing their skills.

The Hidden Costs of Failing to Communicate Internally

Picture this for a moment: you’ve invested significant time and resources into a company-wide town hall. The CEO is poised to unveil a strategic vision for the future. But then, technical glitches disrupt the event, leaving employees confused and frustrated. This scenario not only damages morale but also carries hidden costs:

  • Disengaged Employees: When employees don’t understand the organization’s direction or their role in achieving goals, they become disengaged. This can lead to decreased productivity and innovation.
  • Loss of Trust: Technical glitches and unclear communication erode employee trust in leadership.
  • Wasted Resources: The cost of planning and executing a failed event is significant.
  • Ineffective Communication: If employees don’t grasp the message due to technical issues or poor content, the entire event is a missed opportunity.

However, with a strong internal communications foundation, and by leveraging advanced platforms like GlobalMeet, organizations can mitigate these risks and swing these types of concerns into a net positive.

GlobalMeet: Your Partner in Internal Communications

At GlobalMeet, we specialize in providing solutions that support your internal communications strategy. Our platform is designed to facilitate effective employee communications, from planning and executing internal communications plans to hosting engaging webcasts and webinars. Whether you’re looking to improve internal corporate communications or develop efficient employee communication strategies, GlobalMeet is at the ready.

 

Ready to transform your internal communications? Discover how GlobalMeet can help. Visit our website to learn more and schedule a demo today!

businessman on stage peaking to audience during a town hall meeting

Unlocking Success: How to Conduct and Host an Effective Virtual Town Hall Meeting

Virtual town hall meetings have become a game-changer in corporate communication. They’re an ideal way to connect leadership with a distributed workforce, stimulating a sense of community and transparency across any organization. Not to mention, sometimes you just need a way to break up the week a little.

 

Whether you’re leading a Fortune 500 company or an emerging business, mastering the art of hosting effective virtual town halls can revolutionize your internal communications and align your teams with your company’s vision. Let’s dive into what makes these meetings tick, their benefits, and how to host a virtual town hall seamlessly with GlobalMeet.

What are Virtual Town Hall Meetings?

A virtual town hall meeting is a digital evolution of the traditional town hall forum, adapted for the modern, interconnected corporate world. These meetings provide a virtual space where employees and management converge to exchange information, ideas, and feedback. It’s a versatile tool to have in your company bag, bringing together a dispersed workforce from various departments and geographic locations, all into a single, cohesive assembly.

The Dynamics of Virtual Town Halls

At its core, a virtual town hall is an interactive online event. Senior management and leaders utilize a robust virtual event platform to communicate company updates, policy changes, and strategic directions. These meetings are designed for two-way communication, but are often guided by company higher-ups. However, many virtual town halls encourage employees to engage in dialogues, pose questions, and provide their insights, making these sessions valuable, inclusive experiences.

 

One of the unique aspects of virtual town halls is their ability to level the playing field. Unlike traditional in-person meetings where seating arrangements might create a hierarchy of visibility and engagement, virtual town halls offer every participant a ‘front-row’ experience. This setup promotes equality and encourages more open and balanced participation. The interactive nature of these meetings also allows for real-time feedback and engagement, making it a dynamic and responsive method of communication and collaboration.

The Benefits of Going Virtual With Your Town Halls

Switching to virtual town halls offers several advantages over traditional, in-person gatherings. Let’s cover a few of the perks:

Cost-Effectiveness and Scalability

Virtual town halls eliminate the logistical challenges and costs associated with physical venues, travel, and accommodation. They are easily scalable, capable of accommodating anything from a small team to 100,000+ employees across the globe. This scalability ensures that as your company grows, your communication efforts can grow with it, allowing you to seamlessly adapt to increasing or fluctuating numbers of participants. Attendees can come and go as they please, and it doesn’t disrupt the flow.

Innovative digital tools, such as surveys, polling, Q&A, audience chat, social media feeds, and dynamic layouts, transform passive listeners into active participants. These features enrich the experience and ensure higher engagement levels. By incorporating these interactive elements, you can create a more involved and participative environment that encourages employee contribution and feedback. Ultimately, these are key drivers of retention and happiness in the workplace.

Participants can join from anywhere, be it their office, home, or on the go. This flexibility results in higher attendance and participation rates. Additionally, the ability to record and share the session means that employees who cannot attend live can still benefit from the content later on, further enhancing the reach of the meeting and perpetuating its impact. Nothing like kicking back and catching up on company town halls with a bowl of popcorn—makes them all the more dramatic.

Virtual event platforms enable the collection of valuable data, like engagement metrics and real-time feedback, helping organizations gauge the effectiveness of their communication and make informed decisions for future meetings. This data-driven approach allows for continuous improvement and more tailored communication strategies.

Turning the Success Key with GlobalMeet

While virtual town halls offer numerous advantages, their success heavily depends on the chosen platform’s capabilities. This is where GlobalMeet excels. Our virtual event platform is tailored to enhance your virtual town hall experience, providing advanced features and tools that make organizing and hosting these events straightforward and effective.

 

Whether you’re hosting a small internal meeting or a large-scale global event, GlobalMeet is equipped to handle your needs with ease. We offer robust security features to protect your discussions, elaborate customization capabilities, and interactive elements to keep your audience engaged.

 

At GlobalMeet, we understand that every organization has unique needs. That’s why we offer both webcast subscription and professionally managed event options, allowing you to choose the level of support that best fits your event.

What Goes On in Virtual Town Halls?

Virtual town halls can be all over the map—companies use them for all sorts of things. But what actually happens in a virtual town hall? Let’s break down the typical components and activities that make up these engaging digital assemblies.

  • Leadership Addresses: These meetings often commence with senior management, including CEOs and department heads, presenting the company’s current status, achievements, challenges, and future plans. This segment sets the stage and provides context for the rest of the discussion. Leadership addresses are crucial as they offer employees a clear understanding of the company’s direction and priorities.
  • Departmental Updates: Different departments or teams may present their updates, showcasing recent successes, ongoing projects, or future endeavors. This broadens employees’ understanding of the company’s diverse operations and upholds a sense of unity and shared purpose. Departmental updates also highlight collaborative efforts and cross-departmental achievements, promoting a holistic view of the organization’s progress.
  • Interactive Q&A Sessions: A vital component of many virtual town halls, Q&A sessions invite employees to ask questions via chat. With fully managed events, you can gain access to GlobalMeet’s Centerstage managed feature, where special guests cameo on video during a live event to ask a question or contribute to an ongoing discussion. demonstrating a commitment to open communication.
  • Polls and Surveys: Real-time polling and surveys are often conducted to gather instant feedback, gauge employee sentiments, and measure the effectiveness of the communication. These tools are invaluable for understanding employee perspectives and can inform future decisions and strategies. Polls and surveys also add an interactive element to the meeting, making employees feel more involved in the process.
  • Recognitions and Awards: Celebrating employee achievements and milestones during the town hall can boost morale and foster a sense of community. Recognitions and awards can be given for outstanding performance, innovative ideas, or contributions to the company culture. This segment not only acknowledges hard work but also sets a positive tone for the meeting. Plus, it’s always fun to get an award in front of your coworkers, and your leadership.

Additional Tips for Effective Virtual Town Halls

At the risk of being exhaustively thorough, we’ve put together some additional insights and tips to ensure your virtual town hall meeting runs smoothly and achieves its intended objectives. Let’s dive in:

 

  • Pre-Meeting Promotion: Effectively advertise and market your virtual town hall well in advance through multiple channels. Utilize email invites, company intranet announcements, and internal communication apps to generate excitement and encourage participation. Clearly outline the agenda, topics to be covered, and how attendees can submit questions in advance. Pre-meeting promotion ensures that employees are informed and prepared, leading to higher attendance and engagement.
  • Assemble Your A-Team: Hosting a successful virtual town hall requires a dedicated team. Assemble a group that includes a moderator, technical support personnel, and a dedicated person to manage the Q&A session. This team approach ensures that all aspects of the meeting are handled efficiently, from technical setup to content delivery.
  • Plan the Agenda with Precision: A meticulously crafted agenda forms the backbone of your virtual town hall. Allocate time strategically for presentations, Q&A sessions, and audience interaction. Keep the agenda focused and concise, while ensuring adequate time for key topics and discussions. A well-planned agenda keeps the meeting on track and ensures that all important points are covered.
  • Practice Makes Perfect: Schedule a dry run of the virtual town hall with your team beforehand. This allows you to rehearse presentations, troubleshoot technical glitches, and familiarize yourselves with the platform’s features. Rehearsals help identify potential issues and ensure that everyone is comfortable with their roles and the technology.
  • Embrace the Power of Visuals: People process information differently, but visuals are almost always a welcome addition. Be sure to utilize compelling presentations, infographics, and videos to enhance audience engagement and understanding of complex topics. Visual aids make information more accessible and can help to maintain interest and attention throughout the meeting.
  • Post-Meeting Follow Up: Following the town hall, it’s essential to maintain the momentum. Share a recording of the session for those who couldn’t attend, provide a recap of key takeaways, and address any outstanding questions or concerns raised during the Q&A. Post-meeting follow-up ensures that the information shared is accessible to all employees and that any lingering issues are resolved.

Interactive Content Elements for Virtual Town Halls

When hosting virtual town halls, incorporating interactive content elements can significantly enhance engagement and participation. Here are several strategies tailored specifically for virtual town hall meetings:

  • Interactive Presentations: Enhance your presentations with interactive elements such as clickable links, quizzes, and multimedia content. This not only captures the audience’s attention but also encourages them to engage with the material actively.
  • Virtual Breakout Rooms: Breakout rooms provide an opportunity for smaller group discussions and networking sessions during the town hall. Using a meeting app of your choice attendees can be divided into groups based on their interests or roles, allowing for more focused discussions and collaboration.
  • Live Performances and Entertainment: Adding live performances or entertainment segments to your virtual town hall can create memorable experiences for attendees. Whether it’s live music, comedy acts, or magic shows, these performances can help break up the content and keep participants engaged. Collaborate with local artists or performers to add a unique touch to your town hall.

Inclusivity and Accessibility in Virtual Town Halls

Ensuring inclusivity and accessibility in virtual town halls is essential for creating an environment where all attendees feel welcome and valued. Here are some strategies to promote inclusivity and accessibility in your virtual town hall meetings.

  • Providing Closed Captioning and Transcripts: Offering closed captioning or transcripts for live audio and video content ensures that attendees with hearing impairments can fully participate in the town hall. Virtual event platforms like GlobalMeet provide built-in captioning features, making it easy to provide this accommodation.
  • Offering Multiple Ways to Participate: Recognize that attendees may have different preferences and abilities when it comes to participating in virtual town halls. Provide multiple channels for engagement, such as text-based chat, audio commentary, and visual presentations, to accommodate diverse needs and preferences.
  • Ensuring Compatibility with Assistive Technologies: Make sure that your virtual town hall platform is compatible with assistive technologies commonly used by attendees with disabilities, such as screen readers and voice recognition software. Test your platform’s accessibility features and provide guidance on how attendees can optimize their experience.
  • Using Inclusive Language and Imagery: Be mindful of the language and imagery used in your virtual town hall communications to ensure they are inclusive and respectful of all attendees. Avoid language or visuals that may perpetuate stereotypes or exclude certain groups of people.

GlobalMeet: The Virtual Event Platform for Captivating Virtual Town Halls

Every virtual town hall presents a golden opportunity. It’s your chance to connect directly with your workforce, offering transparency, alignment, and a sense of belonging. Don’t let technical hurdles or logistical roadblocks stand in the way of success.

 

At GlobalMeet, we provide the tools and support you need to host flawless virtual town halls that captivate your audience and spark meaningful, productive dialogue. Contact us today to see how we can transform your virtual events into powerful moments of connection and engagement. Together, let’s empower your workforce and propel your organization forward.

Group of co-workers determining whether they should purchase a GlobalMeet self-serve license or professionally managed events package

Virtual Events: Should You Host Your Own or Utilize a Professionally Managed Virtual Event Platform?

In-person gatherings continue to make their comeback, and yes, we know what you’re thinking: “I’m going to have to put real pants on again, huh?” As terrifying as this thought might be, and while it may be somewhat true, you don’t necessarily need to start panicking. 

 

Virtual events have become a part of the business world, and they are here to stay.

 

During the pandemic, virtual events solidified themselves as integral tools for businesses to promote growth and perpetuate interconnectivity. But then we began to push the boundaries of what virtual events could actually do for companies in general, whether we were at home in our pajamas or in the office in our ~gulp~ khakis.

 

The point is, virtual and hybrid events haven’t lost their charm at all—59.5% of event planners intend to host hybrid events in the future. Even as the virtual events market reached a staggering $114 billion in 2021, it’s expected to expand to $366.5 billion by 2027. So, if you’re not jumping on the virtual or hybrid event train already, you’re likely limiting your company experience and hampering business growth opportunities.

But here’s the million-dollar question: Is hosting a virtual event something you can do on your own, or should you get some help? And another million-dollar question: how much help should you get? That’s two million dollars in questions, just right there.

The Importance of Choosing Your Virtual Event Platform Wisely

Selecting the right virtual event platform and format is imperative, whether you’re an SMB or a Fortune 500 company. But as the magnitude of your business increases, so does the risk associated with running a virtual event. 

 

As a Fortune 500 business, for instance, a virtual event transforms from a simple awareness play into a full-on extension of your brand. It actually can’t fail—it must be carried out with flawless vitality, like an Olympic figure skater’s routine. You’re too well-known and respected for even the slightest hiccup—the expectations surpass excuses and mistakes, even if they are caused by an ill-fated edge in the ice. 

 

Trust is everything. A Fortune 500 company can, in one moment, lose the trust of its employees, investors, partners and more. Therefore, the technology has to work, and the message must be clear; there can’t be gaps in the plan or the execution. Your virtual event platform should be the perfect fit.

Virtual Events with GlobalMeet

As a leader in the webcast sector, GlobalMeet’s virtual event platform offers a few options for businesses and event planners looking to host virtual or hybrid events, each with its respective degree of support.

At GlobalMeet, we pride ourselves on eliminating communication barriers and tailoring virtual events for the ultimate experience, so regardless of the tier you select, you’ll receive the tools, resources and guidance you need to put on an impactful event. We want your experience to be one of those events that attendees just can’t stop talking about. Schedule a demo today to learn more.