Beyond the Event: Driving Value After Close of Play

Hosting a successful event, whether virtual, hybrid, or in person, is a major achievement. From planning and execution to managing participants, the effort required to bring everything together is no small feat. But here’s the big question: What happens after the event? Too often, the focus ends with the event’s conclusion, missing the opportunity to harness the full potential of post event engagement.

 

With GlobalMeet, the value of your event doesn’t end when the doors close or the webinar wraps. By leveraging powerful features like post event surveys, redirects, and an in platform editing studio, you can keep momentum alive and deliver continued returns on your investment for lasting impact.

The event may end, but the conversation doesn’t have to.

One of the biggest opportunities to engage with your audience comes immediately after the event. Attendees are still thinking about the content, the connections they’ve made, and the experience overall. Post event surveys and redirects play a crucial role in these early post-event stages.

 

Post Event Surveys and Redirects

These surveys allow you to capture critical insights whilst the event is still fresh in your attendees’ minds. By asking for feedback on what worked and what could improve, you’re not only gathering valuable data but also showing attendees that their opinions matter to you.

 

Redirects are an effortless way to guide your audience towards their next steps after the event. Whether it’s visiting a landing page with exclusive resources, signing up for upcoming sessions, or engaging in post event discussions, redirects ensure attendees remain connected to your brand.

Repurpose content with ease using our in platform editing studio

Post event the materials you’ve created — from session recordings to slide decks — represent a treasure trove of content that can be used again. But the challenge lies in editing and repurposing them effectively. This is where GlobalMeet’s in platform editing studio makes all the difference.

 

Adjust Without all the Hassle

Update your slide deck to correct a typo, or swap out a graph to reflect updated data, all within the platform, without downloading or requiring specialist tools. The editing studio provides a seamless way to polish your event materials so they’re always up to date and ready to share.

 

Repurpose for Maximum ROI:

These adjusted materials can then be repurposed into blogs, social media posts, training modules, or evergreen marketing assets. This not only extends the life of your event content, but also ensures that every resource you’ve created continues to deliver value long after the event is over. Saving you time to work on the next big event.

Centralized insights for a seamless feedback loop

The data collected during and after your event — including attendee metrics, engagement statistics, and survey responses — offers actionable insights into what worked and where there’s room for improvement. GlobalMeet simplifies this process by consolidating all data into one place, making it easy to analyze and act on.

 

By identifying trends you can:

  • Understand which sessions or speakers resonated most with your audience.
  • Fine tune your content strategy for future events.
  • Align marketing and sales efforts with audience behavior and preferences.

Use your insights to create data-driven case studies that showcase your event’s success, and leverage your data, to make sure every event is better than the last.

Continuous engagement beyond the event

The post event phase is a critical opportunity to nurture your audience relationships, and build loyalty with your customers. By integrating fully with your CRM, GlobalMeet enables you to maintain engagement through timely follow-ups and targeted communication.

 

Timely follow-up emails

Send personalized thank you messages, including event highlights, and invite attendees to engage with additional content or future opportunities.

 

Exclusive Resources

Provide access to session recordings, supplementary materials, or discounts for upcoming events.

 

Community Building

Encourage attendees to join social media groups, newsletters, or mailing lists to stay connected.

Strengthen your Pipleine and Plan for the Future with Post-Event Insights

For businesses, events often serve as a critical avenue for generating leads. But how you manage those leads and analyze event performance after the event can make all the difference. GlobalMeet integrates seamlessly with CRM platforms to help you qualify and nurture leads effectively, whilst capturing detailed event insights that help you understand what works well, and what could be improved for future events.

 

Attribution of Survey Results and Q&A Submissions

Connect survey responses and Q&A interactions to individual participants for deeper insight into attendee engagement, allowing you to optimize future events based on real time data.

 

Maintain a Record of Certificates Earned

Keep track of certificates earned by registrants for post-event evaluation and continued professional development.

 

Track Viewing Duration Per Registrant

Analyze how long each attendee engaged with event content to gauge interest and participation levels, improving your lead scoring by identifying engagement, so you can be sure of their focus in future events.

 

CRM Campaign Tracking

Record which campaign links a registrant used to analyze the most effective lead sources and associate registrants with specific CRM campaigns, ensuring that you know where to put your campaigning energy.

 

Event Resources and CRM Integration

Link event resources with CRM-Tracked collateral, enabling more effective follow-ups and content engagement tracking, delivering personalized post-event outreach that aligns with attendee behavior.

Conclusion

The end of an event isn’t a stopping point; it’s a springboard for continued engagement and growth. With engagement focused features and an intuitive editing studio, GlobalMeet gives you the tools to maximize the value of every event.

 

From turning insights into future successes, to building long term relationships with your customers, the tools at your disposal make it possible to elevate your events from one off experiences to integral components of your marketing and engagement strategy.

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